| Today's Top Stories | | #1 | Google's Display Ad Dominance Raises Concerns
| | | Media buyers tell Digiday that Google is trying to "coerce" them into using its demand-side buying platform if they want to buy through its ad exchange, a practice known as "tying." Buyers say they are being told if they don't buy ads using the Google DSP, that inventory won't count toward satisfying the agency's spending agreement with Google. Some see this as a potential violation of FTC antitrust regulations, citing an FTC warning in 2007 when it closed its investigation into Google's acquisition of DoubleClick.
Why This Matters: Google earned an estimated $3 billion in display ad revenue last year, second only to Facebook's $3.3 billion, so if the allegations are true, its requirements could potentially hamper the ability for smaller online display ad sellers to do business. One Google competitor described the situation as "a land grab."
A Take: Digiday
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| | #2 | Nissan Back In Super Bowl After 18 Year Absence
| | | The automaker will run a 60-second commercial created by TBWA/Chiat/Day Los Angeles in the big game. Nissan last ran an ad in the Super Bowl in 1997, but the company recently initiated a new marketing plan that includes running spots in major events. Nissan will also run commercials during the NCAA College Football Playoffs and the NFL Playoffs.
Why This Matters: Nissan's return comes at a good time for the automaker. Several other car companies who have run Super Bowl spots in recent years, like Volkswagen, Jaguar and Lincoln, are sitting out the 2015 telecast, so the auto category will be less crowded, potentially offering Nissan some more notice.
Two Takes: Ad Age | MediaPost
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| | #3 | Founder Of Shuttered KSL Media Files Personal Bankruptcy
| | | Kal Liebowitz says he does not have the ability to pay off his creditors, which include KSL, from which he borrowed $3 million before the agency closed last year, MediaPost reports. Also listed as a creditor is Sweet 'N Low marketer Cumberland Packing Corp., a former KSL client.
Why This Matters: Liebowitz's personal bankruptcy filing comes at that same time that the KSL Media bankruptcy petition is winding its way through the process.
A Take: MediaPost
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#4 Anheuser-Busch InBev Ends Relationship With Translation (Ad Age)
#5 Agency Exec Makes Case Against Agency Tech Showrooms (WSJ)
#6 Rentrak Anticipates Huge Data Boost As It Finalizes Kantar Deal (Ad Age)
#7 GE Using Social Media To Reach Younger, Tech Savvy Consumers (WSJ)
#8 Pizza Hut Testing 'Subconscious Menu' That Tracks Customer Eye Movements (USA Today)
#9 Advertiser Perceptions Exec Says Mobile Ads Will Continue To Cannibalize Print (Media Life)
#10 Tencent Signs Deal With Korean Artist Management Company YG Entertainment (WSJ)
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Percentage of North American Internet users who are not interested in using digital currencies because they don't know enough about them and need more information about how they work, according to a study by Lightspeed Research for Accenture.
– Reported by eMarketer
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| | MBPT Spotlight | ABC Didn't Win The November Sweeps But It Did Grow Where Others Didn't
By John Consoli
The Big Five English-language broadcast networks drew about 3% fewer total viewers and 10% fewer 18-49 viewers in this November sweeps period compared to last year, and things could have been worse if it weren't for a handful of freshman series that pulled in sizable viewership to offset some of the losses of most returning series.
Overall, the five networks averaged 7.2 million viewers per night in primetime, compared to 7.4 million last November, and averaged a 1.8 demo rating, compared to a 2.0, according to Nielsen data. ABC was the only network that recorded increases both in viewers and in the demo—increasing viewership by 4% to 8.1 million viewers per night from 7.8 million, and boosting its 18-49 number by 5% to a 2.1 from a 2.0. The CW increased its viewership to 1.7 million per night from 1.6 million, but was flat in the demo at 0.7.
The other three networks were all down in total viewers and down even more significantly among viewers 18-49. CBS was the sweeps winner in total viewers, averaging 9.4 million, but that was down 5% from last November's 9.9 million average. NBC was second in total viewers with 8.4 million, but the network was also down 5% from last November's 8.8 million-viewer average. Fox showed the most drastic November sweeps decline—down 19% from 4.7 million to 3.8 million.
What were the most watched freshman series during this past November sweeps? And how did the new and shows perform on each network?
For more, click HERE
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| | Fates & Fortunes | • STEVE KAZANJIAN was named president and chief executive officer of PromaxBDA, the TV industry's marketing and promotion association. Kazanjian was most recently VP of global creative for consumer packaging company MWV. Kazanjian succeeds Jonathan Block-Verk who left the post last year.
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| | What They're Watching | BROADCAST RATINGS
'Voice' Tops Rerun-Heavy Monday
The Voice led all broadcast shows among viewers 18-49 on a Monday night stacked with holiday specials and reruns, up one tenth of a point from last Monday. State of Affairs was also up one tenth, making NBC the night's top broadcaster. ABC finished second with special CMA Country Christmas up one tenth of a point from last year's broadcast. Castle was down 12% from last week. Fox was third as the midseason finale of Sleepy Hollow was up one tenth of a point from last week. CBS aired reruns. The CW rounded out the night with specials Grandma Got Run Over by a Reindeer and Greatest Holiday Commercials Countdown.
For more, click HERE
CABLE RATINGS
College Football Wins Thanksgiving Night
ESPN's primetime College Football telecast was Thursday's top original cable program. The LSU vs. Texas A&M matchup drew 2.9 million viewers and a 0.8 rating with adults 18-49. Adult Swim's Newsreaders was the top original non-sports program with a 0.6 in the demo and 1.4 million viewers. Hallmark Channel's A Royal Christmas was the top movie on a day populated by cable movie marathons, drawing a 0.4 in the demo and 1.9 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, December 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 2.6 | 10.8 | | ABC | CMA COUNTRY CHRISTMAS | 1.6 | 9.1 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.4 | 3.6 | | CBS | MIKE & MOLLY (R) (8)
MIKE & MOLLY
(R) (8:30) | 1.2
1.2
| 6.2
5.7
| | FOX | GOTHAM (R) | 1.0 | 3.0 | | CW | GRANDMA GOT RUN OVER BY A REINDEER (R) | 0.4 | 1.6 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 2.8 | 11.2 | | ABC | CMA COUNTRY CHRISTMAS | 1.5 | 8.6 | | FOX | SLEEPY HOLLOW | 1.5 | 4.5 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.3 | 3.2 | | CBS | MIKE & MOLLY (R) (9)
MIKE & MOLLY (R) (9:30) | 1.2
1.1 | 5.2
5.0 | | CW | GREATEST HOLIDAY COMMERCIALS COUNTDOWN | 0.4 | 1.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | STATE OF AFFAIRS | 1.6 | 7.0 | | ABC | CASTLE | 1.5 | 8.3 | | CBS | SCORPION (R) | 1.0 | 5.0 | | UNIVISION | LA MALQUERIDA
| 0.9 | 2.2 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Toy Story' Special Teams With Charlie Brown on ABC
Pixar Animation Studios offers up its second special for television—Toy Story That Time Forgot (8 p.m.). In the special, Bonnie leaves Woody (Tom Hanks), Buzz Lightyear (Tim Allen) Rex (Wallace Shawn) and Trixie (Kristen Schaal) with her friend Mason and his new set of dangerously delusional "Battlesaur" toys. The special will lead into the annual telecast of A Charlie Brown Christmas. The upshot: Last year's first Pixar special, Toy Story of Terror drew 10.5 million viewers and a 3.1 18-49 demo rating in its initial airing and 16.5 million viewers over seven-day delayed DVR viewing. The Charlie Brown special, airing on a different night drew 7.1 million and a 1.9 demo rating. Expect this hour of animation to draw another large audience of parents and their kids.
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| • Bravo Premieres First Original Scripted Series
The net's first drama, Girlfriends' Guide To Divorce (10 p.m.) follows a self-help book author (Lisa Edelstein) who, after making some shocking admissions, finds her career in a tailspin, leading her to begin a new life where she turns to her divorced friends for advice. The upshot: Bravo is leading the show out of one of its most watched series, The Real Housewives of Beverly Hills, which just began its new season and is averaging 2 million viewers and a 0.9 18-49 demo rating.
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| • 'Sons of Anarchy' Sees The End In Sight
The second-to-last episode of the FX drama's seventh and final season (10 p.m.) focuses on whether Jax (Charlie Hunnam) kills his own mother Gemma (Katey Sagal) after he finds out it was she who killed his wife Tara in the final episode of Season 6. The series has long pushed the envelope in terms of violence and the series conclusion is expected to continue along those lines. The upshot: Clearly, the violence has not turned off fans of the series—this season, it is averaging 4.5 million viewers and a 2.3 18-49 demo rating, virtually the same totals as the series posted in season 6.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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