| Today's Top Stories | | #1 | Unilever Launches $8.3B Global Media Account Review
| | | The London-based packaged goods giant, which held its last review in 2012, is inviting the incumbents, including Mindshare, Initiative and PHD, to participate, according to an Ad Age report.
Why This Matters: This is a massive advertiser with a huge number of brands that currently pays about $1.4 billion in agency and production fees. Competition will be intense, with incumbents aiming to retain the business and insurgents looking to dump them.
A Take: Ad Age
|
| | #2 | Yahoo Has Fences To Mend With Agencies
| | | Madison Ave. has been relegated to secondary status at Yahoo since 2012 under CEO Marissa Mayer, who has concentrated on technology and acquiring startup companies rather than building its media ad business. Digiday reports that agency execs have taken umbrage. "Our relationship with Yahoo is fairly nonexistent," says Jacqui Hannigan, VP of media strategy at RP3, echoing the feelings of others. "They're not reaching out. It doesn't seem like it's a priority for them."
Why This Matters: Yahoo's continued lack of effort toward mending fences with agencies is puzzling considering the company needs ad revenue now more than ever. Its display ad business in fourth-quarter was down 7%.
A Take: Digiday
|
| | #3 | Ameriprise Seeking New Lead Creative Agency
| | | The financial planning company's experiment of using a digital agency for traditional advertising has ended, Adweek reports. Ameriprise, whose TV commercials have featured Tommy Lee Jones, has parted ways with R/GA, which had been its lead creative agency since 2009. Actually, it was R/GA that decided not to participate in the creative account review. Initiative continues to handle media planning and buying.
Why This Matters: R/GA's TV spots for Ameriprise were the traditional type that are aimed at baby boomers saving for retirement. But the agency is more known for its buzzworthy campaigns such as its TV work for Beats by Dre headphones.
A Take: Adweek
|
|
#4 Capital One To Increase U.S. Marketing Budget In 2015 (Ad Age)
#5 Facebook Hints Ad Exchange Might Be Phased Out (Digiday)
#6 Improving Targeting Is Pinterest Priority (WSJ)
#7 Edible Arrangements Names Havas As Creative Agency (MediaPost)
#8 Likeable Super Bowl Ads No Longer Offer Stock Price Benefits (USA Today)
#9 Several Big Game Spots Feature Dad Themes (Ad Age)
#10 NFL Brand Perception Down (Adweek)
|
|  | • 39
Percentage of U.S. college students who get brand information via ads on the Internet, according to a Student Monitor survey. TV commercials were the source of brand information for 31% of college students.
– Reported by eMarketer
|
| | MBPT Spotlight | MTV Study Debunks Myths About Millennials And Their Cars; Offers Advice On How Automakers Can Tap Into The Demo
By John Consoli
Message to the auto industry—millennials love their cars more than social media and texting.
That means there is clearly a potentially sizable consumer marketplace that automakers should be tapping into more aggressively.
This is the conclusion of a new MTV study that offers results very much in contrast to certain perceptions—namely, that a growing number of millennials have a lack of interest in driving, and that the number of young drivers is plummeting.
The study, the results of which were released at Friday's National Automobile Dealers Association conference in San Francisco, found that 8 in 10 people age 18-34 get around most often by car as opposed to any other form of transportation. And that young people drive more miles per month than older generations—71% more miles per month than baby boomers and 18% more miles per month than gen-Xers.
The study also found that millennials drive an average of 934 miles per month, compared to 790 miles for gen-Xers and 544 miles for boomers. It also found, surprisingly, that millennials love their cars more than social media and texting, with 3 of 4 millennials agreeing they would rather give up social media for a day than give up their car for that period, and 72% agreeing they would rather give up texting for a week as opposed to their car.
The study offers points of entry for the auto industry to win over millennials with more targeted advertising, increased customization options and a more transparent buying process.
What are the five major myths about millennials debunked by the study? And how does the study suggest car brands can make the auto-buying process more appealing to millennials?
For more, click HERE
|
| | Fates & Fortunes | • JOHN PATROULIS was promoted to the newly created position of creative chairman at Bogle Bartle Hegarty New York, and ARI WEISS was upped to chief creative officer. Patroulis was most recently chief creative officer, while Weiss was previously executive creative officer. At the same time, it was announced that Emma Cookson, chairman of the New York office, will be leaving the agency after 20 years.
• DAVID BANTA has been named senior VP and group creative director at DDB Chicago, overseeing the Capital One account. Banta was most recently executive creative director at Hill Holliday in Boston, and prior to that was a creative director at Crispin Porter + Bogusky.
• RACHEL RUSCH was named VP of event series at Fox. She was previously director of development for Fabrik Entertainment, but prior to that was manager of programming at Fox Television Studios.
• PAULA ABDUL and singer/songwriter JASON DERULO will join incumbent Nigel Lythgoe as judges for the 12th season of Fox's So You Think You Can Dance, which will air this summer. Abdul was previously a judge for eight seasons on Fox's American Idol and also spent one season as a judge on Fox's The X Factor.
|
| | What They're Watching | BROADCAST RATINGS
'Backstrom' Debuts Above 'Rake'
Fox debuted new cop drama Backstrom, starring Rainn Wilson, from Bones creator Hart Hanson on Thursday. The Backstrom premiere was up 18% from what canceled drama Rake opened to in that time slot last year. Earlier, American Idol was up a tenth from last week's two-hour episode. CBS was the night's No. 2 broadcaster. Mom was up one-tenth of a point from last week. Two and a Half Men was up 10% and Elementary gained 15%. NBC finished third as The Biggest Loser was up a tenth of a point. The final episodes of canceled comedies Bad Judge and A to Z were each up one-tenth of a point from last week. Parenthood was up one-tenth. ABC took fourth place with the season finale of The Taste down a tenth of a point from last week. The CW rounded out the night with The Vampire Diaries down 22% from its last new episode and returning Reign down one-tenth of a point.
For more, click HERE
CABLE RATINGS
'American Horror Story' Closes the Freak Show On Top
FX's American Horror Story: Freak Show aired its season finale on Wednesday, closing its tent as the leading cable show of the night. The episode pulled a 1.5 rating with adults 18-49, up from last week's 1.4, and 3.3 million viewers. A&E's Duck Dynasty took second place in original cable with a 0.9 rating and 2.6 million viewers. The Game on BET came in third with a 0.8 in the demo and 1.5 million viewers. ESPN's NBA showing, A&E's Wahlburgers and Comedy Central's Daily Show all drew a 0.7 rating.
For more, click HERE
|
| Overnight Ratings: Thursday, January 22
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | AMERICAN IDOL | 2.7 | 10.5 | | CBS | THE BIG BANG THEORY (R) (8)
MOM (8:30) | 2.4
2.5
| 11.6
11.2
| | UNIVISION | MI CORAZÓN ES TUYO
| 1.3 | 3.3 | | NBC | THE BIGGEST LOSER | 1.2 | 4.6 | | ABC | THE TASTE | 0.8 | 3.1 | | CW | THE VAMPIRE DIARIES | 0.7 | 1.6 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | TWO AND A HALF
MEN (9)
THE BIG BANG THEORY (R) (9:30) | 2.3
1.9
| 9.6
8.3
| | FOX | BACKSTROM | 2.0 | 8.0 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.1 | 2.8 | | ABC | THE TASTE | 0.8 | 3.0 | | NBC | BAD JUDGE (9)
A TO Z (9:30) | 0.8
0.6 | 3.0
2.1 | | CW | REIGN | 0.4 | 1.2 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | ELEMENTARY | 1.5 | 8.2 | | NBC | PARENTHOOD | 1.3 | 4.4 | | UNIVISION | QUE TE PERDONE DIOS
| 1.0 | 2.5 | | ABC | HOW TO GET AWAY WITH MURDER (R) | 0.5 | 2.3 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • Lifetime To 'Bring It!' and 'Preach' It Again
The Dancing Dolls from Jackson, Miss., return for a second season on Friday night (9 p.m.), with Bring It! focusing on the hip-hop dance troupe, ages 7-17, and its coach Dianna "Miss D" Williams. Bring It! will again lead into docudrama series Preachers' Daughters (10 p.m.), which premieres its third season. This time around, nine preachers' daughters leave their homes to pursue missionary work in Mexico with their newfound freedom creating temptations that might not be condoned by their parents. The upshot: Bring It! aired an extended first season of 20 episodes broken up by a spring hiatus, averaging 1.6 million during the first half and 1.3 million during the second half. Preachers' Daughters averaged 1 million viewers during its second campaign, down slightly from the 1.1 million it averaged in its first.
|
| • Nerd Alert On TBS
Game show King of the Nerds is back for its third season on TBS on Friday at 9 p.m. This year's 12 new contestants will battle it out for the crown and a $100,000 prize on the show, which is hosted by Revenge of the Nerds stars Robert Carradine and Curtis Armstrong. The contestants include a Jeopardy! champ, a marine biologist and a NASA engineer. The upshot: The series took a big ratings hit in season 2, falling to about 1 million viewers after averaging 1.6 million its first time through.
|
| • History Looks For Success With 'Liberty'
This three-night, six-hour scripted miniseries begins on History on Sunday at 9 p.m. and follows Sam Adams, John Adams, Paul Revere, John Hancock and Dr. Joseph Warren as they band together in secrecy to change the course of history and make the colonies a nation. It traces the journey of these five men from their early days as they grow to become U.S. patriots. The upshot: History has had great success with its original scripted miniseries and series so far, including The Vikings, The Bible and Hatfields & McCoys. On a Sunday with no pro football it will be interesting to see if Sons of Liberty can pull in a sizable male audience.
|
|
|
| |  |  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
| | | 
|
|
| | | | | | |
