| Today's Top Stories | | #1 | 4As CEO: Marketers Have To Pay For Top Agency Creative Talent
| | | Entry level salaries for ad agency hires are almost three times lower than other professional service industries, 4As head Nancy Hill points out in a first-person Wall Street Journal article. Hill says partially driving those low salaries are client demands for lower agency fees and longer payment terms. She adds that the 4As' guidance on what is fair compensation is often ignored by marketers.
Why This Matters: Hill says marketers must be willing to pay for it top creative talent. They have to partner with agencies to help them financially attract top candidates in today's competitive job marketplace.
A Take: WSJ
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| | #2 | Benjamin Moore, The Martin Agency Introduce Red Sox-Themed Paint (Ad Age)
| | | A new TV spot airing in the Northeast beginning on Tuesday will tout colors in "The Fenway Collection" such as The Green Monster (color of the famed left field wall in Fenway Park), Boston Red and Boston Blue (seat colors), along with Baseline White and Foul Pole Yellow, Ad Age reports. The campaign will also include some online elements.
Why This Matters: Benjamin Moore has been the official paint of MLB's Boston Red Sox for several years and it challenged The Martin Agency to come up with an idea that made the relationship with the team more meaningful. And the agency took its swings.
A Take: Ad Age
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| | #3 | Meow Mix Wants Consumers To Help Come Up With New Jingle
| | | The iconic original "meow, meow, meow, meow" jingle was written by Shelley Palmer in 1970. Now the cat food brand, partnering with digital agency FCB Chicago, is beginning a campaign titled "It's Meow Time," inviting cat lovers to New York between Aug. 13-16 to meet singer Kellie Pickler and share their own versions of a new jingle, or do so via social media, Digiday reports. Meow Mix will donate 100 meals to the Food Bank For New York City for every jingle; the best one will be used in the campaign.
Why This Matters: The goal is to raise brand awareness and drive affinity, says Carrie Schliemann, Meow Mix's marketing director. There's no better way to do it than to allow consumers to actively participate in helping shape the campaign.
A Take: Digiday
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#4 Agency Exec Offers Digital Strategies To Wean Shoppers Off Discounts (Ad Age)
#5 Moody's Predicts More Soft Spending By National Advertisers (WSJ)
#6 L.A. Tourism Board Taps Mediaocean's MBuy For International Media Buying (MediaPost)
#7 Priceline Plans To Ramp Up Worldwide TV Ad Spending (WSJ)
#8 Pizza Chains Eating Into Frozen Pizza Sales Revenue (Ad Age)
#9 Malaysia Airlines Tries To Rebuild Goodwill Via Social Media (Adweek)
#10 Dentsu Reports 10% Revenue Gain (MediaPost)
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Percentage of U.S. marketers who have used only Facebook in conjunction with a TV ad campaign, according to a survey by Ad Age and RBC. Twitter was used by only 2% of marketers in conjunction with TV ad campaigns.
– Reported by eMarketer
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| | MBPT Spotlight | CivicScience Offers Marketers a Profile Of Snapchat Fans
By John Consoli
Snapchat doesn't sell advertising yet, although it has had some brands experimenting with real-time marketing. But if the quickly disappearing photo-messaging app does begin to sell ads in some form, marketers will want a much longer-lasting view of who those users are.
CivicScience, the online polling and data analysis company, recently published a new report that provides a deep data look at Snapchat users and fans, pointing out that Snapchat itself has little information about its own users other than basic demographic information.
CivicScience has created a profile of Snapchat fans based on more than 18,000 anonymously research respondents, 13 years and older.
What the results show is that 14% of those polled have used Snapchat, with 7% saying they love it and the other 7% saying they are not big fans. Another 4% said while they haven't used it yet, they do plan to try it. However, 35% say they don't plan to try it and 47% said they've never heard of Snapchat.
The latter two stats may be high because Snapchat's median-age user is said to be primarily teens or people in their early 20s, and at this point, sending photos that disappear almost instantly once snapped on to friends is not something most older folks seem to be interested in.
But Snapchat is hot among those younger folks and the company has estimated that approximately 400 million "snaps" are sent daily, a user volume number sure to interest marketers if advertising in some form is eventually sold. And CivicScience's "Insight Report" focuses on those respondents who are fans of Snapchat.
What does a love for Snapchat say about your use of other social media, and what influences your buying behavior? And what are the most loved brands by Snapchat fans?
For more, click HERE
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| | Fates & Fortunes | • CHRISTINE BEEBY and GARY SCHEINER will lead an expanded health and wellness practice at Arnold Worldwide. The expanded practice will be led out of the agency's New York office and be overseen and directed by Arnold New York president Peter Grossman. Beeby joined Arnold in July after 11 years at Ogilvy, where she held executive VP and senior partner roles, working for three divisions of the agency, including Ogilvy & Mather, OgilvyOne and Ogilvy Healthworld. Scheiner has been with Arnold Worldwide in New York since August 2013 and is currently executive VP and executive creative director, and leads Arnold's work for the Sanofi diabetes and cholesterol franchises. He was previously managing partner and chief creative officer at Rosetta.
• DAN MITZ was named VP, director of Deliver practice at Starcom USA. The unit optimizes media plans against paid, owned and earned media, manages negotiations in the marketplace and provides direction for the Allstate and Esurance accounts in the agency's Chicago office. Mitz joins Starcom from Initiative New York, where he oversaw the Hyundai/Kia account in the investment group for the past six years. He was also the lead sports consultant across clients.
• JON HSIA has joined MEC as a managing partner and director of digital investment and activation. He succeeds Joe Kowan who is moving over to the digital investment unit at MEC parent GroupM. Hsia was most recently a senior partner and managing director, digital investment at another GroupM agency, Mindshare, where he oversaw Unilever's North America account. He also served as general manager, digital for Starcom MediaVest Group in China, and also worked at Google, Carat and Mullen.
• AUSTIN BEUTNER was named publisher and chief executive officer at The Los Angeles Times Media Group. He succeeds Eddy Hartenstein who was named non-executive chairman of Tribune Publishing's board of directors. Beutner is cofounder and former president and CEO of investment banking company Evercore Partners.
• CARA KATZ was named ad director of New York magazine. She was most recently director, corporate marketing and sales at American Express Publishing.
• JULIE NOLAN has been promoted to the newly created position of chief people officer at Simulmedia. She was most recently VP, administration & human resources, a post she held since 2009.
• Condé Nast has formed a new joint venture called The Lucky Group, which combines Lucky magazine with e-commerce platform BeachMint. JOSH BERMAN CEO and cofounder of BeachMint is the new CEO of The Lucky Group. EVA CHEN, previously editor-in-chief of Lucky magazine is now chief creative officer of The Lucky Group, while GILLIAN GORMAN ROUND, previously general manager of Lucky magazine is now president of The Lucky Group.
• DREW SCHUTTE was named executive VP and publisher of Details magazine. He was most recently executive VP and chief integration officer for Details' parent company Condé Nast. He also previously served as VP and publisher of Condé Nast magazines The New Yorker and Wired. |
| | What They're Watching | BROADCAST RATINGS
Fox, 'MasterChef' Win Monday Night
Fox's MasterChef was down 10% from last week, finishing as the evening's top rated show. Hotel Hell declined one tenth. Fox led all broadcasters. NBC's Running Wild With Bear Grylls was up 15%. The net also aired a recap of American Ninja Warrior. Bachelor in Paradise on ABC was even with last week's premiere. Mistresses was up one tenth from last week. CBS' Under the Dome tied its series low, down one tenth from last week. Whose Line Is It Anyway? on the CW was up 17% from last week.
For more, click HERE
CABLE RATINGS
'Shark of Darkness' Takes a Bite Out of Sunday Night
Discovery Channel's Shark Week program Shark of Darkness: Wrath of Submarine took HBO's True Blood out of the No. 1 spot the vampire drama has occupied since early July. Shark of Darkness pulled a 1.9 rating with adults 18-49 with 3.8 million Shark Week fans tuning in. True Blood came in second with a 1.8 rating in the demo, up from the previous week, and 3.3 viewers. Air Jaws: Fin of Fury, another Shark Week show, followed with a 1.5 rating and 3.3 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, August 11
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | MASTERCHEF | 1.8 | 5.2 | | NBC | RUNNING WILD WITH BEAR GRYYLS | 1.5 | 4.6 | | ABC | BACHELOR IN PARADISE | 1.4 | 5.1 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.2 | 2.3 | | CBS | 2 BROKE GIRLS (R) (8)
MOM (R) (8:30) | 1.1
1.0 | 4.7
4.5 | | CW | WHOSE LINE IS IT ANYWAY? (8)
WHOSE LINE IS IT ANYWAY? (R) (8:30) | 0.7
0.7
| 1.6
1.6
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | BACHELOR IN PARADISE | 1.5 | 5.0 | | NBC | AMERICAN NINJA WARRIOR | 1.5 | 4.4 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.5 | 4.0 | | FOX | HOTEL HELL | 1.3 | 3.8 | | CBS | MIKE & MOLLY (R) (9)
TWO AND A HALF MEN (R) (9:30) | 1.0
1.0
| 5.1
5.0
| | CW | ARROW (R) | 0.2 | 0.7 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | UNDER THE DOME | 1.5 | 6.9 | | NBC | AMERICAN NINJA WARRIOR | 1.4 | 4.2 | | UNIVISION | QUÉ POBRES TAN RICOS
| 1.2 | 3.1 | | ABC | MISTRESSES | 1.0 | 3.5 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Cement Heads' Set To Launch Out of 'Storage Wars' on A&E
The network will launch a new reality series on Tuesday night at 10 p.m. titled Cement Heads, which follows the Lougheed family concrete construction business led by owners Billy and Danielle. Others in the series include father Sarge, mother Joan and best friend Chubby. Cement Heads will lead out of season five of the popular A&E reality series Storage Wars, which returns with fresh summer episodes at 9 p.m. New to this season is Ivy Calvin and the husband-and-wife team of Rene and Casey Nezhoda. Last summer's season four episodes averaged about 2.5 million viewers. Earlier episodes in season five, which premiered in March, have averaged a similar number. The upshot: Storage Wars is not the 4 million-plus audience juggernaut it once was for A&E, but it still draws a solid enough audience and can be a good launch partner for Cement Heads.
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| • 'Sisterhood' of the Rapping Beats on Oxygen
Sisterhood of Hip Hop premieres on Oxygen Tuesday night at 9. The reality series showcases female emcees Bia, Brianna Perry, Diamond, Nyemiah Superme and Siya as they try to make inroads in the heavily male rap world. Bia has worked with Grammy-winner Pharrell, who guest stars. The upshot: Oxygen execs are hoping the network's young female viewers will embrace this and be inspired enough by these five rappers to keep tuning in.
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| • AMC's New Kiss and Tell Football Series Kicks Off
4th and Loud, a reality series premiering on AMC on Tuesday night at 9 p.m., takes viewers behind the scenes during the inaugural season of the LA Kiss, an Arena League expansion team owned in part by Gene Simmons and Paul Stanley of Kiss rock group fame. Simmons has said that he got the idea for the series after he invested in the team. 4th and Loud is produced by Thinkfactory Media, which also produced Gene Simmons Family Jewels. The upshot: The team finished with a 3-15 record. AMC has to be hoping the series is more successful.
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| Media Buyer & Planner Today
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