| Today's Top Stories | | #1 | GroupM Agrees to Use C7 in Upfront Negotiations
| | | The media agency conglomerate, which includes Mindshare, MediaCom, MEC and Maxus, has agreed with CBS, Fox, NBC and ABC to buy advertising in programming on those networks based on seven-day viewership rather than the current three-day viewership data formula.
Why This Matters: A major step forward for the networks. While some random advertising has been bought using C7, this is the first time that a sizable portion of upfront advertising is being purchased using TV viewership beyond three days. CBS Corp. president and CEO Les Moonves predicted two years ago that by mid-2014 C7 would become the currency, so his prophecy came true.
3 Takes: B&C | Variety | Ad Age
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| | #2 | CNBC No Longer Offering Nielsen Ratings Guarantees During the Day
| | | Sources told Adweek that the financial news network believes their primary business day viewing is done in offices, where it is not measured by Nielsen, and is therefore under-represented. So it will no longer offer daytime guarantees to advertisers. It will still offer guarantees for primetime programming using Nielsen ratings.
Why This Matters: Financial news networks are not viewed as much in homes as they are in offices, so CNBC was basically underselling itself while advertisers reaped the benefit of all the unmeasured viewers. That will change.
A Take: Adweek
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| | #3 | PR Giant Edelman Acquires Swedish Creative Agency Deportivo
| | | Matt Harrington, global chief operating officer at the PR company, tells Ad Age, "Our hope is that they become a creative engine for Europe but bring a different creative sensibility for the firm entirely." The agency does about $3 million in revenue and has clients such as Absolut and Philips.
Why This Matters: Traditional ad and media agencies beware: The larger PR companies are looking to branch out into new areas, making them new competitors.
A Take: Ad Age
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#4 Degree, Edge, Canon, Gatorade Sponsors on 'Sports Illustrated' Soccer Site (Adweek)
#5 Duracell Looking for North America Creative Agency After 13-Year Acme Run (Ad Age)
#6 Havas Paid Its Former Global CEO David Jones $13.5 Million Last Year (Adweek)
#7 Nielsen Begins Integrating Mobile Phone Users Into Its TV Sample (MediaPost)
#8 How Net Neutrality Rules Could Impact Online Advertising (Ad Age)
#9 TNT Food Show's Winners Get Dishes on Menus at Chili's, Outback, Denny's (Adweek)
#10 The Gay Ad Network Launches Private Ad Exchange (MediaPost)
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|  | • 79
Percentage of Pinterest users who are female, according to a survey by AcuPOLL Precision Research for Ahalogy.
– Reported by eMarketer
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| | MBPT Spotlight | Sizing Up the 2013-14 Broadcast TV Season Network by Network
By Billie Gold, VP, director of buying/programming research at Carat
Overview
• The five broadcast networks finished the 2013-14 season down 2.2% in total viewers but down a more notable 10.5% in adults 18-49.
• Yes, even without the Olympics counted in, NBC finished the season No. 1 among adults 18-49 (for the first time in a decade) with a 17% advantage over second-place CBS.
• CBS easily won the season in both households and total viewers thanks to their roster of top-rated shows. However, the Eye network experienced double-digit losses in the adult 18-49 demo (to the tune of 14.3%).
• NBC and The CW were the only two networks to see gains vs. last season.
• The CW broadened its base and raised its ratings this season as Arrow stayed strong and newcomer The Originals drew in viewers and pumped up the long-running Supernatural.
• Fox took the biggest hit of any network this season, falling to fourth place as The X Factor dropped 30%, while American Idol dropped by 25%. Overall the network was down 24.8% in adults 18-49.
• Fox's losses enabled ABC to move up to third place for the season for the first time in recent memory. And yes Jimmy Kimmel, we agree they're not in first, but hey—the news isn't all that bad.
NBC
The Peacock has something to crow about—its return to first place in the 18-49 demo for the first time in ten years, and that's without the Winter Olympics factored into their average.
NBC was the only general market broadcast network to see ratings increases across the board in every major demographic group. Its ratings strength, however, was largely due to Sunday Night Football and The Voice and fewer weeks of lower-rated midseason programming due to the Olympics.
Rookie The Blacklist quickly became an instant smash for the network and is now NBC's top-rated scripted series. In addition, the drama has the distinction of being the top-ranked new drama series for 2013-14 in households, total viewers and adults 18-49. The Blacklist, as well as midseason drama Chicago PD (a Chicago Fire spin-off), along with new comedy About a Boy were the only scripted series to be renewed by NBC out of eleven that were introduced.
What major missteps did some networks make in their scheduling? And what plusses did they each have to take with them to next season?
For more, click HERE
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| | Fates & Fortunes | • BILL HILARY was promoted to president of NuvoTV parent SiTV Media. He was most recently executive VP of programming for NuvoTV. He will now oversee both NuvoTV and music cable network Fuse, which was acquired by SiTV in April. He will report to SiTV CEO Michael Schwimmer. He will continue to have oversight of programming, development, acquisition and scheduling for NuvoTV, and marketing and ad sales will now also report to him. Also, LYNNETTE RAMIREZ was promoted to senior VP of programming and development at NuvoTV. She was previously VP of programming. Five executives also joined NuvoTV: JASON MILLER, as executive VP, ad sales and integrated marketing; JESUS RODRIGUEZ, as senior VP, marketing; DIANE CASTRO, as VP, corporate communications; KATHRYN MITCHELL, as head of scheduling and acquisitions; and YOLANDA ENAMORADO, as VP, human resources.
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| | What They're Watching | BROADCAST RATINGS
'Cosmos' Up for Fox
Fox's science miniseries Cosmos grew 18% from last week's episode, tying ABC's The Bachelorette as the night's top-rated broadcast show in the demo. At 7 p.m., Fox also aired its first episode since March 8 of the canceled comedy Enlisted. Fox and ABC tied for the top spot among broadcasters. The Bachelorette declined 19% from last week to a series low. NBC came in third. Canceled dramas Believe and Crisis both increased from last week by 29% and 14%, respectively. CBS finished fourth. Newsmagazine 60 Minutes was down 31% from its last new episode May 18.
For more, click HERE
CABLE RATINGS
TNT Wins Thursday With NBA Conference Finals
The NBA Conference Finals on TNT topped Thursday cable with a 2.8 adults 18-49 rating. History's Pawn Stars was next with a 1.1 in the demo, up 22% from last week.
For more, click HERE
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| Overnight Ratings: Sunday, June 1
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| AMERICA'S FUNNIEST HOME VIDEOS (R)
| 1.0
| 5.1
| CBS
| 60 MINUTES
| 0.9 | 8.0
| NBC
| AMERICA'S GOT TALENT (R)
| 0.7
| 3.4
| UNIVISION
| AQUÍ Y AHORA
| 0.5
| 1.4
| FOX
| ENLISTED (7)
AMERICAN DAD (R) (7:30)
| 0.4
0.5
| 1.1
1.3
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| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| THE BACHELORETTE
| 1.3
| 4.8
| | FOX | THE SIMPSONS (R) (8)
FAMILY GUY (R) (8:30)
| 1.1
1.3
| 2.5
2.7
| NBC
| AMERICA'S GOT TALENT (R)
| 1.0
| 5.0
| UNIVISION
| BAILANDO POR UN SUEÑO
| 0.6
| 1.7
| CBS
| ELEMENTARY (R)
| 0.5
| 4.0
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | ABC
| THE BACHELORETTE
| 1.3
| 4.9
| FOX
| COSMOS: A SPACETIME ODYSSEY
| 1.3 | 3.5
| NBC
| BELIEVE
| 0.9 | 4.2
| UNIVISION
| BAILANDO POR UN SUEÑO
| 0.7 | 2.0
| CBS
| THE GOOD WIFE (R)
| 0.5 | 3.9
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| CRISIS
| 0.8
| 3.9
| UNIVISION
| SAL Y PIMIENTA
| 0.8
| 2.0
| CBS
| THE MENTALIST (R)
| 0.6
| 4.7
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D. (R)
| 0.4 | 1.6
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • A&E Fan Favorite Returns for Season Three
The network's most watched primetime scripted series, Longmire, returns on Monday at 10 p.m. The series is based on the Walt Longmire mystery novels written by Craig Johnson, and centers on a Wyoming county sheriff who returns to work after his wife's death, and investigates major crimes within the jurisdiction. The upshot: Last season the series averaged about 4 million viewers per episode with a 0.7 18-49 demo rating. Its finale drew 4.4 million viewers. Despite those numbers, the network took a while to renew Longmire for a third season and that followed a letter-writing campaign by viewers.
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| • Soap 'Mistresses' Serves Up the Summer Suds on ABC
This provocative drama about the "scandalous" lives of four girlfriends returns for its second summer season on Monday at 10 p.m. The nighttime soap stars Alyssa Milano as part of an ensemble cast. The upshot: Last summer Mistresses averaged 3.8 million viewers and a 1.2 18-49 demo rating, which is not too bad for a summer series, especially since it ran head-to-head with CBS' hit summer drama Under the Dome. Mistresses also has a primarily female audience for advertisers that want to target that demo.
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| • New Beauty and the Beast' Episodes on CW
This fairy tale reboot starring Kristin Kreuk returns for the second half of its second season with some new summer episodes on Monday at 9 p.m. The series follows Kreuk's character, who crosses paths with a handsome and mysterious doctor, who, when he becomes enraged, turns into a beast unable to control his super strength. She falls in love with him and protects his identity. The upshot: In its first season, Beauty and the Beast averaged 1.4 million viewers and a 0.5 18-49 demo rating. This season the series collapsed with its live viewing falling to 775,000 viewers per episode and a 0.3 18-49 demo rating. However, The CW has picked it up for a third season.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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