B&C BREAKING NEWS: GroupM Agrees to Use C7 in Upfront

June 2, 2014 GroupM Agrees to Use C7 in Upfront GroupM has agreed with the Big Four broadcast networks to do a major portion of its primetime entertainment ad buying for the 2014-15 television season using C7—live-plus-seven-day viewing—as the negotiating currency. Network executives have been pushing for C7 because they want more delayed viewing counted when adding up the impressions advertisers get with their programming. John Consoli has the story. More»

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