| Today's Top Stories | | #1 | Facebook Creates Video Series Showing How Brands Are Successfully Using It
| | | The social network is premiering a weekly video interview series produced by its in-house agency to tout how marketers can create successful campaigns, Ad Age reports. The series, called "Pub in Pub," will feature interviews with marketing and agency execs talking about the ads they've run on Facebook and its photo-sharing service Instagram. Initially, six five-minute episodes will run in the Facebook for Business section, but if well-received the campaign will be extended.
Why This Matters: Facebook continues to get more serious about building its ad revenues. To make sure marketers see these videos, the social site will use its occupation-based targeting feature to autoplay the ads to users who work in advertising.
A Take: Ad Age
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| | #2 | Lowe's To Begin Black Friday Promotion With Series Of Vines
| | | The home improvement retailer plans to use Twitter's Vine, the six-second video clip service, to promote its sales and deals for the big shopping day after Thanksgiving, The New York Times reports. Beginning Monday a series of 12 Black Friday Vines will be released, one a day, advertising special pricing on merchandise such as DeWalt Tools, Dyson vaccuums, home safes and artificial Christmas trees. The vines were created by Lowe's creative agency BBDO New York.
Why This Matters: The role of social media for the Christmas shopping season continues to grow and John Osborn, president and CEO of BBDO New York says there is a "simplicity and directness to Vine that helps us cut through the clutter."
A Take: NYT
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| | #3 | Embarrassing Situation For Chevy Exec During World Series MVP Presentation
| | | The postgame award presentation by Chevy marketing exec Rikk Wilde got lots of unexpected social media publicity as he struggled to read a short promotion about the Chevrolet Colorado pickup truck before presenting the keys to MVP award winner Madison Bumgarner of the San Francisco Giants. His short speech included 7 "uhs" and 4 "ums" and a mention about how the truck has lots of "technology and stuff." Comparisons on Twitter were made to Toronto Mayor Rob Ford and late comedian Chris Farley, whom Wilde resembles.
Why This Matters: Chevy was hit with two body blows. This great opportunity to reach millions with a key message was muffed by the exec, and the truck Chevy presented to the MVP has had its deliveries halted because of safety problems.
Three Takes: Ad Age | AOL | Washington Post
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#4 FTC Sues Gerber Over Formula Ads (B&C)
#5 Infiniti Exec Explains Agency Choice (Adweek)
#6 All-Christmas Music One Of Radio's Most Profitable Ad Formats (NYT)
#7 Sofia Coppola Directing Wieden + Kennedy's Holiday Ads For The Gap (Ad Age)
#8 Lysol Buys Ad Atop Google Search Page For Ebola (Adweek)
#9 Kraft Rejects 75%-85% Of Digital Ad Impressions Due To Fraud Concerns (Ad Age)
#10 MDC Partners Delivers 8.2% Third Quarter Organic Growth (MediaPost)
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Percentage of U.S. agency planners who say they include digital place-based media in their executed media plans, according to a poll by the Digital Place Based Advertising Association.
– Reported by eMarketer
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| | MBPT Spotlight | Agency Study Finds Millennials' 'Most-Beloved' Brands Include Target But Not Facebook
By John Consoli
The "most-beloved" brands among millennials, ages 14-35, according to a study by independent digital advertising agency Moosylvania, are Nike, Apple, Samsung, Sony and Walmart.
The Maplewood, Mo.-based agency, whose clients include Bacardi USA, Enterprise, PayPal, Sapporo and Nature's Variety, among others, does an annual study that ranks the top 50 millennial brands. The study, based on panel results from 1,500 millennials, not only ranks the brands but also offers reasons why they are the most popular.
Newcomers on the Top 50 list this year include Pizza Hut (No. 21), Chevrolet (23), Ralph Lauren (30), Honda (31), Oreo (33), Sprint (42), Chanel (43) and Wendy's (47). And while many media reports were predicting gloom and doom for Target, following last holiday season's data security breach, the retail chain rose from 27 last year to 6 in this year's survey of millennials. Another interesting result—Facebook was among 11 brands that lost favor with the demo, dropping out of the Top 50 list, along with PlayStation and Old Navy.
Norty Cohen, Moosylvania founder and CEO, says the millennial generation "is looking for brands that help them become something more than their regular selves. Provide a high-quality product or service that helps them look cool and millennials will return the favor with their recommendations and purchasing power."
Which brands gained the most ground in popularity from last year to this? And which ones made the top 50 on the list?
For more, click HERE
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| | Fates & Fortunes | • STEPHANO KIM was named senior VP, ad operations and chief data strategists for Turner Broadcasting System's ad sales division. He will be based in New York and report to Lenny Daniels, president of Turner Sports. Kim for the past decade has advised various venture capital and private equity funds and has built and scaled e-commerce marketplaces, digital marketing and ad technology platforms, consumer databases and cross-channel CRM platforms. He has also served as a managing member of Springhouse Capital, a private seed-stage angel fun that has made investments in assorted early-stage companies.
• DEBBIE REICHIG has joined 21 Century Fox's Twentieth Television in a newly created position of senior VP of media sales research and insights. She will oversee the media sales research department and assist in ad sales strategies for both Twentieth Television and Debmar-Mercury syndicated programming. She reports to Michael Teicher, executive VP, media sales, Twentieth Television. Reichig was most recently chief revenue officer at PrecisionDemand.
• NANCY TELLEM and JORDAN LEVIN are both out from their executive roles at Xbox Entertainment Studios. Tellum had served as president and Levin as executive VP. Tellem, former president of CBS Network Television Entertainment Group, joined Xbox parent Microsoft in 2012. Levin, former CEO of the WB Network and president of Alloy Digital, joined the company in Feb. 2014.
• LISA UTZSCHNEIDER is leaving her post as VP of global advertising sales at Amazon. Utzschneider will be succeeded by SETH DALLAIRE, currently VP of North American advertising sales. The news comes according to an Ad Age report. Utzschneider has been with Amazon for six years and an early report by Re/code said she could be joining Yahoo to fill its vacant chief operating officer post.
• JAKE PHILLIPS has joined Horizon Media as senior VP, managing director, where he will oversee the media agency's financial services clients. He was most recently U.S. group account director and global business director at Omnicom Media Group. Prior to that he was senior media planning manager at Kraft Foods, and earlier was VP, group media director at PHD and an account director at MPG.
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| | What They're Watching | BROADCAST RATINGS
World Series Ends on High Note for Fox
A dramatic World Series finale yielded a big ratings payoff for Fox Wednesday night. The San Francisco Giants' 3-2 win over the Kansas City Royals in game 7 drew a 15.2 metered-market rating. Fox expects, when updated ratings come in later Thursday, for the game to have attracted the network's largest audience since the NFC playoffs in January. The uptick comes at the end of a series that had drawn relatively lackluster ratings. ABC's Modern Family was the highest-rated entertainment show of the night, even with its number from last week. Black-ish followed, up 13%. Nashville gained one-tenth. The Middle led off the night down 14% and The Goldbergs declined 9%. ABC was the night's No. 2 broadcaster behind Fox. CBS finished third as Survivor was even with last week, Criminal Minds declined 8% and Stalker was down 12%. NBC came in fourth. The Mysteries of Laura was down 8% and was followed by reruns. The CW's Arrow and The 100 both grew one-tenth of a point from last week.
For more, click HERE
CABLE RATINGS
'Sons of Anarchy' Continues to Top Tuesday
Sons of Anarchy on FX was Tuesday's top cable show, drawing a 2.0 rating with adults 18-49, down from last week's 2.3, and 4 million viewers. TLC's 19 Kids and Counting had more viewers, with an audience of 4.4 million, but rated lower in the demo at 1.5. TNT's basketball doubleheader followed. At 10:30 p.m., the Houston Rockets vs. L.A. Lakers matchup pulled a 1.3 rating and 2.4 million viewers. The Dallas Mavericks vs. San Antonio Spurs game at 8 p.m. had a 1.0 in the demo and 2.3 million viewers.
For more, click HERE |
| Overnight Ratings: Wednesday, October 29
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | THE WORLD SERIES | 5.5 | 20.5 | | CBS | SURVIVOR | 2.2 | 9.0 | | ABC | THE MIDDLE (8)
THE GOLDBERGS (8:30) | 1.8
2.1 | 6.9
6.8 | | NBC | THE MYSTERIES OF LAURA | 1.2 | 7.5 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.1 | 3.0 | | CW | THE ORIGINALS | 1.0 | 2.8 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | THE WORLD SERIES | 5.5 | 19.9 | | ABC | MODERN FAMILY (9)
BLACK-ISH (9:30) | 3.4
2.7 | 9.7
7.7 | | CBS | CRIMINAL MINDS | 2.3 | 10.3 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.2 | 3.1 | | NBC | LAW & ORDER: SVU (R) | 0.9 | 4.6 | | CW | THE 100 | 0.6 | 1.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | STALKER | 1.5 | 7.3 | | ABC | NASHVILLE | 1.5 | 5.6 | | NBC | CHICAGO P.D. (R) | 0.8 | 4.0 | | UNIVISION | LA MALQUERIDA
| 0.8 | 2.0 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • CBS Shifts From Gridiron To Regular Grid
With its NFL Thursday Night Football run completed, CBS returns The Big Bang Theory to Thursday at 8 p.m., and premieres the second season of sitcom Mom (8:30 p.m.), the 12th and final season of sitcom Two and a Half Men (9 p.m.), adds freshman comedy The McCarthys (9:30) and returns crime drama Elementary for its third season (10 p.m.). The McCarthys follows a tight-knit outspoken Boston Irish family headed by the politically incorrect dad, and including a gay son that dad has to warm up to. The upshot: Big Bang is the most-watched comedy on television, averaging 16.4 million viewers and a 4.8 18-49 demo rating, so it will kick-start the comedy block well. Elementary averaged 8.2 million viewers and a 1.6 demo rating last season but faces strong competition from ABC's How To Get Away With Murder.
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| • 'Project Runway: All-Stars' Is Back
This spinoff of the long-running Lifetime fashion designer competition series premieres its fourth season (9 p.m.) and brings together 14 contestants who appeared during seasons 4 through 12. Celebrity judges this season will include Laverne Cox, Debra Messing, Mira Sorvino, Nicole Scherzinger and Snooki and JWoww. The upshot: Project Runway just ended its 13th season averaging 2.6 million and a 0.7 demo rating over its final seven episodes. Project Runway: All-Stars last season averaged about 1.7 million viewers and a 0.6 18-49 demo rating. The new All Stars should garner similar numbers this season.
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| • NFL Network Gets Exclusive Game Coverage
After airing simulcast coverage of Thursday Night Football with CBS for seven weeks, NFL Network begins solo coverage of the Thursday night games with its own announcing crew (8 p.m.) as the 3-4 New Orleans Saints meet the 3-4-1 Carolina Panthers in an NFC South matchup. The upshot: The NFL decided to simulcast games on CBS to boost Thursday night football ratings. Last year, NFL Network Thursday night games averaged 8.1 million viewers, so the league would have to be disappointed not to top that tonight.
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