| Today's Top Stories | | #1 | Cheil Buys Stake In British Agency Network Iris Worldwide
| | | No details were made available other than South Korea-based Cheil says the initial investment is "significant" and that it "will potentially rise to 100% of the business over the next five years," Ad Age reports. Iris clients include Samsung, Reckitt Benckiser, Shell, Adidas, Domino's and Diageo. As part of the deal, Meredith Corp. is relinquishing the minority stake in Iris it acquired in 2011.
Why This Matters: Cheil was once the in-house Samsung agency before being spun off, and it's looking to become a major worldwide agency player. In the U.S., it owns creative agency McKinney and digital agency The Barbarian Group.
Two Takes: Ad Age | MediaPost
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| | #2 | Ruffles Reaps Benefits Of Move To 100% Digital Advertising
| | | The PepsiCo potato chip brand went from spending nearly two-thirds of its ad budget on TV in 2013 with only 29% on digital, to nearly 100% digital in 2014 and over the past 52 weeks its U.S. sales are up 8.9%, Digiday reports. Part of its digital campaign includes three video series and 15- and 30-second spots, and animated videos created in conjunction with Adult Swim. "Absolutely we were nervous," Dana Lawrence, senior director of marketing at the Frito-Lay division says. "Anytime you make a significant change, you're always nervous about the impact."
Why This Matters: Frito-Lay wanted to make one of its brands entirely digital and chose Ruffles because of its significant millennial male consumer base. Then it began its campaign targeting them via social media and smartphones.
A Take: Digiday
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| | #3 | Weight Watchers' Campaign Ditches Celebrities
| | | TV ads by the weight-loss brand will take a different approach than in past when Jessica Simpson was featured. Competitors Jenny Craig and Nutrisystem have used Kirstie Alley and Marie Osmond, respectively. Instead Weight Watchers spots feature regular folks and will begin airing during Sunday's midseason finale of The Walking Dead.
Why This Matters: The new campaign is the first by Wieden & Kennedy and is meant to be more relatable to the average person seeking to lose weight. The ads in movie theaters are specifically targeting consumers who are making bad food choices, such as movie popcorn. Jay Jacobs, who lost 181 pounds on NBC's The Biggest Loser tells The New York Times he thinks this campaign will cause a stir in the category.
A Take: NYT
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#4 Polar Bears Overshadowed By Santa In Coke Holiday Campaign (Ad Age)
#5 Sony Pulls World Cup Sponsorship (WSJ)
#6 Barilla Names 360i First U.S. Digital Agency Of Record (Ad Age)
#7 Bill Cosby Falls From #3 To #2615 On List Of Most-Trusted Celebrities (WSJ)
#8 Old Navy Ends Deal With Amy Poehler As Spokesperson (Ad Age)
#9 OneRoof Energy Taps Red Door Interactive As Agency Of Record (MediaPost)
#10 Bud Now Says Clydesdales Will Appear in Super Bowl Commercials (Ad Age)
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Percentage increase in spending by U.S. consumers on gift cards during the holidays this season, according projections by Nielsen. Consumers are predicted to spend 10% more both on tech products and toys, 9% more on apparel and 6% more on video games.
– Reported by eMarketer
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| | MBPT Spotlight | Most Ad-Supported Cable Networks Struggled With First-Month's Primetime C3 18-49 Ratings
By John Consoli
ESPN led all cable networks in the first month of the new primetime television season, surpassing last season's leader at the same point, TBS, in 18-49 C3 ratings, based on Nielsen data.
The first month of the season, running from Sept. 22 through Oct. 19, ESPN has averaged a 1.09 C3 rating in the demo, up 6% from last season's 1.03, while TBS has averaged a 0.78, down 26% from its 1.05 last season.
"It was bound to happen eventually," says Billie Gold, VP, director of TV programming research at Carat. "Ratings for TBS' ubiquitous reruns of The Big Bang Theory are down almost 20% vs. last year. That, combined with fewer postseason baseball games led TBS to drop from the No. 1 ratings position they were in during the first month last year."
AMC, third after the first month last season in 18-49 C3 ratings with a 0.65, fell to sixth this year with a 0.48, a decline of 26%. As Gold puts it, "Although AMC is getting record ratings for The Walking Dead, its other hit from last year, Breaking Bad is gone, and the network's movies are getting lower ratings than last year."
Rounding out the Top 10 among the cable networks in 18-49 C3 ratings for the first month of the primetime season are FX (0.56), down 2%; Adult Swim (0.53, down 12%); USA (0.53, down 7%); AMC (0.48, down 26%); ABC Family (0.38, up 9%); Comedy Central (0.35, down 15%); Discovery (0.33, up 10%); and Food Network (0.30, down 3%), Syfy, 0.30 (down 12%) and FS1 (0.30, up 200%).
Which networks dropped out of the first-month top 10 this time around? And what were the reasons for some of the spikes or drops among other top nets?
For more, click HERE
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| | Fates & Fortunes | • ALLIE KLINE was promoted to chief marketing officer of AOL, succeeding Erica Nardini who will be leaving at the end of the year. Kline was most recently CMO of AOL Platforms, which deals with marketing the company's programmatic platforms. She will continue in that role while assuming the oversight of marketing for the entire AOL operation, including its global marketing strategy. Kline has been with AOL since 2013. Prior to that she was CMO of big data company 33Across.
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| | What They're Watching | BROADCAST RATINGS
'State of Affairs' Slides in Second Week
NBC was the night's top-rated network. NBC's State of Affairs slipped 23% from its premiere last week, shedding 37% from its lead-in, The Voice, which was the highest-rated show of the night (down 13% from last Monday). Last week, State of Affairs lost 26% of its lead-in. NBC's programming was preempted in Baltimore and New Orleans for the NFL's Ravens-Saints game. CBS stations carried the Jet-Bills game—which was rescheduled and moved to Detroit because of snow in Buffalo—in New York and Buffalo. Broadcasters and their local affiliates also cut into programming for coverage of the grand-jury decision in the Ferguson shooting case. ABC finished second. Part 1 of the Dancing With the Stars season finale was up one-tenth of a point from last week and Castle was up 11% from last week. CBS finished third, airing a rerun of The Big Bang Theory at 8:30 p.m.—up 33% from what the final episode of the recently canceled The Millers earned in the time slot last week. Freshman drama Scorpion followed at 9 p.m. and was up 20% from last week. NCIS: Los Angeles was even. Comedy 2 Broke Girls led off the night, up a tenth. Fox was fourth. Gotham was even with last week and Sleepy Hollow was down 13%. The CW rounded out the night as The Originals was down one-tenth from last week and Jane the Virgin was even.
For more, click HERE
CABLE RATINGS
AMC Leads Sunday Night
AMC's The Walking Dead was Sunday's top cable show, pulling a 7.0 rating with adults 18-49, down three-tenths from last week, and 13.3 million viewers. Post-show Talking Dead took second place with a 2.1 in the demo and 4.2 million viewers. Bravo's The Real Housewives of Atlanta rounded out the top three, drawing a 1.5 rating and 3.1 million viewers. Watch What Happens Live, which followed Real Housewives kept 1.9 million viewers from its lead-in for a 0.8 in the demo.
For more, click HERE
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| Overnight Ratings: Monday, November 24
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 2.7 | 10.4 | | ABC | DANCING WITH THE STARS | 2.3 | 14.5 | | FOX | GOTHAM | 2.3 | 6.0 | | CBS | 2 BROKE GIRLS (8)
THE BIG BANG THEORY (R) (9:30) | 2.2
2.0
| 8.5
7.8
| | UNIVISION | MI CORAZÓN ES TUYO
| 1.3 | 3.2 | | CW | THE ORIGINALS | 0.6 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 2.8 | 10.0 | | ABC | DANCING WITH THE STARS | 2.6 | 15.1 | | CBS | SCORPION | 2.4 | 10.4 | | FOX | SLEEPY HOLLOW | 1.4 | 4.2 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.3 | 3.3 | | CW | JANE THE VIRGIN | 0.4 | 1.0 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | CASTLE | 2.0 | 10.9 | | CBS | NCIS: LOS ANGELES | 1.7 | 9.2 | | NBC | STATE OF AFFAIRS | 1.7 | 6.3 | | UNIVISION | LA MALQUERIDA
| 0.8 | 2.1 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Finalists Have a (Disco) Ball On 'Dancing With The Stars'
With Tommy Chong out, three contestants remain and the winner will be announced during a two-hour special (9 p.m.), preceded by an hour-long recap of the show's 19th season. Still remaining are Pretty Little Liars' Janel Parrish, Duck Dynasty's Sadie Robertson and frontrunner Alfonso Ribeiro, who will each perform one more time before the judges announce the winner. Performing live will be Meghan Trainor, Nick Jonas, Jennifer Hudson and Gorgon City. The upshot: DWTS is averaging 12.5 million viewers this season but it drew 14.3 million last Monday and 14.8 million this Monday night, along with a 2.4 18-49 rating. The series finale could draw over 15 million.
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| • Lifetime Hopes 'Sisterhood' Becomes a Habit With Viewers
The Sisterhood: Becoming Nuns (10 p.m.) follows five young women who are considering taking their vows. For the first time ever, cameras were granted access into three convents where the women live and work together alongside nuns during the period when they decide if they want to formally continue on their path. The upshot: Lifetime continues to offer different types of programming and movies targeting an assortment of women in various demographic categories. The network ordered six episodes of this unscripted series, but if it gets viewership, expect more on the horizon.
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| • Taking a Break From Watching People Watching People
Bravo's The People's Couch goes on hiatus after the eighth episode of its second season (10 p.m.). It stars an array of unusual characters that watch TV as the camera captures their reactions and discussions. The upshot: The concept is different, and even Bravo series are not spared critiquing by the TV watchers. The voyeuristic show has its fans, and even one of the biggest among them, supermodel Chrissy Tiegen, says she would someday like to join the cast.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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