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November 13, 2014          Affinia Manhattan, 371 7th Avenue, New York, NY

Part of SESSION SPOTLIGHT Big Data There is so much data being collected from so many sources, but determining what is the most valuable is the focus of this panel. Set-top box data and other behavior is a prime target, agencies say. Programmers' perspective on rights as well as programming strategies for VOD and marketing will be discussed. The panel will also look at balancing privacy issues with opportunity to monetize information, a big challenge for operators with access to their set-top box data. To this point, MSOs use it mostly for subscriber marketing rather than targeted advertising. Panelist Include: Tara Maitra, SVP/GM Content and Media Sales, TiVo Chris Pizzurro, Product Sales & Marketing, Canoe Ventures Eric Schmitt, EVP, Communications, TV and Media, Allant Mike Welch, President, AT&T AdWorks Click to see Full Agenda REGISTER Discounts available for groups of 10 or more. Contact Chardia Christophe at 212.378.0443 or cchristophe@nbmedia.com. For speaking opportunities, contact Jennifer Ware, 917.281.4718 or jware@nbmedia.com. SAVE 25% WITH CODE AASAVE25 Keynote Speakers Michael Bologna President Modi Media John Muszynski Chief Investment Officer Spark Shelby Saville EVP/Managing Director Spark

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