B&C SPECIAL REPORT: Multicast Network Trends

Top Stories - Febraury 09, 2015 Diginets' Future May Just Be Now The story stemming from NATPE last month wasn't the latest celeb trying their hand at daytime TV, but a rapidly growing batch of upstart junior networks showing vintage TV series, black & white film classics and an endless litany of game shows. Call them subchannels or diginets, multicasts or dot-twos—the fledgling networks corralled a hefty portion of the Miami buzz in the wake of several launch announcements and the escalated presence of other channels with a few years' head start. More» What's In a Name? Lots, Says Katz Diginets may have something of an image problem that has little to do with their programming or marketing. The channels are alternately referred to as diginets or multicast nets or dot-two channels or subchannels, creating confusion among viewers, and even industry types—some were overheard at NATPE, wondering what all this fuss was about "multicasts." With that in mind, Katz Broadcasting has christened the term "emerging broadcast networks" to denote channels such as Bounce TV and LAFF. More»

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