| Today's Top Stories | | #1 | 'Financial Times' To Charge Digital Advertisers For Time Rather Than Clicks
| | | In October, the London-based newspaper will roll out digital ad rates based on cost-per-hour rates, Ad Age reports. "We're definitely challenging the status quo," says Jon Slade of Financial Times. "No one has come up with a new currency in digital advertising in a while." Tony Haile, CEO of digital analytics company Charbeat, adds, "You've only got 24 hours a day per person. Anyone who captures more of it can charge more."
Why This Matters: With the massive amount of content platforms available online, many brands and agencies are seeking environments where ads get more viewer attention. And, says president of digital at media agency MEC North America Shenan Reed, "It'll be more like TV, with metrics that advertisers understand and can relate to."
A Take: Ad Age
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| | #2 | Marriott Launches Global In-House Creative/Content Marketing Studio
| | | The new division of the world's largest international hotel chain, which has a portfolio of 18 travel-related brands, includes a content development department; a production unit; and a distribution and real-time marketing group, Adweek reports. David Beebe, formerly with Disney-ABC Television, is leading the new initiative. Beebe says the goal is to create engaging content that gets people passionate about travel and drives business to its hotels. Marriott will continue working with outside agencies and production companies as needed.
Why This Matters: Several major brands have in-house agencies but Marriott is looking to become a major player in travel-related content in all formats and on all platforms. It will launch additional travel channels on YouTube and also produce content it hopes will air on traditional TV.
A Take: Adweek | Variety
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| | #3 | Starbucks Launching Global Brand Campaign
| | | Called "Meet Me at Starbucks," the campaign will not focus on the products sold at its stores but will chronicle at day in the life of the chain through a mini-documentary, shot in 59 different stores in 28 countries, Ad Age reports. To produce the campaign, the chain used 39 local filmmakers, 10 local photographers and a director, with everything coordinated by its creative agency 72andSunny. The video spots will initiate online and could also be run as linear TV commercials.
Why This Matters: The campaign is trying to make the point that Starbucks is not only about coffee, but each store, in this growing world of digital interaction, is a meeting place for folks to gather and see each other face-to-face.
A Take: Ad Age
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#4 Programmatic To Reach $21 Billion In 2014 Global Ad Spend: Magna (B&C)
#5 Interactive Advertising Bureau Granting Full Membership To Tech Companies (Ad Age)
#6 Readly Names Horizon Its Media Agency (MediaPost)
#7 How Tribune Publishing Evolves Programmatic Approach (Digiday)
#8 Publicis, AOL Ad Partnership To Include Programmatic Video, LinearTV (MediaPost)
#9 Kraft Campaign Funds Hockey Rink Upgrades (Adweek)
#10 LG, JCDecaux Unveil World's Largest Billboard (MediaPost)
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Percentage of U.S. mobile device users who are likely to respond to retail store ads that contain information about discounts and sales, according to a study by Ninth Decimal.
– Reported by eMarketer
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| | MBPT Spotlight | Mobile Ratings Won't Be a Hit in New TV Season—Embedding meter in apps and changing business models are expected to slow adoption
By Jon Lafayette
It's a new TV season for Nielsen, which, like the networks for which it keeps score, is trying to maintain pace with the changing ways consumers are viewing programming.
This season, Nielsen will be able to incorporate mobile viewing on smartphones and tablets into its TV ratings. Media companies, who have seen delayed viewing and consumption via new digital devices increase the erosion of their ratings, have been pushing to have viewing beyond the TV set counted so that it can be monetized.
In the beginning at least, any uptick in ratings thanks to mobile viewing measurement is likely to be small, network executives caution. And ironically, that's partly because the networks don't seem to be in any rush to add their mobile viewers to what's currently included in audience totals.
Cheryl Idell, executive VP of client solutions at Nielsen, says mobile measurement was something clients were asking for, but she adds that "there shouldn't be an expectation that all of a sudden the ratings look very different, because different content creators and [multichannel video programming distributors] are in a different place in this space," she says.
How does Nielsen measure mobile viewing? And what are some of the sticking points Nielsen believes are delaying adoption?
For more, click HERE (sub required)
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| | What They're Watching | BROADCAST RATINGS
'Simpsons,' 'Family Guy,' 'Once' Return Strong
Fox's returning animated comedies premiered up vs. last season and ABC premiered three returning dramas to mixed results Sunday night. On Fox, The Simpsons was up 34% from last season's premiere. Making its Sunday night debut, live-action Brooklyn Nine-Nine opened its season, matching its series premiere from last year. Family Guy kicked off its season with a crossover with The Simpsons, earning its best season-premiere rating since 2010. ABC's Once Upon a Time premiered to its highest rating since Nov. 4, 2012 and up 31% from its premiere last season. Resurrection returned down 39% from its series premiere last March. Revenge premiered down 39% from last season's debut. The New Orleans Saints-Dallas Cowboys matchup on NBC's Sunday Night Football made NBC the night's top network. CBS' CSI premiered to a series low, down 30% from last season's premiere. Newsmagazine 60 Minutes was down sharply from last week, when it received a big lead-in from football overruns. The second episode of drama Madam Secretary was down 30% from last week's premiere. The Good Wife was down one tenth from last week's premiere.
For more, click HERE
CABLE RATINGS
'Thursday Night Football' Scores a Touchdown
NFL Network's Thursday Night Football telecast was the top cable show of that night. The game pulled a 1.3 rating with adults 18-49 and 2.9 million viewers. Adult Swim's Black Jesus had a 0.8 rating in the demo and 1.5 million viewers. The Pawn Stars hour on History followed with both episodes pulling a 0.7 rating. The 9 p.m. episode had a viewership of 2.4 million while the 9:30 p.m. showing had 2.5 million.
For more, click HERE
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| Overnight Ratings: Sunday, September 28
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | FOOTBALL OVERRUN | 7.1 | 19.9 | | NBC | FOOTBALL NIGHT IN AMERICA | 2.4 | 7.1 | | ABC | ONCE UPON A TIME: STORYBROOKE HAS FROZEN OVER | 1.5 | 5.1 | | CBS | 60 MINUTES | 1.1 | 9.2 | | UNIVISION | AQUÍ Y AHORA
| 0.4 | 1.5 |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | FOOTBALL NIGHT IN AMERICA (8)
NFL FOOTBALL (8:30) | 5.7
8.0 | 16.1
21.4 | | ABC | ONCE UPON A TIME | 3.4 | 9.3 | | FOX | THE SIMPSONS (8)
BROOKLYN NINE-NINE (8:30) | 3.9
2.6
| 8.5
5.4
| | CBS | MADAM SECRETARY | 1.4 | 12.7 | | UNIVISION | VA POR TI
| 0.8 | 2.2 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 7.8 | 20.8 | | FOX | FAMILY GUY | 4.5 | 8.4 | | ABC | RESURRECTION | 2.2 | 7.6 | | CBS | THE GOOD WIFE | 1.3 | 11.2 | | UNIVISION | VA POR TI
| 1.0 | 2.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 7.2 | 18.1 | | CBS | CSI | 1.4 | 9.7 | | ABC | REVENGE | 1.4 | 5.2 | | UNIVISION | SAL Y PIMIENTA
| 0.8 | 2.2 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • CBS Keeps Doubling the 'Big Bang' Pleasure
CBS' back-to-back first-run episodes of The Big Bang Theory from 8-9 p.m. worked so well last week to draw an audience for freshman drama Scorpion that the net will continue the trend for three more Mondays. The 8 p.m. Big Bang episode will be new; the 8:30 will be a repeat from seasons' past. Meanwhile, the second season of sitcom Mom, which was supposed to premiere at 8:30 p.m. will now debut Thursday Oct. 30 when Big Bang moves there following the completion of Thursday Night Football. The upshot: The network believes Scorpion has a chance to become a hit for the network and even leading a repeat of Big Bang into it for the next several weeks will more than likely give it a bigger lead-in than Mom would have.
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| • 'NCIS: Los Angeles' Tries New Night
The second-most-watched broadcast primetime drama behind the original NCIS is moving from Tuesday at 9 p.m. to Monday at 10 p.m. for season 6. Last season NCIS: Los Angeles led out of NCIS and averaged 13.7 million viewers and a 2.2 18-49 demo rating. This season, CBS scheduled new second spinoff NCIS: New Orleans out of the original NCIS. The upshot: NCIS: Los Angeles may not have original NCIS (an average 16.9 million viewers last season) to lead out of, but it does have new CBS drama Scorpion as its lead-in this season. Last week Scorpion premiered with 13.8 million viewers and a 3.2 18-49 demo rating—not too shabby either. This season, NCIS: Los Angeles competes with NBC's hit The Blacklist and ABC's veteran Castle.
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| • 'Castle' Cliffhanger Opens Season Seven
When last we left the ABC drama (10 p.m.), Rick Castle's car was engulfed in flames. Season seven picks things up and uncovers the mystery. The upshot: Castle held its own last season in this same time period against NBC freshman hit The Blacklist, with Castle averaging 9.3 million viewers, although it only scored a 1.8 in the 18-49 demo. Now it must contend with both The Blacklist and the CBS veteran hit NCIS: Los Angeles in what will be one of the most competitive time periods in broadcast primetime.
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