| Today's Top Stories | | #1 | Verizon Wireless Offering Customers Rewards In Return For Ad Targeting Data
| | | The company is launching a nationwide loyalty program this week that will offer its 100 million wireless subscribers rewards in exchange for information about their location and web browsing, as well as other behaviors, the Wall Street Journal reports. Customers signing up for the "Smart Rewards" program will also be required to opt into another program called Verizon Selects, which tracks customer information and then shares that data with marketers who want to target them with ads. Verizon Selects has been around since 2012, but this new effort is aimed at getting more customers enrolled.
Why This Matters: Ad targeting data is the Holy Grail for marketers and Verizon is hoping to capitalize and grow its mobile advertising with this program. Verizon should not expect a groundswell of participants. The Journal cites an April survey of 1,000 U.S. smartphone users that found only 27% said they would allow mobile location tracking by retailers in exchange for coupons and discounts.
A Take: WSJ
|
| | #2 | Campbell's Increasing Ad Budget While Launching More Than 200 New Products
| | | New items will include the first line of Campbell-branded organic soups that will be packaged in cartons and an expanded line of V8 juice in several new flavors. Campbell's had shifted ad dollars from advertising to support promotional programs for retailers, but that move failed to boost sales volume, Ad Age reports. So Mark Alexander, president of Campbell North America, said the company will "rebalance" back to more ad spending.
Why This Matters: Campbell's, like most processed food companies, is facing huge competition from premium organic and natural food brands. "We are in a turbulent time," said Campbell's CEO Denise Morrison. "The industry has had a tough year and is struggling to deal with the winds of change in many directions."
A Take: Ad Age
|
| | #3 | CEO Maurice Lévy Says 2014 Will Be 'A Difficult Year' For Publicis
| | | The French-based agency holding company saw its first half net income decline 17% from a similar period last year. "These figures are not satisfactory by our standards," Lévy said. "They are not consistent with what our operations can achieve." He said that while prospects for the second half look better, the company plans to put more emphasis on controlling costs. Even with a stronger second half, he added 2014 will be a difficult one.
Why This Matters: Levy cited a myriad of reasons why the first half has been challenging for his company, but also admitted that merger talks with Omnicom may have contributed to the struggles. "It took my attention and the time of many people that we should have been spending on day-to-day business," he said.
Three Takes: Adweek | MediaPost | Ad Age
|
|
#4 Yahoo Hopes To Boost Advertising With The Acquisition Of Mobile Analytics Firm Flurry (MediaPost)
#5 Brands Can't Target Facebook Users Who Bookmark Content (Ad Age)
#6 Adidas, Champs Sports Partner To Make Episodic Shows On Instagram (Adweek)
#7 Can Direct Response Ads Work On Facebook And Twitter? (Digiday)
#8 Omnicom Grows Net Income By 13% In Second Quarter (Adweek)
#9 Network Execs Want Marketers To Ignore Live Plus Same Day Ratings (B&C)
#10 Three-Year Court Battle With WPP Ends With $1 Damages Award To TRA (MediaPost)
|
|  | • 75
Percentage of U.S. Internet users logging onto Pinterest's 40.1 million U.S. monthly consumers via a mobile device, compared to 25% who log on via desktop, according to research by ShareThis.
– Reported by eMarketer
|
| | MBPT Spotlight | Sprinklr's Guidelines Help Protect Brands Through Rough Social Media Waters
By John Consoli
Sprinklr, the social media analytics and management company, looks at the vast realm of social media in two ways. It can, on the one hand, be an ocean filled with wondrous possibilities for brands, but it can also be a dark sea full of risks, such as rogue tweets, account hacks and, ultimately, brand embarrassment.
So the New York-based company, which lists Samsung, Dell, Cisco, Hearst Corp., Virgin America, The North Face and Castrol among its diverse list of clients, has put out a white paper featuring an eight-step guide to help brands establish a social governance framework.
Titled "Social Governance 101: A Practical Guide To Protecting Your Brand," the document cites a study from independent audit firm Grant Thornton that found 71% of businesses are concerned about the potential risks of social media, but only 36% engage in social media training, and only 33% have clearly defined social media policies.
"Comprehensive social governance gives brands the opportunity to become an Olympic swimmer, cruising through the water so quickly that risk doesn't stand a chance of slowing them down—and neither do their competitors," the white paper sates.
It goes on to say, "Social governance isn't about maintaining strict control over your social presence. It's about managing the experience of all those who interact with your brand through social. It's about analyzing and optimizing every customer touch point. It involves anticipating every possible customer interaction to determine who is best suited to respond, creating a map of how the interaction should unfold, deciding who is authorized to continue the relationship, and so on. Rather than playing defense when social media-related crises happen, well-executed social governance puts companies on the offense."
What are the eight focus areas a governance framework must include to truly protect a company? And what are the essential crisis management elements every team should have?
For more, click HERE
|
| | Fates & Fortunes | • MARK GREEN was named to the newly created position of senior VP of product strategy at audience-targeted TV ad company Simulmedia. He was previously senior VP and global measurement science operations leader at Nielsen. He has also held executive posts at media agencies MediaCom and ZenithOptimedia.
• MIKAEL GREENLIEF and CALEB SMITH have joined independent marketing agency Giant Spoon as senior strategists. Greenlief was most recently a media supervisor at GSD&M, where he helped lead communications planning and strategy across clients including RadioShack, Campbell's and L.L. Bean. Prior to that he was with Red Door Interactive. Smith was most recently a senior social engagement strategist at Translation, where he worked on the State Farm account. Prior to that he was a social media strategist at OMD Word.
• PAUL CUSHMAN was named chief revenue officer at audience targeting company Dstillery. He has been a strategic adviser at the company since April. Prior to that, Cushman was VP of sales and business development at Drawbridge, a cross-platform ad company. He also served as senior director of mobile sales strategy at Yahoo.
• JEFF BROOKS was named chief commercial officer at MDC media agency Assembly. He was most recently CEO of M&C Saatchi New York. Prior to that he was chief digital officer at Euro RSCG. He was also managing director and then president of Atmosphere BBDO and has also worked at Ogilvy & Mather and Grey Worldwide.
• ANDY ALFORD has moved to Media General-owned TV station WFLA Tampa as VP and general manager. He was previously VP and general manager of WTEN-WXXA, Albany, N.Y.
• WANDA POGUE was promoted to chief strategy officer at Saatchi & Saatchi, succeeding Claudine Cheever, who will be moving to another Publicis Groupe agency later this month, according to an Ad Age report. Pogue was most recently a global planning director for Saatchi client Procter & Gamble's Olay brand. |
| | What They're Watching | BROADCAST RATINGS
'MasterChef,' Fox Win Monday Night
MasterChef was up 17% from last week's episode, finishing as the evening's top broadcast show. The season-two premiere of Hotel Hell was down 21% from its 2012 series premiere. Fox was the night's top broadcaster. NBC finished second as American Ninja Warrior grew 12% from last week. ABC came in third. The Bachelorette was up one tenth from last week while Mistresses was even with last week. CBS finished fourth with Under the Dome declining 21% to a series-low. The CW aired Whose Line Is It Anyway?, which gained one tenth from last week. Seed and Backpackers were even with last week's ratings.
For more, click HERE
CABLE RATINGS
'True Blood' Tops Sunday Night
HBO's True Blood aired its party episode Sunday and the vampire drama celebrated as the night's top cable program, drawing a 1.9 rating among adults 18-49 and 3.6 million total viewers. Family Guy on Adult Swim came in second with a 1.6 in the demo and 3.1 million viewers. TNT's freshman apocalypse drama The Last Ship pulled into third with a 1.1 rating and 4.1 million viewers aboard the vessel.
For more, click HERE
|
| | Overnight Ratings: Monday, July 21 | | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | MASTERCHEF | 2.1 | 5.8 | | ABC | THE BACHELORETTE: THE MEN | 1.7 | 6.7 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.1 | 2.8 | | CBS | 2 BROKE GIRLS (R) (8)
MOM (R) (8:30) | 1.0
0.9 | 4.3
3.9 | | CBS | LAST COMIC STANDING | 0.8 | 3.2 | | CW | WHOSE LINE IS IT ANYWAY? (8)
WHOSE LINE IS IT ANYWAY? (R) (8:30) | 0.6
0.6
| 1.8
1.7
|
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 1.9 | 5.6 | | ABC | THE BACHELORETTE: THE MEN | 1.8 | 6.9 | | FOX | HOTEL HELL | 1.5 | 4.0 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.3 | 3.4 | | CBS | MIKE & MOLLY (R) (9)
TWO AND A HALF MEN (R) (9:30) | 1.0
1.0
| 4.7
4.5
| | CW | SEED (9)
BACKPACKERS (9:30) | 0.2
0.2 | 0.8
0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 2.0 | 6.0 | | CBS | UNDER THE DOME | 1.5 | 6.8 | | UNIVISION | QUÉ POBRES TAN RICOS
| 1.2 | 3.0 | ABC
| MISTRESSES | 1.0 | 3.6 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Food Fighters' Kicks Off On NBC . . .
Homegrown amateur cooks compete against professional chefs in this new reality series that premieres at 8 p.m. In each episode, an amateur chef cooks his or her signature dish with a pro cooking the same dish. The dishes will be sampled at a "dinner party" in which judges will taste both and pick a winner. If the homegrown cook wins, they get a cash prize. But win or lose, they get to compete against another chef to win more cash. Contestants can win up to $100,000 per episode. The series is hosted by Adam Richman of Travel Channel's Man vs. Food. Among the chefs appearing are Cat Cora, Lorena Garcia, Jet Tila, Elizabeth Faulkner, Duff Goldman and G. Garvin. The upshot: Food shows such as this are common on cable but are usually just summer replacement fare on the broadcast networks. One thing of note: Richman recently had his series Man Finds Food pulled on Travel Channel after he sent out an expletive-filled rant on Instagram. He has since apologized, but there's no word yet on whether it will eventually air.
|
| • . . . While 'Food Paradise' Returns to Travel Channel . . .
The fifth season of this series that roams the country to sample all sorts of interesting finger foods premieres on Tuesday night at 10 on Travel Channel. Each episode focuses on a certain type of restaurant—diners, bars, drive-thrus—or type of meal. This season, the show will focus on BBQ in Tennessee and Alabama, burgers in Chicago, spicy wings in Seattle, deep-fried calzones in North Carolina and giant burritos in San Diego, among other options. The series is narrated by Mason Pettit and executive produced by Travel Channel's Sean McKnight. The upshot: Travel Channel's reality shows cover a diverse range of interests and food is a popular option among them. Food Paradise is part of the mix that includes Best Sandwich, Man v. Food Nation, Best Daym Takeout and Bizarre Foods America.
|
| • . . . And 'Face Off' Returns To Syfy
The cable network's special effects make up competition series returns for its seventh season on Tuesday night at 9 p.m. This season the opening episode sees two of the show's 16 competitors eliminated during an audition round, a new twist to the show. In the premiere episode of Face Off, the contestants must incorporate a prosthetic into their audition makeups. Making a special appearance will be Robert Englund, of Nightmare on Elm Street fame. There will also be a viewer interactive element added to the series this time around. Actress McKenzie Westmore hosts with returning judges Ve Neill (The Hunger Games), Glenn Hetrick (Heroes) and Neville Page, lead creature designer on Avatar. The grand prize package includes $100,000 for the winner along with a Fiat 500 and a VIP trip from Kryolan Professional Make-up to one of their 85 international locations. The upshot: Face Off is Syfy's most popular series, drawing about 1.4 million viewers and a 0.7 18-49 demo rating.
|
|
|
| |  |  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
|  | | |
|
|
|
| | | | | | |
