Digital TV consumption is exploding, driven by increased use of mobile devices, gaming consoles, and over-the-top (OTT) content. In our new Digital Video Benchmark report, the trend shows that for the first time ever, watching movie content via online TV is more popular than watching sports content. Broadcast and cable networks saw an increase of 81% YoY while sports networks saw a more modest increase of 31% YoY.
Come talk to us at NYC Television Week to hear more research results and learn how Adobe Primetime is delivering on the promise of exceptional multiplatform experiences.
Get a personal consultation on how Adobe Primetime can help you deliver, protect, analyze and monetize digital TV on every IP-connected screen.
Adobe at Broadcasting & Cable's NYC Television Week
NBC Sports makes all the right plays. Learn how NBC Sports used Adobe Primetime for advanced video publishing, advertising, and analytics to engage audiences everywhere with rich content delivered across devices through NBC Sports Live Extra. Download the PDF or watch the video.
Adobe, the Adobe logo, and Primetime are are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.