The What: BrightSign has launched the next generation of its award-winning HD and XD product lines, all of which offer greatly increased performance while maintaining existing price points. The company also unveiled its new BrightSign LS product line, a pair of very affordable, full-featured devices for commercial audio and price-sensitive digital signage applications. Lastly, targeted at the higher end of the industry demanding unsurpassed performance, the company recently began shipping its flagship line of 4K players.