| Today's Top Stories | | #1 | Hedge Fund Elliott Management Prepares Proxy Fight With IPG
| | | Elliott holds a 6.7% share of Interpublic stock and has been meeting with Interpublic execs to discuss ways to maximize shareholder value, The Wall Street Journal reports. The hedge fund company has been pushing for IPG to merge with another ad holding company. Elliott has also informed IPG that it plans to mount a proxy fight for board seats and is assembling a slate of candidates.
Why This Matters: Analyst Brian Weiser of Pivotal Research believes IPG is not in a bad position as a standalone company, and there aren't many potential suitors. The official month-long window to nominate members to the board doesn't open until Jan. 21, so it's possible Elliot could decide to abandon its plan after reaching a truce with the holding company.
A Take: WSJ
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| | #2 | Veteran Creative Director Starts Agency
| | | Pablo Buffagni, who until April was chief creative officer of independent Hispanic agency Grupo Gallegos and who prior to that spent a decade in that post at Conill has opened the agency BBQ. Buffagni tells Ad Age that coming from Argentina and doing barbeques almost every week, he thought the acronym was a "nice metaphor for the U.S.," a good analogy for its myriad brands.
Why This Matters: Buffagni has worked with major brands such as Toyota and T-Mobile and is one of the most awarded creative execs in the U.S. Hispanic market. He was the first U.S. Hispanic creative to win a Gold Lion at the Cannes Lions ad festival. Buffagni says it's possible that his new agency could team with some general market agencies seeking Hispanic market expertise.
A Take: Ad Age
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| | #3 | Slate Cosmetics Tests Technology That Lets Consumers Try Products Virtually
| | | The cosmetics company has signed a deal with Looking Glass, a technology that lets people sample cosmetics virtually by uploading their facial photos into online displays. A soft launch begins this week in social media and on the SlateCosmetics.com website, which has also been optimized for mobile use, Ad Age reports. In December the company plans to roll out its advertising via paid display ads and native advertising on other platforms.
Why This Matters: While selling a new brand of cosmetics without any physical store presence will be challenging, Slate marketing director Gentry Ford says virtual sampling has some advantages over in-store. "We're hoping to eliminate pinkeye," he says, referring to the health risks of using shared sample makeup.
A Take: Ad Age
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#4 Glenfiddich Uses '60s Print Ad In $1M Campaign For Retro Scotch (NYT)
#5 Phoenix Marketing Intl. Study Finds Mercedes Ads Outperform Competitors (Adweek)
#6 Brown-Forman Narrows Media Review To Four Agencies (MediaPost)
#7 Remy Martin Selects Lowe And Partners As Lead Creative Agency (Ad Age)
#8 Disney Heads List Of Top Global Brands On YouTube (Digiday)
#9 Fox's Chase Carey Says TV Ad Worries Are Overblown (B&C)
#10 Coca-Cola Life Brand Begins Rollout; Research Finds It's A Hit (USA Today)
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Percentage of U.S. Hispanic mobile buyers who say they looked for online product reviews on their smartphones or tablets before making a purchase, compared to 44% of non-Hispanic mobile buyers, according to data from ThinkNow Research and Zpryme Research & Consulting.
– Reported by eMarketer
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| | MBPT Spotlight | Cybercriminals + Ad Networks = Dangerous Mix Called 'Malvertising' On The Loose
By Jerome Segura
Advertisers are aware that intimately knowing their audience is crucial to maximizing their return on investment. The same can be said about online criminals who have found unprecedented tools and metrics to distribute malicious software, or malware. The advertising industry is in a losing battle to keep the problem at bay.
The online advertising business has exploded in recent years and its newer model is opening up many opportunities for ill-intentioned actors. It is perhaps the only medium that allows for such granular targeting of your audience while also reaching out to millions of people at any given time, making it very attractive for cybercriminals.
Indeed, the underlying model for Web-based advertising, which grew to accommodate publishers and advertisers, was ill prepared for abuse from malicious ads that are part of a global phenomenon known as malvertising.
Malvertising is a powerful infection vector whereby an innocent-looking advertisement executes code in the victim's browser without their explicit authorization or knowledge. This usually consists of a silent redirection to a malicious webpage that will attempt to exploit the user's computer to deliver malware.
What's the disadvantage of third-party providers in this scenario? And how are cybercriminals using Flash files to do damage?
For more, click HERE
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| | Fates & Fortunes | • KEVIN REILLY was named president of TBS and TNT networks and chief creative officer of Turner Entertainment. He most recently served as chairman of entertainment for Fox Broadcasting Co. In his new role, he will be responsible for overseeing and leading the TNT and TBS networks and brands, including all content development. He will also be in charge of marketing, brand and creative services, digital platforms and program scheduling, planning, as well as content-monetization strategies. As chief creative officer, he will chair the newly formed Turner Entertainment Programming Council, a coordinated effort involving the senior programming executives of TNT, TBS, Adult Swim and truTV to explore and develop cross-platform opportunities, expand the division's content pipeline and work with industry creatives to provide content. Reilly joined Fox in 2007 as president of entertainment. Prior to that he was president of entertainment at NBC. He also served as entertainment president at FX and was president of television at Brillstein-Grey Entertainment.
• LORI GAFFNEY was promoted to chief executive officer at Portland-based creative agency BPN. She was most recently president of the agency, and replaces Terry Schneider who is retiring from his posts of CEO and creative director. Gaffney has been with BPN since 1999 when she joined the agency as media director. Prior to that was an associate media director at Wieden + Kennedy, also based in Portland. MARK WAGGONER has joined BPN as executive creative director. He was most recently chief creative officer and CEO at Blast Radius.
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| | What They're Watching | BROADCAST RATINGS
'MasterChef Junior' Delivers for Fox on Election Night
The premiere of MasterChef Junior cooked up some rare good ratings news for Fox on a night when the other three top broadcasters cut into their 10 p.m. hours for coverage of the 2014 midterm elections. Early numbers from Nielsen are subject to change due to local election night breaking news preemptions across the country. MasterChef Junior premiered its second season to a series-high rating, up 13% from its series premiere last fall. Following MasterChef Junior, New Girl was up 33% from its last original episode Oct. 14 (before the World Series interrupted Fox programming), and The Mindy Project was up 18% from Oct. 14. Fox was the night's top-rated network. NBC finished second, airing a recap special of The Voice. Marry Me declined 13% and About a Boy was down one-tenth to a series low. CBS came in third with a lineup of reruns. ABC finished fourth, airing special Marvel: 75 Years and Selfie, which fell a tenth. In the 10 p.m. hour election coverage, NBC outperformed CBS and ABC in the 18-49 demo, while CBS led in total viewers. The CW aired reruns.
For more, click HERE
CABLE RATINGS
'Monday Night Football' Holds On To Top Spot
ESPN had the top cable program of the night with Monday Night Football drawing a 4.3 rating with adults 18-49; 12.4 million viewers tuned in to see the Indianapolis Colts vs. New York Giants matchup. SportsCenter followed the game, holding on to 2.8 million viewers from its lead-in for a 1.3 in the demo. VH1's Love & Hip Hop: Hollywood also pulled a 1.3, to tie with SportsCenter as Monday's No. 2 original cable show, and 2.4 million viewers. K. Michelle: My Life premiered after Hip Hop with a 1.1 rating and 2.2 million viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, November 4
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 2.3 | 9.5 | | FOX | MASTERCHEF JUNIOR | 1.8 | 5.0 | | CBS | NCIS: NEW ORLEANS (R) | 1.4 | 10.0 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.3 | 3.3 | | ABC | SELFIE (8)
SELFIE (8:30) | 1.0
0.9 | 3.9
3.4 | | CW | THE FLASH (R) | 0.6 | 1.9 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS (R) | 1.5 | 11.7 | | FOX | NEW GIRL (9)
THE MINDY PROJECT (9:30) | 1.6
1.3
| 3.4
2.9
| | NBC | MARRY ME (9)
ABOUT A BOY (9:30)
| 1.3
1.1
| 5.0
4.1 | | ABC | MARVEL: 75 YEARS | 1.2 | 3.8 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.2 | 2.9 | | CW | SUPERNATURAL (R) | 0.5 | 1.3 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NBC NEWS SPECIAL | 1.0 | 4.3 | | CBS | CBS NEWS: ELECTION NIGHT COVERAGE | 0.8 | 5.4 | | ABC | 2014: YOUR VOICE, YOUR VOTE | 0.8 | 3.5 | | UNIVISION | LA MALQUERIDA
| 0.7 | 1.7 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Snooki & JWoww' Are Back and Settling Down
This Jersey Shore spinoff featuring cast members Nicole "Snooki" Polizzi and Jennifer "JWoww" Farley returns for its fourth and final season on MTV (10 p.m.), during which Snooki plans to marry, and JWoww, and her fiancé will welcome their new baby. The upshot: The partying days of the girls are over and that might bring a new type of viewing fan into the fold. Last season, the series averaged about 1.2 million viewers and a 0.5 18-49 rating—a far cry from the glory days of Jersey Shore.
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| • 'American Horror Story' Scaring Up Viewers
The fourth edition of the FX anthology series (10 p.m.), titled American Horror Story: Freak Show, is more popular than ever, averaging 4.9 million viewers and a 2.5 18-49 rating—higher than last season's average—following a premiere episode four weeks ago that drew 6.1 million viewers and a 3.1 in the demo. The upshot: The network has a winner with this format which features many of the same cast members returning each season in different roles. It is dominating Tuesday nights on cable in both viewers and the demo.
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| • TV Land Comedies Return For Laughs
Hot in Cleveland returns for its sixth season (10 p.m.) and will lead into the fourth season of sitcom The Exes, which focuses on three bachelors living together in an apartment building owned by their divorce lawyer. The upshot: These are two of TV Land's most popular original scripted comedies. Hot in Cleveland averaged about 1.5 million viewers in season 5, while The Exes averaged about 1.4 million viewers. Hot in Cleveland skews just a bit older, having averaged a 0.3 in the 18-49 demo last year, with more viewers 25-54. The Exes averaged a 0.7 18-49 demo rating in season 4.
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