Since Q2'14, LCD TV panels have been in tight supply due to increases in purchasing by some leading LCD TV brands. As shown in Digital Search's Monthly Large-Area LCD Pricing Report, prices for mainstream sizes (32", 40", 42", 48"/49" and even 50", 55") have been increasing. In Q3'14, there were reports that leading TV brands Samsung and LG Electronics increased their 2014 annual business plan to 48M and 34M units, respectively, which has helped the LCD TV panel especially open cell shortage to continue. Chinese TV makers also are gearing up for the Q4'14 and 2015 holidays, and are increasing their panel forecasts.