Hispanic Television Summit Pre-Show Update

Top Stories - October 1, 2013 Operators' Hispanic Strategies The 2014 World Cup was not only the year's biggest television event for soccer-crazed U.S. Hispanics. It was also a high point for U.S. multichannel operators, with a number of them heavily promoting their offerings during the first half of the year and reporting hefty subscriber gains among Latinos in June and July, which are traditionally slow months. Herewith, a look at the top five providers' game plans for targeting Hispanics. Read More » Dish Leaders Steadily Carve Out Niche The DBS provider has long provided significant bandwidth for Hispanic offerings, a strategy that continues to give it an edge among Latinos. Read More » Keeping Hispanic Fans At Midfield Fuels MLS Growth With a new TV deal and commissioner Don Garber locked in for the long term, the domestic soccer circuit, which has been broadcasting matches in Spanish since its 1996 kickoff, looks to its next phase. Read More » Monica Gadsby: An Expert View On Hispanic Media Ask anybody in the U.S. Hispanic media and advertising industry to name five executives with the most knowledge, power and experience in the multibillion dollar space, and one name will invariably pop up: Monica Gadsby. The Brazil-born CEO of Starcom MediaVest Group's U.S. Multicultural and Latin America divisions, is a solid professional who speaks many languages fluently, including the language of media, marketing and advertising targeting the more than 50 million Hispanics living in the U.S., whether they are Spanish- language dominant, bilingual or fully acculturated and English-language preferred. Read More » MCN Multicultural Perspectives -- Telemundo and MSNBC's José Diaz-Balart Telemundo and MSNBC news anchor José Diaz-Balart talks about the value of news programming to Hispanic viewers in a new MCN Multicultural Perspectives segment. Read More » Sports, Millennials, Social Responsibility On Tap At Hispanic Television Summit Some 500 industry executives are expected to convene at New York's Marriott Marquis on Oct. 2 for the 12th annual Hispanic Television Summit. Read More »

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