| Today's Top Stories | | #1 | Samsung Agency R/GA Creating Separate Shop For Apple's Beats
| | | The New York-based agency is planning to open a Los Angeles "conflict shop" designed to create a firewall between its clients Beats and Samsung, following the acquisition of Beats by Apple, Ad Age reports. R/GA confirmed its new unit but declined to disclose details. R/GA won Samsung's North America digital marketing account last year and that ultimately led Microsoft to move its business out of R/GA and into Publicis' Razorfish.
Why This Matters: It's not unusual for agencies that get multiple clients in the same categories to set up dedicated units for clients when conflicts arise. While Samsung and Beats coexisted at R/GA, the agency does not want to risk losing Beats now that Apple owns it.
A Take: Ad Age
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| | #2 | Some Brands Market Longevity To Win Consumers' Hearts
| | | Proximo Spirits is reviving a brand of British gin Boodles that was popular in the 1970s and '80s, while American Pop Corn Company is promoting the 100th anniversary of its Jolly Time Popcorn. Jockey underwear's new campaign features historic figures such as Babe Ruth and George Patton. Kikkoman soy sauce has labeled it bottles with the slogan: "Over 300 years of excellence."
Why This Matters: What is inspiring the trend, The New York Times reports, is the belief that shoppers—watching carefully what they spend in an uncertain economy—are seeking authenticity in brands because a product's longevity suggests it has value and is thus worth buying.
A Take: NYT
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| | #3 | Facebook Can Now Target Ads By Users' Cell Phone Signal Strength
| | | The feature may be less important in the U.S. and Europe than in India, South America and Africa where lots of users come to Facebook via mobile and may not be able to access all ad messages due to weak signals. Advertisers will be able to reach via 2G connections and send light-bandwidth text ads, limiting data-heavy ads and video to stronger 4G connections.
Why This Matters: Facebook needs to find a way for marketers to better reach its users in more undeveloped countries. Facebook's user base in those countries is growing four times faster than in developed countries, Ad Age reports. The social network currently gets 72% of ad revenue from the U.S., Canada and Europe, but that represents only 38% of its monthly users.
A Take: Ad Age | WSJ
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#4 Starcom Awarded $20M Guitar Center Media Buying, Planning Account (Adweek)
#5 Are Pro Athletes Playing For Their Teams Or The Brands They Endorse? (USA Today)
#6 World Health Organization Wants Tougher E-Cig Marketing Regulations (Ad Age)
#7 How The NFL Is Marketing Itself To Kids (WSJ)
#8 What Brands Should Know About Back-To-School Shopping Habits (Adweek)
#9 Amazon's Next Challenge: Get Twitch On Marketers' Radar (WSJ)
#10 Intel Launches Creative Agency Review (Ad Age)
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Percentage of U.S. college student social network users ages 18-24 that post disappearing photos daily on Snapchat, according to a poll by Sumpto. Sending photos daily via Twitter was listed by 46% of respondents, 11% post on Facebook and 10% post on Instagram.
– Reported by eMarketer
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| | MBPT Spotlight | Networks 80%-85% Sold Out Of NFL Inventory—Slightly Less Than Last Season
By John Consoli
With the 2014 NFL season ready to kick off next Thursday on NBC, the TV rights holders are enjoying another solid ad sales season, having each sold between 80%-85% of their entire season and playoff inventory, excluding the Super Bowl.
NBC has the Super Bowl this year but unlike Fox—which last year at this time was very vocal about having just 10 units left to sell in the big game—the network has been mum about its Super Bowl sellout level.
Seth Winter, executive VP, sales and marketing for NBC Sports Group, would only say, "We are very pleased with our Super Bowl ad sales so far. We have sold a lot of units and are selling those units both individually and as part of [NFL season] packages."
The consensus among the sales executives at NBC, Fox and ESPN is that the addition of eight new games awarded to CBS by the NFL this season—seven to air on Thursday nights that will be simulcast with NFL Network, and the eighth on a Saturday exclusive to CBS—has not impacted their ad pricing or sellout levels, but it did delay the start of the NFL ad sales upfront a bit. That's because the other networks waited to see how CBS was going to price its Thursday night NFL inventory, what its ratings guarantees would be and whether the ad community would be willing to pay the CBS asking price.
Why have the rights holders sold a bit less volume so far this year compared to last? And what are the new and returning sponsors for NFL coverage as of now?
For more, click HERE
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| | Fates & Fortunes | • COLIN BARLOW was promoted to chief operating officer of GroupM Global. He was previously GroupM Global's chief financial officer, starting in 2007. In his new role, he will lead financial oversight, acquisitions, corporate partnerships and operational efficiencies of tools, systems and processes. He will also contribute to the oversight of trading operations. Barlow has also served as CFO of GroupM Europe, Middle East and Africa. Prior to joining GroupM, Barlow held positions at Razorfish and Arthur Andersen. Stuart Diamond, most recently GroupM North America CFO, succeeds Barlow as GroupM Global CFO.
• JEAN ROSSI is leaving her position as executive VP of sales at Fox Broadcasting, and president of Fox One, the cross-company integrated sales and marketing unit. An announcement by Fox said she elected not to renew her expiring contract. Her departure is effective Sept. 1. Rossi has been with Fox for 27 years, first joining the sales department as an account executive and a few months later being promoted to director, eastern sales. She was named VP, national sales in 1990 and in 1994 was promoted to senior VP of sales. In 1996, Rossi was named executive VP of sales and in 2002 was named president of Fox One. Fox has not yet named a replacement.
• JEAN-MICHEL WU will join McCann Worldgroup as chief talent officer, effective Oct. 20. Wu was most recently regional talent director at WPP and was based in Shanghai. Prior to that, he held assorted talent positions at Ogilvy & Mather.
• Back9Network has retained CHRIS LENCHESKI and his Phoenicia Sport & Entertainment company, to oversee TV and digital sales initiatives for the multimedia golf lifestyle network, which will launch nationally Sept. 29 on DirecTV. Lencheski and his team will focus on brand advertising strategy, inventory management, direct response and paid programming, and will also oversee growth of existing digital platforms as the network transitions to broadcast. Lencheski most recently served as president of Comcast-Spectacor subsidiary Front Row Marketing and Front Row Analytics.
• TLC has promoted three executives on its East Coast production and development team. ALON ORSTEIN was promoted to senior VP, production and development; WENDY DOUGLAS was elevated to VP, production; and MARISA LEVY was promoted to VP, development. All three are based in the company's Silver Springs, Md., headquarters.
• SCOTT GRUNTHER was named executive VP-media at Standard Media Index. He was most recently senior VP-media at Ipsos MediaCT. He was also previously senior VP of Nielsen Ad Solutions. |
| | What They're Watching | BROADCAST RATINGS
'America's Got Talent' Tops Tuesday
NBC's America's Got Talent was up one tenth from last Tuesday, finishing as the evening's top broadcast offering. Food Fighters also gained one tenth. NBC was the night's top rated network. ABC came in second. Bachelor in Paradise aired outside its normal Monday time slot while special 20/20: Neighbors From Hell followed at 10 p.m. The CW aired concert special iHeartRadio Album Release Party With Maroon 5. CBS and Fox each aired reruns.
For more, click HERE
CABLE RATINGS
'Love & Hip Hop: Atlanta' Stays Strong
VH1's Love & Hop Hop: Atlanta was Monday night's top cable program. The reality show had a 2.1 rating with adults 18-49 and 4 million total viewers. Also on VH1, T.I. And Tiny: The Family Hustle returned with a 1.2 rating in the demo and 2.5 million viewers. Fast N' Loud on Discovery Channel pulled a 1.3 rating and 2.7 million viewers.
For more, click HERE
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| | Overnight Ratings: Tuesday, August 26 |
| 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | BACHELOR IN PARADISE | 1.4 | 4.9 | | UNIVISION | MI CORAZÓN ES TUYO | 1.2 | 3.2 | | NBC | FOOD FIGHTERS | 1.1 | 4.7 | | CBS | NCIS (R) | 1.0 | 8.9 | | FOX | FAMILY GUY (R) (8)
BROOKLYN NINE-NINE
(R) (8:30) | 0.7
0.5
| 1.6
1.4
| | CW | IHEART RADIO ALBUM RELEASE PARTY | 0.2 | 0.7 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.2 | 9.5 | | ABC | BACHELOR IN PARADISE | 1.3 | 4.7 | | UNIVISION | HASTA EL FIN DEL MUNDO | 1.2 | 3.0 | | CBS | NCIS: LOS ANGELES (R) | 0.9 | 6.7 | | FOX | NEW GIRL (R) (9)
THE MINDY PROJECT
(R) (9:30) | 0.5
0.5
| 1.2
1.4
| | CW | SUPERNATURAL (R) | 0.2 | 0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.0 | 9.4 | | UNIVISION | LA MALQUERIDA | 1.0 | 2.3 | | ABC | 20/20: NEIGHBORS FROM HELL | 0.8 | 3.8 | | CBS | PERSON OF INTEREST (R) | 0.7 | 4.7 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • And Then There Were Four On Fox Dance Show
There are four competitors left in the 11th season of Fox's summer dance series So You Think You Can Dance. Zack Everhart, Jessica Richens, Velerie Rockey and Ricky Ubeda will be paired up with All-Star partners from previous seasons to perform at 8 p.m., with two being eliminated in the semifinal round. Jason Mraz will also perform and Jesse Tyler Ferguson will be a guest judge. The upshot: SYTYCD, normally a steady summer performer for Fox, has tapered a bit this last month. The series is averaging 4 million viewers and a 1.3 18-49 demo rating this summer, but in the last four weeks has drawn just 3.5 million and a 1.0. |
| • Cooking Channel's New Cottage Industry
Compete to Eat joins the Cooking Channel schedule at 10:30 p.m. Chefs Aldo Lanzillotta and Joanne Lusted form teams that compete to create the best three-course meal. The teams only use ingredients they can find in Eastern Canada's cottage country vacation area, where the show is shot. The upshot: The series fits right into Cooking Channel's summer lineup which includes Eat the Street, Bite This with Nadia G and My Grandmother's Ravioli. |
| • 'Teen Mom 2' Still A Top Draw On MTV
MTV's soapy reality series is averaging 2 million viewers and a 1.1 18-49 demo rating since returning on July 16 for part 2 of season five. This season covers yet more legal issues, heightened health problems and broken relationships. The upshot: The controversial show is down a bit from the first half of the season when it averaged 2.2 million and a 1.3 demo rating, but that's likely due to some of its audience vacationing during the summer. Despite its second-half move to Wednesday from Tuesday, Teen Mom 2 is still one of the most-watched original cable series on the night, particularly among the 18-49 demo. |
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