Radio World NewsBytes: Low-Power Radio’s Successes and Needs; Mobile Ad Jump
Enjoying July 4th The Radio World staff along with the rest of NewBay Media in the U.S. is not in the office today, July 4th. Enjoy the holiday and take a look below at our Around the Industry links for some fun holiday suggestions.
Top Stories - 07.04.14
Low-Power Radio Is Incomplete Don Schellhardt, a low-power radio advocate, writes on the success of the low-power movement and how much more still needs to be done.
Mobile Leads Rise in Media Ad Spending By the end of this year, mobile will represent nearly 10% of all media ad spending, surpassing newspapers, magazines and radio for the first time to become the third-largest individual advertising venue, only trailing TV and desktops/laptops, according to research firm eMarketer.
Samsung's Got A Milk Music Campaign (TWICE) The consumer electronics conglomerate is going to the big screen to promote its Milk Music Internet audio streaming service. The movie theater campaign starts today.
Fourth of July Old Time Radio Shows The Old Time Radio Catalogue makes available Fourth of July-themed radio programs from the 1930s and 1940s, including episodes of "Our Miss Brooks" and "You Are There."
Fourth of July With TuneIn The Internet audio portal is collecting links to planned Fourth of July radio programming far and wide.
Falls High Plans Radio Station (News-Press) The latest addition to the LPFM herd? WCFI, fresh with funding from the Cuyahoga Falls, Ohio, school board, is expected to hit the air sometime in the next school year. The station will be staffed by students of Falls High School.
Earthcam.com Probably the best webcam portal of them all. Bookmark it. You can check out Fourth of July events from all over the country.