Radio World NewsBytes: Townsquare Opens IPO; Commercial Magic Required
Trends in Transmitters Where is the transmitter industry going? Scott Incz of BW Broadcast says, "Any company that doesn't embrace IP won't be around in a few years." Check that out and more as we talked to seven transmitter makers in "Virtual Roundtable: Trends in Transmitters."
How to Inspire Commercial Love Mark Lapidus questions the wisdom of continuing the 60-second spot, saying, "With our collective attention span getting shorter every year, it is more challenging than ever to create great commercials and promotional announcements." Read more about creating ads for the modern audience.
"Go Anywhere" ENG (TV Technology) The proliferation of cellular technology is giving newsgatherers more options for generating material. They are greatly aided by the miniaturization of high-quality digital camera technology.
Around the Industry
State Legislatures to Wheeler: See You in Court (B&C) Could a Supreme Court date be in the offing? A state legislatures group questions whether the FCC has the power to "preempt" state laws concerning cable and Internet services within state borders.
Sports Station to Shut Down (WATE-TV) In something of a reverse to a recent trend, Knoxville's Tennessee Sports Radio, aired on WVLZ(AM), is shutting down and the station is switching to an oldies format. The lead reason given was that the sports talk format was too labor-intensive.
RadioShack to Sell Kits (Businessweek) The retailer said it would attempt to shore up its crumbling empire by adding do-it-yourself kits from crafty inventors whose gadgets might lure people into the stores. The first items will show up in stores next month. The name HeathKit will occur to many customers.