| TOP STORY - August 11, 2014 | A New Generation of Information-seekers By Vern Freedlander, VP of production services, X2O Media Today's generation of anytime, anywhere content consumers have become more comfortable with visual media than traditional text. High-resolution images, viral video clips, and lively graphics are now becoming more effective for leveraging the best practices of story-based communications, leading to a shift in the way content producers convey their information. Catalyzed by decreasing video production costs, dramatic improvements in screen quality, and the emergence of the new attention economy, the time has come for the integrator and end-user community to refocus their messaging strategies toward more immersive visual-based communication channels. This would maximize business objectives, improve staff collaboration, and better serve the needs of content-savvy customers. To further explore this trend, the following article will take a closer look at how the concept of visual channels can enable content providers to communicate more effectively within retail, healthcare, and command-and-control environments. MORE» | | | EVENT | Immersive Sound: From Production to Playback Sept. 6 Immersive sound—Taking Hollywood by storm and rapidly spreading around the world, Dolby's Atmos and Auro Technologies' Auro-3D advanced surround sound formats are impressing audiences with fully enveloping, more natural sound environments for cinema and home theaters. REGISTER» | | | EVENT NEWS | AES Reaches Beyond LA Even as free Exhibits-Plus badges and All-Access badges have become available for the AES Convention's return to Los Angles this fall, the Audio Engineering Society is still working on numerous events and resources offered year round. MORE» | | | BUYER'S GUIDE | Once again, Sound & Video Contractor is bringing you the annual Buyers' Resource Guide for researching products and services, which serves as the AV professional's one-stop guide for the year to come. ENTER YOUR PRODUCT» | | | NEWS | | | ARE YOU NETWORKED? | | | FIND US ONLINE | | | UPCOMING EVENTS | | Almo E4 AV Tour, Aug. 15, Philadelphia » | | AES Conference on Spatial Audio, Aug. 27-29, Helsinki, Finland » | | CEDIA Expo, Sept. 10-13, Denver » | | IBC 2014, Sept. 12-16, Amsterdam, Netherlands » | | Next Video, Oct. 1-3, Pasadena, Calif. » | | Almo E4 AV Tour, Oct. 3, Boston » | | PLASA, Oct. 5-8, London » | | AES, Oct. 9, Los Angeles » | | Almo E4 AV Tour, Oct. 17, Washington, D.C. » | | 156th SMPTE Annual Technical Conference & Exhibition, Oct. 20-23, Los Angeles » | For more events, see our calendar. | | | For Advertising Information, contact: | | |  | |  | |