MCN Breaking News: NBCU's 'Big Event' Game Plan In Play For Super Bowl XLIX

January 21, 2015 NBCU's 'Big Event' Game Plan In Play For Super Bowl XLIX With the biggest audience in U.S. TV history the ultimate prize, NBC Sports Group and NBC Universal are using the programming company's "Big Event strategy" to tout the NFL's Big Game. From now until Feb. 1, when NBC will televise Super Bowl XLIX from Glendale, Ariz., NBCU's array of broadcast and cable networks, websites and digital properties, radio and social media platforms will be put in play to drive awareness and viewers toward the title tilt, pitting the defending champion Seattle Seahawks against the New England Patriots.   Read more>>

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