| TOP STORY - July 28, 2014 | Communications Strategy vs. Content Strategy
By Vern Freedlander
In corporate communications, confusion often looms between the terms content strategy and communications strategy. Therefore, when pitching channel solutions to enterprise clients, it becomes important for integrators to fully appreciate the nuances and subtleties between the two terms. This ensures that proposed products and services are the right fit for clients' overall strategic objectives. Integrators should also remember that hardware and software solutions put forward are only delivery mechanisms meant for ensuring that media-rich messaging successfully reaches stakeholders at the right time. Integrators who are empathic to their client's editorial needs will gain an edge not only over competitors but also in ensuring that projects are flawlessly delivered. MORE» |
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| | EVENT | Immersive Sound: From Production to Playback
Sept. 6
Immersive sound—Taking Hollywood by storm and rapidly spreading around the world, Dolby's Atmos and Auro Technologies' Auro-3D advanced surround sound formats are impressing audiences with fully enveloping, more natural sound environments for cinema and home theaters. REGISTER» |
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