| Today's Top Stories | | #1 | Pinterest Will Allow Brands To Target Users From Database Information
| | | The social platform's targeting option would be similar to Facebook's Custom Audience tool, according to an Ad Age report. Pinterest will also offer a conversion tracking tool where an advertiser can drop a pixel on its site that will be able to track the actions people take such as what products they browse and purchase. Users can also turn off the ad-targeting feature.
Why This Matters: Facebook has been ahead of the game, offering those features since 2012. Pinterest, which just began offering brands advertising options a few months ago, is looking to become competitive quickly in mobile ad marketing.
A Take: Ad Age
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| | #2 | NFL Names Former Pepsi Exec As New CMO
| | | The National Football League, under fire from women's advocacy groups for the way it has handled the Ray Rice domestic violence situation along with several others, has named Dawn Hudson its new chief marketing officer. Hudson was most recently vice-chairman at strategic consulting firm The Parthenon Group, but prior to that spent 11 years at Pepsi, including the post of CEO of Pepsi North America. She has also worked at several ad agencies.
Why This Matters: Hudson faces a major challenge of restoring the league's reputation among advertisers, including its sponsoring partners, but her background indicates she is qualified to do it. While at Pepsi, she worked with numerous sports properties, including the NFL, and has also served as a Ladies Professional Golf Association board member.
Three Takes: WSJ | Ad Age | Adweek
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| | #3 | Chrysler Offers Consumers Virtual Factory Tour
| | | The online tour was put together by the automaker's agency Wieden+Kennedy and Google, using Google Maps technology. It allows consumers to get an up-close look at the assembly process for the new 2015 Chrysler 200 model. A social campaign on Facebook, Twitter and Instagram promotes the tour.
Why This Matters: Olivier Francois, Chrysler chief marketing officer says, "We are pioneering a new way for consumers to research a vehicle." Al Gardner, Chrysler president and CEO, adds, "We believe showing where and how the all-new 2015 Chrysler 200 is made will make a lasting impression" on potential car buyers.
Two Takes: TKTK | Detroit News
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#4 Simulmedia Teams With Nielsen On Small Cable Network Ratings Service (B&C)
#5 Facebook Unveils Ad Platform With Extended Targeting Capabilities (WSJ)
#6 Pitch Named Bonefish Grill's Creative Agency (Ad Age)
#7 MDC Trading Desk Varick Heads Toward Total Campaign Viewability (MediaPost)
#8 McCann Worldgroup Opens Creative Unit In Buenos Aires (Ad Age)
#9 Media Execs Start Digital TV Consultancy (B&C)
#10 Taylor Swift Back In New Diet Coke TV Campaign (Ad Age)
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|  | • 88
Percentage of U.S. lesbian and bisexual female Internet users who say they use Facebook for personal communications, according to a study by Community Marketing Inc. Meanwhile 79% of gay and bisexual male Internet users communicate via Facebook.
– Reported by eMarketer
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| | MBPT Spotlight | Spanish-Language Broadcast Primetime Viewing Slipped A Bit This Summer
By John Consoli
What a difference a year makes. Last summer, viewership at the two top Hispanic broadcast networks, Univision and Telemundo, was on fire. Univision won the broadcast network July sweeps in multiple demos, including the advertiser-desired 18-49 demo by 21% over second place Fox. And Telemundo produced its best ratings numbers for July and August in the network's history.
This summer, despite once again finishing first among all the broadcast networks in the 18-49 demo in the July sweeps, Univision won by the tiniest of margins with a 1.15 rating, compared to a 1.13 for NBC.
Both Univision and Telemundo are also down in viewership for the entire summer. Univision is averaging 2.9 million viewers compared to 3.3 million last summer, down about 10%, according to Nielsen data. Telemundo is averaging 1.4 million viewers compared to 1.5 million, a decline of about 7% from last summer. In the 18-49 demo this summer, Univision has a rating of 1.14 vs. a 1.29 last summer, a decline of about 15%, while Telemundo is flat in the demo with a 0.6 for both summers.
The English-language broadcast networks were also all down in viewership this summer, so the declines shown by the Hispanic networks are not a particular indictment. In fact, Univision should celebrate winning the July sweeps in the 18-49 demo for a second consecutive year over the English-language networks as an accomplishment.
While their live-plus-same-day ratings are down this summer, both Univision and Telemundo, like their English-language broadcast counterparts, could be feeling the effects of more delayed viewing.
How may have World Cup viewing affected the numbers for the Hispanic networks? And which type of programming, surprisingly, had a nice jump over last summer's numbers?
For more, click HERE
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| | Fates & Fortunes | • JONAH BLOOM and MATT POWELL were promoted to copresidents of the New York office of Kirshenbaum Bond Senecal + Partners. Bloom was most recently chief strategy officer, while Powell was chief information officer. They succeed Ed Brojerdi who was promoted to CEO of the office in August, and they will both report to him. Bloom is a former editor of Ad Age who joined the agency in 2011 as executive director-content strategy. He is also cofounder of the KBS Content Labs. Powell joined the agency in 2008 as director-new business and helped start the KBS creative technology unit Spies & Assassins.
• LISA SHERMAN was named president and CEO of the Ad Council. She was most recently VP and general manager of Viacom Networks' Logo TV, a post she left last fall. She will succeed Peggy Conlon on November 3. Conlon is stepping down after 15 years in the post. Prior to joining Viacom to launch Logo TV, the ad-supported lesbian, gay, bisexual and transgender-targeted channel, Sherman was with Hill, Holliday. She also cofounded marketing company The Women's Sports Network, and has worked at Verizon.
• PHILLIP ANGELASTRO was named chief financial officer at Omnicom Group, succeeding Randy Weisenburger who is leaving the company after 16 years in the position. Angelastro was previously senior VP of finance and controller of Omnicom Group. He joined Omnicom in 1997 and was appointed controller in 1999 and then senior VP of finance in 2002. Prior to Omnicom, Angelastro was a partner at Coopers & Lybrand. |
| | What They're Watching | BROADCAST RATINGS
'Gotham' Opens Strong Against 'Big Bang's Monday Return
The 2014-15 TV season officially kicked off Monday night as every network but The CW debuted a slew of new and returning fare. Fox's Batman prequel Gotham got off to a strong start airing in the highly competitive 8 p.m. hour. Gotham's rating was up 39% from what Bones debuted in that same slot last fall and nearly matched what drama Sleepy Hollow drew for its premiere on the same night last fall. Airing out of Gotham, the aforementioned Sleepy Hollow returned for its sophomore season, down 17% from its finale last year and well below its series debut (the show gets a heavy DVR lift, however). Overall, Fox finished third for the night. With the return of The Voice and The Blacklist, NBC led the night. The Voice, which debuted new coaches Pharrell and Gwen Stefani, returned down 20% from last fall cycle's debut and the lowest of any of its fall premieres. The Blacklist came back nearly matching what it drew for its series debut and up 31% vs. last May's finale. CBS' rookie Scorpion got off to a strong start, buoyed by the temporary return of The Big Bang Theory to its old night. The top sitcom was down two tenths vs. last year's debut on a Thursday, but up 43% vs. what How I Met Your Mother drew in that slot last year. The second episode at 8:30 p.m. was up a tenth from the previous one. At 9 p.m., Scorpion opened up 22% over last year's 9 p.m. hour that featured comedies Mom and 2 Broke Girls. The season finale of Under the Dome was up two tenths from last week. CBS took second in the demo but nipped NBC for the total viewer crown. ABC previewed its own new drama Forever, which was well below what the time slot's usual occupant Castle drew last year. Forever moves to its regular night on Tuesday. Leading into Forever, Dancing With the Stars dipped 17% as the network took fourth. The CW rounded out the evening with a new episode of America's Next Top Model.
For more, click HERE
CABLE RATINGS
'The Strain' Tops Sunday Night
FX's The Strain continues to be Sunday's No. 1 show. This week it drew a 1.1 rating with adults 18-49, up one tenth from last week, and 2.3 million viewers. Discovery's Naked and Afraid also had 2.3 million viewers, but was lower in the demo with a 0.9 rating. HBO's Boardwalk Empire also pulled a 0.9 but had a viewership of 2.1 million.
For more, click HERE
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| Overnight Ratings: Monday, September 22
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | THE BIG BANG THEORY (8)
THE BIG BANG THEORY (8:30) | 5.3
5.4
| 17.7
18.0
| | NBC | THE VOICE | 3.5 | 11.8 | | FOX | GOTHAM | 3.2 | 8.0 | | ABC | DANCING WITH THE STARS | 1.8 | 11.5 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.4 | 3.6 | | CW | WHOSE LINE IS IT ANYWAY (R) (8)
WHOSE LINE IS IT ANYWAY (R) (8:30) | 0.3
0.3
| 0.9
1.1
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 4.3 | 13.7 | | CBS | SCORPION | 3.3 | 14.0 | | ABC | DANCING WITH THE STARS | 2.2 | 12.4 | | FOX | SLEEPY HOLLOW | 2.0 | 5.5 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.2 | 3.1 | | CW | AMERICA'S NEXT TOP MODEL | 0.4 | 1.2 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | BLACKLIST | 3.4 | 12.4 | | CBS | UNDER THE DOME | 1.8 | 7.6 | | ABC | FOREVER | 1.5 | 8.3 | | UNIVISION | LA MALQUERIDA
| 0.8 | 2.1 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'NCIS New Orleans'-Style Comes To CBS
CBS' latest spinoff to its highly successful NCIS franchise (9 p.m.) follows a team of special agents that investigates cases affecting military personnel, this time in the Big Easy. Special agent Dwayne Pride (Scott Bakula) leads this squad. The upshot: CBS is leading NCIS: New Orleans out of the original NCIS at 8, giving it a plum push. Last season, NCIS was the most-watched drama on television, averaging 16.9 million viewers, along with a solid 2.5 18-49 demo rating, so NCIS: New Orleans should have a good night.
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| • 'Agents of S.H.I.E.L.D.' Back In New Time Period
This ABC drama series, based on the Marvel comics and movies, is back for a second season, but moving from 8 p.m. to 9 p.m. The series premiered with a solid 12.1 million viewers and a 4.7 18-49 demo rating last, but that proved to be its high point as the series continually bled viewers throughout the season. It finished with an average audience of 6 million and a 2.0 18-49 demo rating. The upshot: The series' demo number is still solid in this current fragmented primetime TV environment. But lots of kids and teens tuned out of this series because it had no superheroes. The studio and network might be smart to intersperse a few in the story lines this season.
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| • 'Chicago Fire' Hoping To Continue Viewer Spark
NBC drama Chicago Fire returns for season 3 (10 p.m.) with a head of steam. In its first season, Chicago Fire averaged 5.9 million viewers and a 1.7 demo rating, but last year it perked up to average 7.1 million and a 1.9 demo rating. The series draws male viewers but also lots of female viewers because part of the story line takes place outside of work and revolves around personal relationships that add a soap element. The upshot: It is rare in these days of audience fragmentation for a series to increase viewership from one season to the next. NBC looks to keep the home fires burning.
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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