| Today's Top Stories | | #1 | Marketers Pulling Ads From VH1 Series 'Sorority Sisters'
| | | The reality series premiered Monday and the massive backlash on Twitter led several advertisers to pull out of the show over the following two days. Among them: Honda, Hallmark Cards, Carmex, Crayola and JBL. Carmex went a step further and said it will pull all of its VH1 advertising unless the network cancels the show, which critics say misrepresents black sorority life and focuses on negativity. VH1, in response, says it has no plans to cancel the series.
Why This Matters: Calls for boycotts from industry watchdog groups rarely result in marketers pulling ads, but all these advertisers made their decisions based on mass individual Twitter complaints about the series. It's an indication of how powerful social media—and its impact on marketers—has become.
Two Takes: WSJ | Washington Post
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| | #2 | Cadillac CMO Outlines Plan To Reinvent The Brand
| | | Uwe Ellinghaus believes the U.S. luxury auto brand has lost its identity and outlined his reinvention plan for Ad Age. He says Cadillac headquarters is moving to New York because 40% of all luxury cars in the U.S. are sold there and in Los Angeles. New commercials will stop trying to out-German the German automakers and be a little more casual in promoting luxury in its cars. He wants to create a recognizable brand experience where every dealership offers consistent touch points that sets the brand apart.
Why This Matters: Having a great product isn't always sufficient for winning customers over, and this is what we currently experience," Ellinghaus says. He wants to change that.
A Take: Ad Age
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| | #3 | Kellogg's Targets Primetime TV Viewers To Boost Declining Sales
| | | The cereal brand will go against the grain of traditional TV commercial formats by shunning the lively morning kitchen—when folks eat breakfast—and show boxes of Kellogg's cereals set out on a table at night with bowls and spoons ready for the next morning, encouraging consumers with the tagline: "See you at breakfast," The New York Times reports. The campaign is by Leo Burnett and will air in primetime TV and have print and digital elements.
Why This Matters: Kellogg's cereal revenues declined 6% for the 52 weeks ending Nov. 30. Kantar Media data finds the most popular time to advertise cold cereals is primetime. Kellogg's will increase its primetime ad placements by 15%.
A Take: NYT
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#4 Johnnie Walker Selects Anomaly As Creative Agency (Adweek)
#5 4As Chief Digital Officer Offers Four Trends For Agencies To Follow in 2015 (Ad Age)
#6 Fashion-Minded Digital Agency Now In Search Of Food Clients (Adweek)
#7 A Big Colbert Challenge: Bringing Brand Opportunities To CBS (WSJ)
#8 Via Named Golden Corral Lead Creative Agency (Adweek)
#9 Carnival Letting Consumers Pick First Super Bowl TV Spot (USA Today)
#10 Tweeting Americans Don't Want McDonalds, Starbucks Heading To Cuba (Adweek)
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|  | • 40
Percentage of U.S. marketing executives who say improving targeting to better personalize emails is a top priority for 2015, according to a poll by The Relevancy Group.
– Reported by eMarketer
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| | MBPT Spotlight | Many Broadcast Network Series Getting Big 18-49 Demo Boosts From Delayed Viewing
By John Consoli
CBS drama Elementary through Nov. 30 is the broadcast primetime series showing the biggest percentage of increase in viewership between live-plus-same-day and live +7, boosting its 18-49 demo rating 100% from a 1.1 to a 2.2, according to Nielsen data. And it leads a list of series taking advantage of delayed numbers.
Next on the list is NBC drama Parenthood which has seen a 92% lift in its 18-49 demo rating from a 1.2 to a 2.3. Rounding out the Top 5 are The CW's Vampire Diaries (an 88% increase from 0.8 to 1.5) and The Originals (83% from a 0.6 to a 1.1); and ABC drama Revenge (also 83% from a 1.2 to a 2.2).
Overall, 30 broadcast series gained a full ratings point or more in live +7 vs. live-plus-same-day, with 23 being dramas, six comedies and one unscripted series. That's as good an explanation as any as to why networks have been pushing to do more C7 deals—those based on live-plus-seven-day commercial viewing. The Nielsen live +7 data are not the same as C7 numbers. Live +7 measures all viewers watching a TV show during a seven-day period, while C7 includes only viewers who watched a show and also watched the commercials.
Many of the Top 10 shows producing the largest live +7 increases over live-plus-same-day have lower viewership, so it's easier to get a bigger percentage jump. NBC's Constantine, which the network recently pulled from its schedule, showed an 80% increase in live +7 to a 1.8. CW dramas Jane the Virgin and Reign each increased their live +7 ratings 75% from a 0.4 to a 0.7. And Fox's recently concluded short-run series Gracepoint also increased by 75% to a 1.4.
Which networks had the highest number of series on the list of top 20 percentage climbers? And what is the only broadcast network regularly scheduled, non-football program that showed no increase in delayed viewing?
For more, click HERE
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| | Fates & Fortunes | • ROBERTO QUARTA was appointed to the WPP board of directors as a non-executive director and chairman-designate. He will join WPP in January and is expected to be named chairman in June, succeeding Philip Lader. Quarta is currently chairman of medical technology company Smith & Nephew and is also chairman of engineering company IMI. Lader has been WPP's chairman of the board since 2001.
• BRANDON SOLANO was promoted to chief marketing officer at Wendy's, succeeding Craig Bahner. Solano was most recently senior VP. Prior to joining Wendy's he was VP-innovation at Domino's and starred in the company's TV commercials portraying the chain's "head pizza chef."
• TONY VERNON will step down as CEO of Kraft Foods with that role being filled by Kraft chairman JOHN CAHILL.
• JUSTINE BLOOME was named head of strategy and innovation at media agency Carat. Bloome most recently operated her own agency in Melbourne, Australia, called The Village Agency. Prior to that she was a business strategist at Jack Morton Worldwide.
• SARAH MILES was promoted to VP and general manager of Raycom TV station WMBF in Myrtle Beach, S.C. She was most recently news director at the station. Miles will replace TED FORTENBERRY who is moving to a similar post at Raycom station WLBT in Jackson, Miss.
• BILL ROBINSON was named VP of partnership development at Home Team Sports, the Fox-owned ad sales company that represents every regional sports network in the country. Robinson will be responsible for partnership development throughout the Northeast and mid-Atlantic regions and will also oversee strategic direction for MLB ad opportunities at HTS. Robinson was most recently with Screenvision, and prior to that spent six years in sales at NBC Sports.
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| | What They're Watching | BROADCAST RATINGS
'Survivor' Draws Lowest Ratings for Finale
CBS' Survivor posted its lowest rated season finale ever. The after-show special Survivor Reunion was down 11% from last fall's reunion. CBS was still the night's top network. ABC, Fox and NBC all tied for second. Fox's two-hour Hell's Kitchen finale was even with last week's episode. NBC aired holiday specials Michael Bublé's Christmas in New York and The Sing-Off while ABC had reruns. The CW's The 100 fall finale was down 17% from last week's episode.
For more, click HERE
CABLE RATINGS
No 'Anarchy' Creates Four-Way Tie, But 'Home Alone' Leads
With Sons of Anarchy having ridden off into the sunset, no original cable show drew more than a 1 demo rating in primetime Tuesday. ABC Family's 25 Days of Christmas movie Home Alone led cable with a 1.1 in the demo and 2.6 million viewers. The top-rated original shows were History's Curse of Oak Island, TNT's NBA telecast, Bravo's Real Housewives of Beverly Hills and Spike's Ink Master, all with an 0.8 rating. The Chrisley Knows Best season finale on USA drew a 0.6 rating and 1.5 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, December 17
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | SURVIVOR | 2.3 | 9.5 | | ABC | THE MIDDLE (R) (8)
THE GOLDBERGS
(R) (8:30) | 1.4
1.3
| 5.6
5.0
| | NBC | MICHAEL BUBLE'S CHRISTMAS | 1.3 | 7.4 | | FOX | HELL'S KITCHEN | 1.3 | 3.6 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.2 | 3.1 | | CW | GREAT HOLIDAY COMMERCIALS (R) | 0.5 | 1.8 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | SURVIVOR | 2.5 | 9.9 | | ABC | MODERN FAMILY (R) (9)
BLACK-ISH (R) (9:30) | 1.7
1.3 | 6.0
4.6 | | NBC | THE SING-OFF | 1.4 | 5.4 | | FOX | HELL'S KITCHEN | 1.3 | 3.6 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.1 | 2.8 | | CW | THE 100 | 0.5 | 1.4 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | SURVIVOR: REUNION | 1.9 | 7.9 | | NBC | THE SING-OFF | 1.2 | 4.7 | | ABC | BLACK-ISH (R) (10)
BLACK-ISH (R) (10:30) | 1.1
1.0 | 4.1
3.7 | | UNIVISION | LA MALQUERIDA
| 0.8 | 2.2 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'People' Comes To TV, Trophies in Hand
NBC televises the awards for the first time, in a two-hour special (9 p.m.) hosted by Nick Cannon. Scheduled to appear: Josh Groban, Jennifer Aniston, John Hamm, Kevin Hart, Kate Hudson, Michael Keaton and Jennifer Lopez. Performers will include Maroon 5 and 5 Seconds of Summer. The upshot: The TV networks love their awards shows. To its list of traditional favorites, such as the American Music Awards, Golden Globes and Billboard Music Awards, dick clark productions this season has added the American Country Countdown Awards (Fox) and the Hollywood Film Awards (CBS), in addition to this entry.
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| • 'Jingle Ball' All The Way On The CW
The network will televise The iHeart Jingle Ball 2014 concert that was held at Madison Square Garden Dec. 12 (8 p.m.). Among the performers will be Taylor Swift, Gwen Stefani, Maroon 5, Pharrell Williams, Ariana Grande, Iggy Azalea, Rita Ora and Meghan Trainor. The upshot: The concert has been an annual event on The CW but last year did not draw so well, pulling in only 1.3 million viewers and a 0.5 18-49 demo rating.
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| • Unimás Sports New Awards Entry
The Univision Communications-owned broadcast network will air the first Premios Univision Deportes special (9 p.m.) that will recognize top athletes and teams in myriad sports such as soccer, boxing, baseball, auto racing and basketball. The show will also be simulcast on Univision Deportes Network. The upshot: Univision has lined up a list of top sponsors for the inaugural show, including Pepsi, Allstate, Jack Daniels, MetroPCS, Miller Lite and Snickers.
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| Media Buyer & Planner Today
Editorial Team
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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