| Today's Top Stories | | #1 | Coca-Cola World Cup Campaign Song Has 32 Local Versions
| | | The beverage giant has gotten local marketers in 175 major cities around the world to participate in the campaign that includes a specially created theme song titled "The World Is Ours." It's similar to a campaign Coke ran for the 2010 World Cup, which included a remix of K'Naan's "Wavin' Flag" and gave local markets a way to tap into the campaign with local artists singing in their respective languages.
Why This Matters: This is the largest campaign ever for Coke surrounding a major world event. For its 2012 London Games campaign, 100 markets participated. The artist who sings the original version of "The World Is Ours," Brazilian David Correy, was discovered through the U.S. version of Fox's The X Factor, which was sponsored by rival Pepsi.
A Take: Ad Age
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| | #2 | Target Takes Heat for Letting Customers Openly Carry Guns in Stores
| | | Moms Demand Action for Gun Sense has been sending out tweets saying their families and friends will not shop at Target stores in states including Alabama, Ohio, North Carolina, Washington, Wisconsin and Virginia where pro-gun groups are conducting demonstrations by carrying guns openly inside the stores. Target does not sell guns or ammunition and since state laws allow weapons to be openly displayed in stores, the chain has not tried to prevent the practice.
Why This Matters: A potential headache for Target. Seemingly there are way more of the chain's customers who have children and might take issue with these demonstrations than there are gun advocates as the chain finds itself at the center of a social media storm.
3 Takes: WSJ | Adweek | USA Today
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| | #3 | Facebook Makes Ad Pitch to Small Businesses
| | | The social media platform's director of small business Dan Levy spoke to about 350 small business owners in New York at the start of a five-city tour to get businesses to begin using paid advertising more. Levy said 30 million small businesses have active Facebook pages and 19 million of those are active on mobile. He suggested different strategies owners could use to reach potential customers.
Why This Matters: Facebook was not making a strong-arm sales pitch. Levy described the session as "putting a face to Facebook" and told attendees, "We don't want to take a ton of your money. We want to take the money that helps you grow your business."
A Take: Ad Age
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#4 Broadcast Networks Begin Writing Upfront Business (B&C)
#5 Four Ways Marketers Will Benefit From the New iPhone (Adweek)
#6 Forrester Report Finds Marketers Slow to Embrace Mobile Analytics (MediaPost)
#7 American Express' 40-Minute Digital 'Docu-Ad' That's Not Really an Ad (NYT)
#8 Gas Station TV Acquired by Private Equity Firm (MediaPost)
#9 Data Documents the Growing Pains of Video Ads (Digiday)
#10 Hooters Selects Initiative to Handle Its Media Planning and Buying (Ad Age)
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|  | • 247
Billions of dollars that will be spent on all U.S. advertising by 2018, according to the most recent entertainment study from PricewaterhouseCoopers.
– Reported by MediaPost
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| | MBPT Spotlight | Popular Live TV Events Quench Thirst For Old-School Water Cooler Days
By Allison O'Keefe Wright, senior VP, managing director, research and strategy, Open Mind Strategy
Take a look at the below:
• Billboard Music Awards, May 18, 2014—hit a 13-year ratings high.
• The Oscars, March 2014—43 million viewers, third consecutive year of ratings growth.
• Super Bowl XLVIII, February 2014—most-watched TV event in U.S. history, 111.5 million viewers.
• Grammy Awards, January 2014—28.5 million viewers, second largest audience since 1993.
• Golden Globes, January 2014—20.9 million viewers, highest viewership in 10 years.
• The Sound of Music Live, December 2013—18.5 million viewers, NBC's most-watched Thursday since the ER finale in 2009.
• Miss America, September 2013—ratings up 18% vs. 2012, with 8.43 million viewers.
• Tony Awards, June 2013—average audience up 20% over its 3 hours and 7 minute telecast.
See a pattern?
The media industry has been rightly obsessed with time-shifting, non-traditional viewing and cord-cutting, trends that predict the behavioral shifts of tomorrow. The news is gloom and doom as cord-cutting, for instance, has become more than a statistical blip. However, as we look at these trends, we shouldn't lose sight of the counter-trends smacking us in the face. One obvious example among many is the record-breaking appeal of live TV events.
It's a trend we're calling Crowd Viewing.
Sure, consumers today insist on personal control and instant gratification. Their IWWIWWIWI ("I want what I want when I want it") demands are at the heart of massive business shifts across every industry. With mobile an ever-growing part of life, time- and place-shifting are rapidly increasing. However, this overwhelming ability to access whatever they want as individuals, whenever and wherever they want it, often leaves consumers feeling short changed in two core human hungers: shared experience, and the satisfying shock and surprise that comes with "being there when it happened." When it comes to TV, this is what is making live events more appealing than ever.
Why is it essential to networks to pick and choose—and promote—must-see content? And how have spoilers and on-demand viewing worked together to increase crowd viewing?
For more, click HERE
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| | Fates & Fortunes | • CHARLIE RUTMAN has joined Horizon Media as a managing partner. Rutman most recently ran his own media and marketing consultant company End Zone Communications. Prior to that, he was North America CEO at media agency MPG (now Havas Media) from 2004-09 and before that was president of media agency Carat from 1998-2004.
• CAITLIN KORN was named to the newly created position of business development director at strategic market research and insights company Open Mind Strategy. Korn was previously with Salesforce.com, where she managed event planning and production, employee onboarding and key vendor relationships.
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| | What They're Watching | BROADCAST RATINGS
'America's Got Talent' Stays Strong
NBC's America's Got Talent fell 7% from last week's season premiere, but it drew enough to finish as the night's top broadcast show. The Night Shift slipped one tenth from last week's series premiere. NBC finished as the night's top broadcaster. ABC finished second. Extreme Weight Loss was down 15% from last week's season premiere, while Celebrity Wife Swap was up 17%. CBS finished third with a lineup of reruns. Fox's I Wanna Marry "Harry" was even with last week and Riot was down 33%. Fox finished only one tenth of a point above The CW, which aired the premiere of Famous in 12 and a rerun of Supernatural.
For more, click HERE
CABLE RATINGS
VH1 Wins Monday With 'Love & Hip Hop Atlanta'
Love & Hip Hop Atlanta put VH1 on top of Monday cable with a 1.8 adults 18-49 rating, up 13% from last week. Monday Night Raw on USA, which ran from 8-10 p.m., was a close second with a 1.6 in the demo during the 9 p.m. hour.
For more, click HERE
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| Overnight Ratings: Tuesday, June 3
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICA'S GOT TALENT
| 2.6
| 10.4
| CBS
| NCIS (R)
| 1.0
| 8.6
| ABC
| EXTREME WEIGHT LOSS
| 1.0
| 3.8
| UNIVISION
| DE QUE TE QUIERO, TE QUIERO
| 0.8
| 2.3
| FOX
| RIOT
| 0.4
| 1.2
| CW
| FAMOUS IN 12
| 0.3
| 0.7
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| AMERICA'S GOT TALENT
| 3.1
| 12.0
| ABC
| EXTREME WEIGHT LOSS
| 1.2
| 4.0
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.1
| 3.0
| CBS
| NCIS: LOS ANGELES (R)
| 1.0
| 7.6
| FOX
| I WANNA MARRY "HARRY"
| 0.4
| 1.0
| CW
| SUPERNATURAL (R)
| 0.3
| 0.7
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE NIGHT SHIFT
| 1.5
| 7.2
| ABC
| CELEBRITY WIFE SWAP
| 1.4
| 4.0
| UNIVISION
| QUÉ POBRES TAN RICOS
| 0.9
| 2.2
| CBS
| PERSON OF INTEREST (R)
| 0.8
| 5.7
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Untying the Knot' for Richer or Poorer, on Bravo
This new reality series, which premieres on Bravo on Wednesday at 10 p.m., offers a bit of a twist on divorce shows—it focuses on attorney Vikki Ziegler who works with clients to mediate, advise and divide their assets outside divorce court. Each 30-minute episode features a different divorcing couple divvying up their belongings, which can range from diamonds to family pets. Expert appraisers Michael and Mark Millea evaluate the items and help Ziegler determine fair division of assets. Described by Bravo as the "Divorce Diva," Ziegler is a practicing matrimonial attorney in New York and New Jersey. The upshot: Bravo targets women, and with divorce so prevalent these days, Untying the Knot should be of particular interest to a sizable segment of the network's audience. Of course men can watch, too.
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| • TV Land Lands More Laughs
The cable network has slowly been adding original scripted comedies to its program lineup and its latest, Jennifer Falls, premieres on Wednesday at 10:30 p.m. The series, the first single-camera comedy for the network, stars Jaime Pressly as a single mother who loses her high-paying job and has to move back in with her mother, played by Jessica Walter. To make ends meet, Pressly takes a job working in a sports bar owned by her brother. She also renews her friendship with an old pal whom she alienated on her way up the ladder. Jeffrey Tambor has a recurring role as Pressly's former boss. The upshot: TV Land is giving Jennifer Falls a solid chance for success leading it out of its most popular sitcom Hot in Cleveland, which has been averaging about 1.5 million viewers in its fifth season. Pressly previously had a successful run on NBC sitcom My Name Is Earl from 2005-09, while Walter and Tambor costarred on Arrested Development.
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| • Smile, Restaurants! You're on Candid Camera
Willie Degel and his team return for a fifth season of hidden cameras and odd goings-on at restaurants on Food Network's 10 p.m. Wednesday reality series Restaurant Stakeout. A cross between Candid Camera and Extreme Makeover, the series finds Degel surreptitiously filming the service, then identifying himself, showing the owners the hidden camera tapes and counseling them on how to make fixes and become more successful. Much like in seasons past, Degel will come across lazy, neglectful managers, feisty, rude wait staffs and not-so-great food and menus. In the season premiere, Degel visits Buon Gusto Italian Restaurant in Las Vegas and tries to help a retiree who used his life savings to open a restaurant with his chef son and now finds the place ready to go under, mired in bills. The upshot: This series is similar to another Food Network series Restaurant Impossible, which last season drew a similar-sized audience, averaging about 1.5 million viewers and a 0.6 demo rating.
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