| Today's Top Stories | | #1 | Saatchi & Saatchi, Team One To Open Dallas Office For Toyota, Lexus
| | | The Publicis Groupe agency and its unit dedicated to servicing the two automakers will open the new office following Toyota's announcement in the spring that it was moving its U.S. sales and marketing headquarters to Plano, Tex., from Torrance Calif., Ad Age reports. Currently Toyota and its luxury brand Lexus are handled out of the Saatchi and Team One offices in the Los Angeles area.
Why This Matters: Agencies need to do whatever they can to keep their major accounts, and Toyota is the ninth-largest U.S. advertiser and the third-largest auto advertiser in the U.S. Saatchi has worked with Toyota for decades but recently the automaker tapped Droga5 to handle some creative duties.
A Take: Ad Age
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| | #2 | Digital Agency Exec Preaches Patience On Real-Time Marketing
| | | Joe McCaffrey, planning director and head of social media at IPG's Huge says the need to be first with a real-time message in order to "win the moment" is fabricated thinking that many marketers exacerbate. He adds, in the rush to be first, mistakes get made and this can hurt a brand more than help. He says brands need to think before they speak on social media.
Why This Matters: Huge and its executive staff know the digital and social media landscape. The agency says it has 37 Fortune 500 companies as clients and the annual revenue of the online businesses it helped create is $16 billion.
A Take: eMarketer
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| | #3 | Cable TV Upfront Take Declines For First Time In Four Years
| | | New figures released by the Cabletelevision Advertising Bureau, based on data supplied by cable networks, finds this year's cable upfront spending declined by 6% to $9.6 billion, following a four-year growth period.
Why This Matters: CAB president and CEO Sean Cunningham tried to put a positive spin on the numbers, saying several big spending advertisers held back some upfront ad dollars and would be reallocating that money in the scatter market as the season progresses. But there's also the possibility some of those dollars will move from cable to digital.
Three Takes: B&C | Ad Age | WSJ
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#4 Tiffany Picks GroupM's MEC As New Media Agency (Ad Age)
#5 Microsoft Building Third-Party Publisher Ad Network (Mediapost)
#6 Madison Ave. Helps Brands Promote Connected Home Gadgets For Holidays (NYT)
#7 After Dealer Complaints, Edmunds.com Pulls 'Haggling' Theme Ads (Ad Age)
#8 Newspaper Ad Revenue Fell $40B In A Decade (The Atlantic)
#9 AutoNation Sponsors New Bowl Game That Funds Breast Cancer Research (Ad Age)
#10 Six CEOs With More Twitter Followers Than Their Companies (Adweek)
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Percentage of U.S. millennial Internet users (18-34) who share content via Facebook, according to a study by Share This. That compares to 10% who share via Twitter, 10% who share via Pinterest, 8% who share via email, 7% who share via reddit and 2% who share via Tumblr.
– Reported by eMarketer
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| | MBPT Spotlight | Buffalo Wild Wings Aims To Keep Fans In Play
By Barry Janoff, executive editor, NYSportsJouralism.com
With a new college football bowl naming rights deal in place, an alliance with the NCAA soon to enter its third season and fan-customer interactive platforms such as GameBreak in play, Buffalo Wild Wings is in a great position to support and enhance its motto, "Wings. Beer. Sports."
The Minneapolis-based casual serve restaurant recently unveiled a multiyear deal as title sponsor of the Buffalo Wild Wings Citrus Bowl (previously the Capital One Bowl), beginning with the game on Jan. 1, 2015 to be played in the new Orlando Citrus Bowl Stadium (and airing on ABC). The restaurant had previously been title sponsor of the Buffalo Wild Wings Bowl in Sun Devil Stadium (Tempe, Ariz.) featuring teams from the SEC and Big Ten.
As part of its alliance with Florida Citrus Sports, Buffalo Wild Wings—affectionately known as B-Dubs—gets national exposure through TV, radio, social and digital media, in-stadium signage and presence throughout the schedule of Buffalo Wild Wings Citrus Bowl-related events.
In 2013, Buffalo Wild Wings, which has more than 1,040 locations in the U.S., Canada and Mexico, entered into a partnership with the NCAA to become the "official hangout of March Madness" via a deal that runs through 2016. That includes marketing, media and activation rights related to all 89 NCAA championships, in particular the Div. I basketball Men's Final Four and college football's National Championship, "historically top drivers to Buffalo Wild Wings restaurants," according to the company.
How does VP of Marketing Bob Ruhland describe the strategy, branding and message of Buffalo Wild Wings? And what activations does the restaurant have tied in with its growing sports presence?
For more, click HERE
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| | Fates & Fortunes | • OMID FARHANG was named chief creative officer at Momentum Worldwide, succeeding Jon Hamm, who was named chief creative officer of Geometry Global. Farhang was most recently chief creative officer at Narrative, the Russell Simmons-owned entertainment marketing company. Prior to that he was creative executive at Creative Artists Agency, and before that was VP, group creative director at Crispin Porter + Bogusky.
• NADINE McHUGH was named senior VP of omni-media for L'Oreal USA. This comes according to a report in Ad Age. She was most recently VP, global integrated media communications at Colgate-Palmolive. She succeeds Vikki Schwartzman, who held the title of senior VP of investments for L'Oreal USA. Schwartzman was named special adviser to Frederick Roze, president of L'Oreal Americas. McHugh was previously a managing partner at media agency Mindshare and prior to that was director of Team Unilever U.S. at Mindshare.
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| | What They're Watching | BROADCAST RATINGS
'Scandal,' 'Murder,' 'Greys' Up for ABC
It's never easy to top football but ABC is running a strong second on Thursday nights, powered by its trio of dramas. They all posted gains against the last of CBS' NFL Thursday-night matchups for the year. Scandal (up one-tenth from last week) and How to Get Away With Murder (up 7%) tied as the night's top entertainment programs. Grey's Anatomy kicked off the night for ABC up one-tenth from last week. For CBS, Thursday Night Football's Denver Broncos victory over the San Diego Chargers, 35-21, drew the best metered-market rating for the broadcast since Sept. 11. NBC, Fox and The CW were all outperformed by Spanish-language Univision. NBC's The Biggest Loser was down one-tenth of a point from last week. Bad Judge was down 17% and A to Z was down one-tenth. Parenthood was also down one-tenth. Fox's Gracepoint was even with last week, but one-tenth lower than the rerun of Bones that preceded it. The CW's The Vampire Diaries was down one-tenth from last week and Reign was up one-tenth.
For more, click HERE
CABLE RATINGS
'American Horror Story' Gets Its Ratings 'Freak' On
FX's American Horror Story: Freak Show began its Halloween-themed two-parter on Wednesday as the night's top cable program. It pulled a 2.2 rating with adults 18-49, down one-tenth from last week, and 4.4 million viewers. The repeat episode following had a 0.8 in the demo and 1.6 million viewers. Comedy Central's Key & Peele drew a 0.7 rating and 1.2 million viewers. South Park, which is Key & Peele's lead-in, had a 0.7 in the demo and an audience of 1 million.
For more, click HERE
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| Overnight Ratings: Thursday, October 23
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NFL FOOTBALL | 4.0 | 14.0 | | ABC | GREY'S ANATOMY | 2.5 | 8.6 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.4 | 3.7 | | NBC | BIGGEST LOSER | 1.2 | 4.7 | | FOX | BONES (R) | 0.9 | 4.3 | | CW | THE VAMPIRE DIARIES | 0.8 | 1.6 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NFL FOOTBALL | 5.0 | 16.1 | | ABC | SCANDAL | 3.0 | 10.0 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.4 | 3.2 | | NBC | BAD JUDGE (9)
A TO Z (9:30) | 1.0
0.9 | 4.3
3.2 | | FOX | GRACEPOINT | 0.8 | 3.5 | | CW | REIGN | 0.5 | 1.3 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NFL FOOTBALL | 4.6 | 13.8 | | ABC | HOW TO GET AWAY WITH MURDER | 3.0 | 9.9 | | NBC | PARENTHOOD | 1.2 | 4.1 | | UNIVISION | LA MALQUERIDA
| 0.7 | 2.0 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • Sci Fi Night Returns On NBC
Grimm returns to NBC on Friday at 9 p.m. to begin its fourth season. It will lead into a new sci-fi series Constantine, based on the DC Comics series Hellblazer, which follows demon hunter and master of the occult John Constantine. Grimm averaged 5.4 million viewers and a 1.4 18-49 rating last season, decent numbers for low-viewing Friday night. The upshot: Grimm was NBC's fifth-most-watch drama series last season and its audience should flow perfectly into Constantine which has similar sensibilities. The caveat, however, is that NBC led another sci-fi series, Dracula, out of Grimm without success last season.
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| • World Series Resumes On Fox In San Francisco
World Series game 3 between the San Francisco Giants and Kansas City Royals moves west on Friday night on Fox (pre-game 7:30 p.m., first pitch 8:07 p.m.) with the series tied 1-1. Game 4 airs on Saturday night and Game 5 on Sunday night. The Giants won Game 1 on Tuesday 7-1 and the telecast drew 12.2 million viewers, down 15% from the 14.4 million who watched the first game on Fox last year. The Royals won Game 2 on Wednesday 7-2 and the telecast drew 12.9 million viewers, down about 4% from the 13.4 million who saw game 2 last year. The upshot: With smaller-market Kansas City in the series, the national audience draw is going to be less than it would be for major-market teams, despite lots of eyeballs in KC.
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| • ABC Getting Lots Of Laughs On Fridays
Freshman comedy Cristela (8:30 p.m.) is averaging 6.3 million viewers and a 1.3 18-49 demo rating after two episodes leading out of fourth-season sitcom Last Man Standing, which is averaging an even better 6.7 million viewers and 1.3 18-49 demo rating since paired with the new freshman series. Last Man Standing is outperforming its last season viewership so far, when it averaged 5.9 million and a 1.2 demo rating. The upshot: Last Man Standing has a solid female audience and a significant number of them are sticking around for Cristela and its female star Cristela Alonzo.
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