B&C BREAKING NEWS: Broadcast Networks Writing Upfront Business

June 4, 2014 Broadcast Networks Writing Upfront Business CBS, Fox and NBC have begun writing upfront advertising business. Earlier this week the Big Four made deals with GroupM, the largest media buyer, on using C7 ratings as the currency for ad deals. C7 includes delayed viewing of commercials for seven days after a live broadcast. Jon Lafayette has the story. More»

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