| Today's Top Stories | | #1 | American Honda Moving Marketing Dollars Into Music To Reach Millennials
| | | Assistant VP of marketing Tom Peyton says the automaker will be moving dollars out of television and into live music events and a multitude of digital distribution channels, MediaPost reports. He says while TV is "still relevant" it is no longer sufficient for reaching and influencing millennials to buy Honda brand cars.
Why This Matters: The strategy is not unique to Honda. Many marketers realize that millennials watch less TV than other demo groups and need to find other ways to reach them. Live music festivals during the summer months and online music sites have become increasingly popular venues for brands to reach younger consumers.
A Take: MediaPost
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| | #2 | Ryder Begins First Ad Campaign In More Than 20 Years
| | | The truck leasing, maintenance and logistics management company will begin a comprehensive educational marketing campaign for the first time in two decades that will tout the breadth of its services, The New York Times reports. The $5 million campaign was created by Grey San Francisco and will include 15-, 30- and 60 second TV commercials, featuring athletes and Ryder employees. Campaign will also have social media elements.
Why This Matters: In today's competitive environment, companies that want to grow need to market themselves. This campaign will 'reintroduce' the Ryder brand to the public. "Brand perceptions don't change on their own," says Time Calkins of Kellogg School of Business Management at Northwestern University. "The fact that Ryder hasn't advertised its brand for years is partly why perceptions about its business linger."
A Take: NYT
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| | #3 | Facebook Mobile Advertising Revenue Reaches 62% Of Its Total
| | | The social network took in $2.68 billion from advertising in second quarter, with $1.66 billion of that coming from mobile ad sales, according to its most recent financial report. That's because a larger percentage of Facebook's daily and monthly users are logging on to the network via smartphones or tablets. Latest data has 30% of users checking Facebook only via their mobile devices.
Why This Matters: Two years ago Facebook was criticized for its perceived mobile weakness, but today, through its adopted 'mobile-first strategy' it has become largely a mobile company. That said, it still makes lots of ad revenue from desktop and marketers can win by choosing to advertise on either platform.
A Take: Ad Age
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#4 EBay Picks MediaCom To Handle Global Media And GS&P For Creative (Ad Age)
#5 Hershey Outspent Rival Reese's On First Half TV Advertising (WSJ)
#6 BBDO Atlanta Office Shifts Focus To Digital Content And Analytics (Ad Age)
#7 Elliott Management Now Owns 6.7% Stake In Interpublic Group (Adweek)
#8 IControl Network Selects Grey San Francisco As Agency of Record (MediaPost)
#9 Tacos Bell's Breakfast Menu Succeeds; McDonald's Is Still Way Out Front (Ad Age)
#10 L'Oreal Essie Launches Nail Polish Vending Machines At Airports, Malls (Digiday)
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|  | • 57.7
Billion of dollars in U.S. retail sales that will stem from mobile devices this year, according to data.
– Reported by eMarketer
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| | MBPT Spotlight | Nielsen Consumer Confidence Report Offers Some Reasons For Marketers To Be Optimistic
By John Consoli
A new Nielsen report on global consumer confidence offers marketers some positive news for selling their goods and services in the U.S.
The research contained in "Consumer Confidence: Concerns and Spending Intentions Around The World," based on data gathered during second-quarter 2014, finds global consumer optimism has reached the 50% level for the first time since 2007, and U.S. consumer confidence is continuing to climb to pre-recession levels. More than 30,000 consumers across 60 countries were polled via the Internet.
The Nielsen consumer confidence index measures perceptions of local job prospects, personal finances and immediate spending intentions worldwide. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively. Consumer confidence in North America rose three points to 103 in second quarter, compared to first quarter. But in the U.S. it rose four points to 104. Consumer confidence was highest in the Asia-Pacific region, which held steady from the first quarter with a score of 106. India had the top consumer confidence score among 60 countries in second-quarter with a score of 128. But the U.S. ranked eighth highest in consumer confidence, and its four-point increase was among the biggest growths of all 60 countries measured.
The biggest quarterly surge in job optimism also came from North America, increasing 8 percentage points to 46% of respondents.
What is the best news for marketers in terms of Americans and their willingness to spend? And which countries have the lowest and highest consumer confidence levels?
For more, click HERE
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| | Fates & Fortunes | • JOSH FELDMETH was promoted to chief executive officer of brand consultancy Interbrand North America. He succeeds Lee Carpenter, who is leaving the company after 12 years. Feldmeth has been CEO of Interbrand's New York, San Francisco and Toronto offices since 2013. He will continue to be based out of New York and report directly to Interbrand Global CEO Jez Frampton. Prior to joining Interbrand in 2002, Feldmeth was a principle consultant at PricewaterhouseCoopers.
• Former football coaches MACK BROWN and BUTCH DAVIS have joined ESPN as college football analysts, primarily working on the network's Saturday studio programming. They will also both contribute college football commentary across multiple ESPN platforms throughout the year. Brown won a BCS National Championship as coach of the University of Texas Longhorns, where he coached from 1998 through 2013. Davis coached at North Carolina from 2007-10. He also coached the NFL's Cleveland Browns from 2001-2004. Prior to that he was head coach of the University of Miami from 1995-2000.
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| | What They're Watching | BROADCAST RATINGS
'America's Got Talent,' 'Big Brother' Tie
NBC's America's Got Talent—the first Wednesday original for the series—and CBS' Big Brother tied as the evening's top broadcast show. Facing stiffer competition than it usually does, Big Brother was down 10% from last week. NBC was the night's No. 1 broadcaster with Taxi: Brooklyn up 38% from last week. CBS finished second. Extant, up against the second hour of Talent, declined 27% from last week. Fox saw So You Think You Can Dance up one tenth from last week. On ABC, Motive declined 25% from last week to a series-low. The CW aired reruns.
For more, click HERE
CABLE RATINGS
Adult Swim Glides Into First On Tuesday
Family Guy on Adult Swim at 11 p.m. was the night's top cable program with a 1.5 rating in the 18-49 demo and 3.1 million viewers. The 11:30 p.m. Family Guy episode that followed came in second with a 1.4 demo rating and 3.2 million viewers. American Dad, on the same net, had the third- and fourth-place shows. The 10:30 p.m. episode had a 1.3 rating and 2.9 million viewers while the 10 p.m. show pulled a 1.1 rating and 2.5 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, July 23
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 2.3 | 6.6 | | NBC | AMERICA'S GOT TALENT | 2.1 | 9.3 | | FOX | SO YOU THINK YOU CAN DANCE? | 1.2 | 3.8 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.1 | 3.0 | | ABC | THE MIDDLE (R) (8)
THE GOLDBERGS (R) (8:30) | 0.9
0.8
| 4.0
3.4
| | CW | ARROW | 0.3 | 0.9 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.5 | 10.9 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.3 | 3.5 | | CBS | EXTANT | 1.1 | 6.4 | | FOX | SO YOU THINK YOU CAN DANCE? | 1.1 | 3.7 | | ABC | MODERN FAMILY (R) (9)
THE MIDDLE (R) (9:30) | 1.1
0.9 | 3.5
3.1 | | CW | THE 100 | 0.2 | 0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | UNIVISION | QUÉ POBRES TAN RICOS
| 1.3 | 3.1 | | NBC | TAXI BROOKLYN | 1.1 | 5.6 | | CBS | CRIMINAL MINDS (R) | 0.9 | 5.0 | | ABC | MOTIVE (R) | 0.6 | 3.4 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Hell's Kitchen' Picks A Winner
The Fox cooking competition series is down to two finalists who will battle it out on Thursday night at 8 p.m. to see who the winner of season 12 is. The remaining cooks are Scott Cummings, 36, from Woodstock, Ill., who is a real-life executive chef, and Jason Zepaltas, 31, from Chicago, Ill., who is a sous chef. The victor receives a prize package valued at $250,000 including a head-chef position at Gordon Ramsay Pub & Grill at Caesar's Palace in Las Vegas. Ramsay, of course, is the Hell's Kitchen host. In the finals each contestant will prepare five dishes during the hour. Each dish will be judged by a panel of renowned chefs. The upshot: Hell's Kitchen is a longtime staple for Fox, more recently airing during the summer. This summer it has averaged a creditable 4.7 million viewers and a 1.6 18-49 demo rating.
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| • Will 'Black Box' Fade To Black For The Season Or Forever?
This ABC Thursday night medical drama about a neurologist with bipolar disorder concludes its first season with a special two-hour episode. ABC is billing it as a season finale but the series has not been a ratings hit since premiering in late April. It is averaging 3.8 million viewers and a 0.7 18-49 demo rating and it has a median age audience of 60. In the finale that will air at 8 p.m. on Thursday, it seems like some loose ends could be tied up, meaning the network could decide not to bring the series back, period. The upshot: This series was behind the eight ball from the start. It premiered as a replacement series on Thursday night at 10 for ABC hit drama Scandal, which ended its season early. Then when NY Med joined the schedule, Black Box was moved to 8 p.m. The series has always had more of a feel of a summer cable drama, and perhaps a bit too sophisticated for summer broadcast network TV audiences.
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| • They Will Survive: 'Doomsday Preppers' and 'Tribe' on Nat Geo
The fourth season of Doomsday Preppers, which explores the lives of otherwise ordinary Americans who are preparing for the end of the world as we know it, premieres on Nat Geo on Thursday night at 9 p.m. It will lead into a new Nat Geo series titled Survive The Tribe at 10 p.m. In the season opener of Doomsday Preppers, Jimi Falcon is preparing for World War III, believing the U.S. is going to be invaded by a foreign power. Falcon lives in Montana where he has built a home that can withstand temperatures as low as 50 degrees below zero and has been stockpiling supplies. In Surviving The Tribe, survival instructor and wilderness guide Hazen Audel travels to some of the world's most remote tribal communities to learn how they have coped over the years in tough environments such as rain forests, deserts, remote islands and freezing temperatures. The upshot: Some critics scoffed when Doomsday Preppers was announced, but the series has built up a small yet solid following and is now back for a fourth season. Nat Geo is betting Survive The Tribe will have similar success.
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