| Today's Top Stories | | #1 | Cadillac Readies Plans To Craft A New 'Pure Luxury Image'
| | | Marketing chief Uwe Ellinghaus says the brand will distance itself from its General Motors parent in Detroit, set up business in New York and take aim at BMW and Mercedes. Automotive News reports that Cadillac will institute a new naming system for its models, and project its new luxury image in a multimedia campaign including TV, print, online and at events. But one thing the campaign will not do is describe the cars as "luxury." Says Ellinghaus, "If you need to say that you are luxury, you are not luxury."
Why This Matters: Cadillac sales have declined this year as consumers have balked at its models' higher sticker prices, so Ellinghaus wants to reposition the brand using a marketing strategy similar to those used by his former employer, BMW.
A Take: Automotive News
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| | #2 | ANA Offers New 'Patent Troll' Guidelines For Marketers
| | | In a new whitepaper released by the ad trade association, marketers are advised to add new indemnity clauses to their contracts with agencies, which would require them to "step in and defend the client in the event of a patent infringement claim," MediaPost reports. An ANA survey found 30% of agencies assume all, and 30% assume a majority, of patent troll litigation costs, but that still leaves a large number of marketers vulnerable to deal with the problem alone.
Why This Matters: Patent trolls, whose sole business is to buy patents in order to file patent infringement claims, are on the rise and costs to avoid or defend through litigation with them can sometimes cost millions of dollars.
A Take: MediaPost
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| | #3 | Holiday Online Spending Already At $22.7 Billion, Up 15% Over Last Season
| | | In comScore's most recent report, U.S. consumers' online spending via desktops rose 32% to $1.01 billion on Thanksgiving Day, followed by $1.51 billion spent on sales on Black Friday, up 26%, compared to the same days last year.
Why This Matters: Gian Fulgoni, comScore chairman, believes more consumers like to stay home on Thanksgiving Day to be with family and friends, so they capitalize on the cyber deals rather than battling store crowds.
A Take: MediaPost
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#4 Carnival Launches First Multi-Brand Marketing Effort (MediaPost)
#5 Girl Scout Cookie Sales Go Digital After Century Of In-Person Transactions (USA Today)
#6 As Market Share Drop, Jumbo CPGs Sue Smaller Ones Over Product Claims (Ad Age)
#7 Digital Players Now Have 20% Share Of U.S. TV Households: GfK Study (MediaPost)
#8 Fewer People Expected To Shop On Cyber Monday (USA Today)
#9 NYT's Reporter Takes Ad Industry To Task With '20 Questions' (NYT)
#10 Retail Chains Hoping New Apps Can Steer Customers Away From Amazon (Adweek)
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|  | • 35.7
Percentage of U.S. Internet users who find free or low-cost mobile apps supported by in-app ads most appealing, according to a poll by Zogby Analytics. That compares to only 2.7% who said they favor more expensive apps with no ads.
– Reported by eMarketer
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| | MBPT Spotlight | Study Uncovers In-Depth Insights Into Global Internet Users For Marketers
By John Consoli
A new study by global management consulting company A.T. Kearney finds that while more than half of the respondents in 10 countries say they are connected to the Internet nearly every waking hour of the day, motivating online consumers to make purchases is no easy task for marketers.
"You would think that our world's remarkable connectivity would be a marketer's dream come true—the opportunity to reach consumers anytime, anywhere," the report says. "But in reality, connectivity has created unforeseen challenges—siloed and dislocated marketing budgets, global brand builders and retailers that, in most cases, still have not unified their approaches to shoppers and consumers in both developing and developed markets who are becoming dramatically more sophisticated, often in surprising ways."
The study surveyed 10,000 "connected consumers," those connected at least once a week, but often more, including 1,000 each in the U.S., the U.K., Germany, Japan, Brazil, Russia, China, India, South Africa and Nigeria.
In the U.S., 51% of consumers said they are connected to the Internet either "all day long" or more than 10 times a day. That's about right in the middle of the 10 countries in terms of Internet connectivity. No. 1 was consumers in Brazil, where 71% said they are connected either all day long or more than 10 times a day. Next was Nigeria with 66%, followed by India with 63%. At the other end of the spectrum were consumers in China and Japan with connectivity on an all-day or more-than-10-hour basis reaching 36% and 39%, respectively.
Globally, what are the most purchased categories online, and how do the numbers compare with the U.S.? And what are the four main takeaway points for marketers to understand when it comes to reaching consumers online and in-store?
For more, click HERE
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| | Fates & Fortunes | • TONY MAXWELL was named senior VP of promotional creative and strategy at the Nickelodeon Group. He was previously senior VP of promotional strategy and creative for VH1, VH1 Classic and Palladia, which, like Nickelodeon, are under the Viacom umbrella.
• ARI LEVINE has joined social-first digital agency VaynerMedia to oversee the new business department. The news comes according to an Ad Age report. Levine was previously a brand strategist at Tumblr.
• MICKEY ZHANG was named managing director for WPP's programmatic media and technology platform Xaxis in China. She was most recently managing director of e-commerce and search at WPP's media agency holding company GroupM. She has also held sales executive positions at Google and Baidu.
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| | What They're Watching | BROADCAST RATINGS
'Mentalist' Holds Steady in Season Premiere
CBS' The Mentalist premiered its seventh and final season Sunday night, matching its premiere from last fall. CBS' Sunday night lineup was shifted back half an hour due to NFL overrun. Newsmagazine 60 Minutes was up 16% from last week's episode and Madam Secretary posted its best 18-49 rating since its October series premiere, up 19% from last week. CSI followed The Mentalist, up 8%. CBS was the night's No. 2 network, behind NBC, which aired Sunday Night Football. ABC came in third. Resurrection and Revenge both fell to series lows with the former down 33% from its last new episode on Nov. 9 and the latter down 33% from its last new episode on Nov. 16. America's Funniest Home Videos was down 15%. Once Upon a Time was down 17% from its last new episode on Nov. 16. Fox finished fourth. Special Ice Age: A Mammoth Christmas led off the night. Mulaney and Brooklyn Nine-Nine were both down one-tenth from last week. Bob's Burgers was up one-tenth.
For more, click HERE
Cable ratings have been delayed due to the Thanksgiving holiday.
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| Overnight Ratings: Sunday, November 30
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NFL OVERRUN (7)
60 MINUTES (7:30) | 9.2
4.3 | 31.2
18.9 | | NBC | FOOTBALL NIGHT IN AMERICA | 3.2 | 9.4 | | ABC | AMERICA'S FUNNIEST HOME VIDEOS | 1.1 | 5.9 | | UNIVISION | AQUÍ Y AHORA
| 1.0 | 2.4 | | FOX | ICE AGE: A MAMMOTH CHRISTMAS (7)
MULANEY (7:30) | 0.8
0.6 | 2.6
1.5 |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | FOOTBALL NIGHT IN AMERIA (8)
NFL FOOTBALL (8:30) | 5.3
6.7 | 15.4
19.8 | | CBS | 60 MINUTES (8)
MADAM SECRETARY (8:30) | 3.1
2.0
| 17.7
13.5
| | ABC | ONCE UPON A TIME | 2.0 | 6.3 | | FOX | THE SIMPSONS (R) (8)
BROOKLYN NINE-NINE (8:30) | 1.0
1.4
| 2.6
3.1
| | UNIVISION | VA POR TI
| 1.0 | 2.7 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 6.3 | 18.8 | | CBS | MADAM SECRETARY (9)
THE MENTALIST (9:30) | 1.8
1.5 | 12.4
10.6 | | UNIVISION | VA POR TI
| 1.1 | 3.0 | | FOX | FAMILY GUY (R) (9)
BOB'S BURGERS (9:30) | 1.1
1.0 | 2.4
2.2 | | ABC | RESURRECTION | 0.8 | 3.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 6.1 | 16.8 | | CBS | THE MENTALIST (10)
CSI (10:30) | 1.6
1.4 | 10.1
8.2 | | ABC | REVENGE | 1.0 | 4.1 | | UNIVISION | SAL Y PIMIENTA
| 1.0 | 2.5 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • ABC Offers a Little Country Holiday Cheer
Some of the biggest names in music come together for the annual two-hour holiday telecast of CMA Country Christmas on ABC, hosted by Jennifer Nettles (8 p.m.). The special, now in its fifth year, features Le Ann Rimes, Carrie Underwood, Sara Evans, Lucy Hall, Hunter Hayes, Idina Menzel and Little Big Town. The upshot: Last year's telecast drew 7.5 million viewers and a 1.5 18-49 demo rating, pretty solid numbers considering it aired head-to-head with NBC's singing competition hit The Voice.
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| • Eight Hope To Keep Singing On 'The Voice'
Heading toward the Dec. 15 finale on the NBC singing competition (8 p.m.), veteran judge and coach Adam Levine has three of his team members still left, while first-year judges/coaches Gwen Stefani and Pharrell Williams each have two, and veteran Blake Shelton has one. All team members will perform tonight with the survivors announced Tuesday. The upshot: Viewership has tapered off the past few episodes, but The Voice was going head-to-head with ABC's Dancing With the Stars, which concluded its run. The Voice is still averaging 12.6 million viewers and a 3.8 18-49 demo rating, about flat compared to last season, and it's still one of primetime's most watched shows.
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| • K. Michelle Holding Her Own
The new VH1 reality series K. Michelle: My Life (9 p.m.), which follows the R&B singer who has appeared in both VH1 hits Love & Hip Hop and Love & Hip Hop: Atlanta, is a hit on its own. After three weeks, it's averaging 2.1 million viewers and a 1.1 18-49 demo rating, making it one of the most-watched cable entries on Monday nights. The upshot: K. Michelle leads out of Love & Hip Hop Hollywood, which has averaged 2.5 million viewers and a 1.4 demo rating since the new series premiered behind it, making it part of a solid two-hour block for advertisers wanting to reach a big female audience.
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Phone: 201-314-0424 | Send Email
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