| Today's Top Stories | | #1 | Horizon Awarded $150 Million Turner Broadcasting Media Account
| | | The independent agency will handle buying for all Turner networks, including CNN, TNT, TBS, Cartoon Network and Turner Sports, among others. Turner confirmed that incumbent MediaVest, which handled the account since 2010, was not invited to defend, according to a MediaPost report. Dennis Camlek, senior VP, Turner Media Group, and an agency veteran who worked at both Horizon and PHD, was involved in the decision to select Horizon.
Why This Matters: This is the second major piece of business that has shifted from Starcom MediaVest Group to Horizon this year, following Burger King's $250 million account. In this instance, Horizon has experience with TV accounts, currently handling A&E and History and previously handling NBC broadcast and cable.
A Take: MediaPost | Adweek
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| | #2 | iPhone 6 Should Have A Major Impact On Mobile Ads
| | | Not only will the screen of the new Apple iPhone model be larger, but the viewing will also be much more vivid and that will be a boon to marketers who want to deliver mobile video content messages. Gian LaVecchia, a managing partner at media agency MEC, tells Adweek consumers are gravitating to larger screens but banner ads are outdated: "We're seeing programming delivered through mobile feeds. And there's going to be a new richness to the canvas."
Why This Matters: According to comScore, iPhone users make up more than 40% of U.S. smartphone users, meaning the changes will impact lots of consumers.
A Take: Adweek
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| | #3 | Is Female Empowerment In Advertising Here To Stay?
| | | Feminism is back in advertising but now it's called "girl power," Ad Age reports. Marketers have woken up to the fact that women will decry sexist, tasteless and phony advertising on social networks such as Twitter, Facebook and Tumblr. The shift to giving women more equal billing in campaigns has also been driven by millennials. Among those cashing in: Under Armour, Verizon, Pantene, Always and Dove.
Why This Matters: Marketers do need to be careful that their messages don't backfire. A recent YouGov poll found that 26% of consumers still consider calling someone a feminist to be an insult. And the more marketers who jump on the female empowerment bandwagon, the more chance someone will make it read like pandering to women.
A Take: Ad Age
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#4 Nielsen Says Brands Are Missing Out By Targeting Narrowly Online (MediaPost)
#5 Jack Daniel's Pours Bar Tales in Digital Campaign (Ad Age)
#6 Hyundai Returns To NCAA Football With Big Multiplatform Campaign (MediaPost)
#7 Twitter Exec Talks Brand Strategy (Digiday)
#8 Online Recommendations Sway Upper Income Millennial Mom Baby Gear Buys (Adweek)
#9 Apple Updates Mobile App Ad-Serving Guidelines (MediaPost)
#10 Four Branding Challenges For The NFL (Digiday)
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Percentage of moms in households with more than $100,000 income, who bought or placed strollers on their registries after reading online reviews from other parents, according to a survey by BabyCenter. That compares to 31% of moms from households with less than $50,000 income.
– Reported by MediaPost
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| | MBPT Spotlight | Q3 Pickup in Ad Sales No Sure Thing—Lower ratings and quiet scatter marketplace put pressure on revenue
By Jon Lafayette
After a sluggish second quarter, TV execs are counting on ad revenue to pick up in the second half, but early indications are that it might be tough to deliver on that optimistic outlook.
How tough was the second quarter? Analyst Michael Nathanson of MoffettNathanson Research estimates ad revenue growth was a paltry 0.2% (see chart)—the lowest since the start of the recession.
Despite the grim numbers, earnings calls were garnished with expectations that a rebound was at hand. "You've heard recently about the challenges during Q2 in the advertising marketplace, which we saw as well. But we are now seeing pacing improve significantly here in Q3, both nationally and locally, and Q4 will be even better than Q3," CBS Corp. CEO Les Moonves said in typically buoyant fashion.
But Nathanson notes ratings numbers were rough in July. Looking at the C3 measurement that media buys are based on, Nathanson says broadcast viewership was down 4% in July—topped by a 12% drop at Fox. The picture was even worse for cable, where primetime ratings were down 7% and total-day viewership was down 8%, with only AMC Networks' collection of channels bucking the negative trend.
What are media buyers saying about the scatter market for ads in the third quarter? And how have ad spend forecasts been affected by the numbers?
For more, click HERE (sub required)
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| | Fates & Fortunes | • MICHAEL GOLDBERG was named CEO of Zimmerman. He was most recently a partner and chief marketing officer at Deutsch New York. Prior to that he was a senior partner and global chief marketing officer at Porter Novelli and earlier was chief marketing officer at Zimmerman. He also was CEO of Harris Drury Cohen.
• FRED RYAN was named publisher and CEO of The Washington Post, succeeding Katharine Weymouth, who held the post since 2008. Weymouth is the granddaughter of Katharine Graham and daughter of Donald Graham, both of whom headed the newspaper previously. Donald Graham was chairman and CEO when the family sold the newspaper to Jeff Bezos in August 2013. Ryan is former president and CEO of Politico, who also spent 15 years as president and COO of Politico parent Allbritton Communications.
• PIERS MORGAN has officially left CNN, he confirmed in a Twitter post. Morgan's nightly show Piers Morgan Live ended in March. He said he was offered a two-year deal by CNN head Jeff Zucker to host a series of specials for the news network but declined the offer.
• MARY DONOGHUE was promoted to executive VP, global strategy and original content at ESPN. She will continue to report to John Skipper, ESPN president. Donoghue was most recently senior VP, global strategy, business affairs and business development at ESPN. She also manages Exit 31, which include ESPN Films, and websites FiveThirtyEight and The Grantland Basketball Show. |
| | What They're Watching | BROADCAST RATINGS
'MasterChef,' 'American Ninja Warrior' Lead Labor Day
Fox's MasterChef and NBC's American Ninja Warrior tied as Monday night's top broadcast shows. MasterChef was down one tenth from last week, and American Ninja Warrior was down one tenth from its last original Aug. 18. Fox and NBC tied as the evening's top broadcasters. Fox's Hotel Hell was down 19% from last week. NBC's Running Wild With Bear Grylls was down 18% from Aug. 18. ABC's Bachelor in Paradise was down one tenth from last week. The season finale of Mistresses was down one tenth from last week as well. CBS' fall programming preview drew a 0.8. America's Next Top Model on The CW was even with last week.
For more, click HERE
CABLE RATINGS
College Football Scores On Thursday Night
College Football on ESPN was cable's top original program Thursday night. The matchup between Boise State and Mississippi pulled a 1.0 rating with adults 18-49 and 2.4 million viewers. Lifetime's Project Runway had a 0.8 rating in the demo and a viewership of 2.2 million. Black Jesus on Adult Swim drew a 0.7 rating and 1.4 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, September 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | MASTERCHEF | 1.9 | 5.4 | | ABC | BACHELOR IN PARADISE | 1.2 | 4.7 | | CBS | BIG BANG THEORY (R) (8)
CBS FALL PREVIEW (8:30) | 1.2
0.8 | 6.0
4.7 | | NBC | RUNNING WILD WITH BEAR GRYLLS | 0.9 | 3.9 | | CW | WHOSE LINE IS IT ANYWAY (R) (8)
WHOSE LINE IS IT ANYWAY (R) (8:30) | 0.4
0.4
| 1.4
1.5
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 1.8 | 5.5 | | FOX | HOTEL HELL | 1.3 | 3.9 | | ABC | BACHELOR IN PARADISE | 1.2 | 4.6 | | CBS | MIKE & MOLLY (R) (9)
TWO AND A HALF MEN (R) (9:30) | 0.8
0.7
| 4.7
4.3
| | CW | AMERICA'S NEXT TOP MODEL | 0.4 | 1.3 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 2.0 | 6.0 | | CBS | UNDER THE DOME | 1.2 | 6.3 | | ABC | MISTRESSES | 0.8 | 3.5 | * Due to the holiday, Univision did not release its overnight ratings by presstime. | | TOMORROW'S BIG RATINGS STORIES TODAY | • Unfreezing the Story of a Disney Hit on ABC
The network will air a one-hour special titled The Story of Frozen: Making a Disney Animated Classic, a look at how the Academy Award winning movie originated and evolved. The special will include announcements about the next Frozen movie, a preview of Frozen characters who will appear on an episode of ABC drama Once Upon a Time this season and offer a sneak peak at the upcoming Disney animated movie Big Hero 6. The upshot: Disney-owned ABC is airing a promotional hour for its parent company; airing it at 8 should guarantee a sizable audience of kids and their parents.
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| • Lots of History Viewers Continue 'Counting Cars'
The fourth season of reality series Counting Cars on History is pulling in 2 million viewers for each of its back-to-back half-hour episodes on Tuesday nights at 9 and 9:30. The series is also averaging a 0.8 18-49 demo rating since its July 15 return. Counting Cars revolves around a Las Vegas-based auto repair business that is into buying and reselling classic cars. The upshot: Counting Cars is down slightly in viewers this season compared to its season 3 average of 2.4 million, but with the same 0.8 in the demo. It remains one of History's most popular series, and also one cable's most watched Tuesday night shows.
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| • Krazy Kardashian Sighting On 'Royal Pains'
The season 6 finale of the USA drama series Royal Pains airs tonight at 9 p.m. with Khloe Kardashian and her sister Kourtney's longtime partner Scott Disick making a cameo, although they won't be central—at all—to the action in the final episode. The upshot: Royal Pains is still one of the most watched series on USA, but it has seen a major drop-off. Last summer it averaged about 3.6 million viewers and a 0.8 18-49 demo rating, but this summer it has fallen to 2 million and a 0.5. To make matters worse, it's hardly outperforming its syndicated lead-in: Repeats of Law & Order: SVU are averaging about 1.6 million viewers and the same 0.5 in the demo. That can't be good for first-run Royal Pains.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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