| Today's Top Stories | | #1 | 21st Century Fox To Acquire Ad Tech Firm true[X]
| | | The advertising engagement platform, for which Fox paid close to $200 million, according to a Wall Street Journal report, is expected to operate as a standalone business, but will also work with Fox Networks Group to create engagement between brands and consumers on Fox's digital platforms. The technology makes brief digital viewing of ad impressions less important by allowing users to voluntarily interact with online ads and is designed to encourage users to remain with ads longer.
Why This Matters: Fox gets a dual benefit. It acquires a company that will make money selling its technology to other media companies across the industry, and at the same time helps Fox itself offer digital advertising that is more attractive to marketers.
Three Takes: WSJ | Ad Age | B&C
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| | #2 | Rihanna Becomes The Face Of Puma
| | | The German athletic apparel maker has signed a multiyear partnership agreement with the pop star through which she will become the brand's "global ambassador" for women's fitness and serve as its creative director for women's products, The Wall Street Journal reports. The company says she will directly influence the product design process beginning this spring.
Why This Matters: Puma needs an image boost. While Rihanna is not an athlete, Puma CEO Bjorn Gulden says retro-sneakers and athletic-looking attire have been part of her stage and street persona for years. Its coming campaigns plan to broaden its appeal among women.
A Take: WSJ
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| | #3 | 'Time' And 'People' Cut Print Circulation Guarantees
| | | Beginning January 1, Time will cut its guarantee by 250,000 copies per issue to 3 million, while People will drop 50,000 copies per issue to 3.425 million. Time last cut its rate base in 2007. The cuts are expected to come from discount subscriptions, where the magazines make little or no money, in hopes of boosting circulation to gain more ad revenue.
Why This Matters: Magazines traditionally tried to boost their circulation with steep subscription discounts as a means of drawing advertisers. However, marketers are more sophisticated today and are looking for a more valuable, avid and interested reader, not a reader who might be getting a magazine only because it is deeply discounted.
A Take: Ad Age
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#4 Droga5 Wins Johnsonville Sausage's $30M Creative Account (Adweek)
#5 Hewlett-Packard Wants More Control Over Programmatic Buying (Ad Age)
#6 Cause Marketing Agency Fenton Sold By Founder (NYT)
#7 Dentsu Aegis' iProspect Acquires Rockett Interactive (Ad Age)
#8 Fox To Televise Record 16 Women's World Cup Matches (B&C)
#9 Vessel To Offer Video Creators A 70% Ad Revenue Share (Ad Age)
#10 SMI: November Scatter Ad Dollars Up For Broadcast, Cable (B&C)
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Percentage of U.S. Internet users who have watched digital video on a smartphone in 2014, up 2% from 2013, according to reports. That compares to 59% who watch on a computer (down 3%), 27% who watch on a tablet (up 4%) and 13% who watch on smart TV (up 2%).
– Reported by eMarketer
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| | MBPT Spotlight | Three Sales Management Sins That Weaken Businesses
By Jack Daly
I've spent decades building businesses and have met thousands of people aspiring to grow their businesses every year. When I ask them what they mean by that, they tell me that they want to grow their revenues. All business owners, CEOs and entrepreneurs want bigger profits. In other words, they all want to grow their sales.
For most businesses, the way to do so is to grow the sales force in quantity and in quality. When you do, those salespeople in turn will grow your sales volume. The lack of key people cost you no matter what size company you have. That is why, as you try to place key people in key spots in your organization, you need to carefully consider who is in charge of growing your sales force. That person plays a crucial role in your companies' success.
Whoever runs the sales organization is responsible for increasing the sales for the entire company, ensuring future work and greater opportunity for all. However, most small to medium-size companies fail to put the right person in this spot. It's a mistake I see over and over again. I have too-often witnessed the three sins of sales management that weaken businesses:
1. Sin No. 1 is committed when the CEO or owner wears the hat of the sales manager. If you are doing that, you basically are relegating both the CEO position and the sales manager job to part-time status. Big mistake. In effect, you're saying, "I'm going to grow my business part time."
Of the three sins that weaken business, which is the most ruinous? And how do they all tie back to shortsighted management decisions?
For more, click HERE
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| | Fates & Fortunes | • BRAD SIEGEL was named president of TV One, the cable network targeting African-American viewers. He recently departed his post as vice-chairman of Up TV, previously the Gospel Music Channel, a cable network, which he cofounded in 2004. Prior to that he was president of Turner Entertainment Networks and spent 10 years at Turner. Earlier he was VP of programming and production at AMC.
• ANDY FRAWLEY was promoted to CEO of global marketing company Epsilon. He was previously president and succeeds Bryan Kennedy who will now oversee both Epsilon and newly acquired Conversant.
• PAULA SCHNEIDER was named CEO of American Apparel, replacing Dov Charney who was terminated by the company. Schneider was most recently operating her own consulting company, but prior to that was president of Warnaco Swimwear Group.
• STEPHEN HILL was promoted to head of all programming at BET. He will continue to oversee the channel's music programming and specials. Hill succeeds Loretha Jones, who left the network earlier this year.
• PHILLIP LUFF was appointed managing director of Scripps Networks U.K. & EMEA operations. He will have responsibility for the day-to-day operations of the company's wholly-owned and operated international businesses in those regions. Luff succeeds JONATHAN SICHEL, who is moving to the U.S. as managing director of global commercial affairs. In his new role, he will lead global production and talent deals for the company, among other duties.
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| | What They're Watching | BROADCAST RATINGS
'The Voice' Finale Hits Low
NBC's The Voice turned in its lowest rated finale ever Tuesday night, down 20% from the December, 2013 finale. NBC was the night's top broadcaster, leading off with animated special Elf! Buddy's Musical Christmas. The season finale of Fox's MasterChef Junior drew the show's highest live-plus-same-day rating ever and the largest total audience in the series' history. Fox tied ABC—which aired reruns of holiday specials and regular programming—for third place among the broadcast networks. CBS finished second, with NCIS declining 8% from its last new episode on Nov. 25. NCIS: New Orleans was down 17% from Nov. 25 and Person of Interest was down 24% from Nov. 25. The CW aired the network's broadcast of the Victoria Secret Fashion Show, which was even with last year.
For more, click HERE
CABLE RATINGS
'Monday Night Football' Continues to Dominate
ESPN's Monday Night Football was that night's top cable program. The New Orleans vs. Chicago matchup drew 11.1 million viewers for a 3.8 rating with adults 18-49. VH1's Love & Hip Hop season five premiere pulled a 1.4 rating and 2.5 million viewers. SportsCenter following MNF rounded out the top three with a 1.3 in the demo and 2.9 million viewers. The premiere of Syfy's three-night limited series Ascension had a 0.6 rating and 1.8 million viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, December 16
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS | 2.3 | 17.2 | | ABC | A CHARLIE BROWN CHRISTMAS (R) | 1.7 | 6.3 | | FOX | MASTERCHEF JUNIOR | 1.7 | 5.5 | | NBC | ELF: BUDDY'S MUSICAL CHRISTMAS | 1.3 | 4.9 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.1 | 3.1 | | CW | THE FLASH (R) | 0.5 | 1.7 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 3.1 | 12.4 | | CBS | NCIS: NEW ORLEANS | 1.9 | 14.0 | | ABC | PREP & LANDING (R) (9)
PREP & LANDING 2
(R) (9:30) | 1.3
1.2
| 4.2
3.6
| | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.0 | 2.6 | | FOX | NEW GIRL (R) (9)
THE MINDY PROJECT
(R) (9:30) | 0.8
0.6
| 2.2
1.6
| | CW | THE VICTORIA'S SECRET FASHION SHOW (R) | 0.4 | 1.3 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 3.3 | 13.1 | | CBS | PERSON OF INTEREST | 1.3 | 8.8 | | ABC | FOREVER (R) | 0.7 | 3.1 | | UNIVISION | LA MALQUERIDA
| 0.7 | 1.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Seeing Who Outwitted, Outplayed, Outlasted This Time
CBS wilderness competition series Survivor ends its 29th season with a two-hour special edition (8 p.m.), followed by an hour-long "reunion" show (10 p.m.). According to numerous blogs, CossFit coach Natalie Anderson is favored to capture the crown. The upshot: Survivor has done very well for a series that has been on this long. It has averaged 9.5 million viewers and a 2.4 18-49 demo rating, not much lower than the 9.7 million viewers and 2.5 in the demo it averaged last season. Last season's finale averaged 10.2 million viewers while the live reunion show pulled in 7.5 million viewers.
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| • Michael Bublé Returns For Christmas
NBC will televise its fourth annual holiday special hosted by the multi-Grammy-winning singer (8 p.m.). This year Bublé is joined by Ariana Grande, Barbara Streisand, Miss Piggy and The Rockettes. The special, titled Michael Buble's Christmas in New York, will lead into a special holiday edition of a capella singing competition series The Sing-Off. The upshot: Last December, the Bublé special drew 5 million viewers and a 1.3 18-49 demo rating, while The Sing-Off special pulled in 5.4 million viewers and a 1.6 in the demo.
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| • 'Black-ish' Earns Mini-Marathon On ABC
The network will air three consecutive repeat episodes of the freshman ensemble sitcom (9:30-11 p.m.) that stars Anthony Anderson. Black-ish has averaged 8.1 million viewers, sixth among all new broadcast primetime series, and a 2.7 in the demo, which ranks it second among all freshmen. The upshot: The network is pulling lesser-watched drama Nashville at 10, hoping to get better audience flow with this trio of episodes. The series is the third-most-watched among African-American viewers, so this is a nice little package for marketers looking to reach that audience demographic in particular.
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