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Pablo Sanchez International Media Manager, Puig       Mark Larkin SVP and General Manager, CNET       Artie Bulgrin SVP Global Research+Analytics, ESPN       Josh Chasin Chief Research Officer, ComSocre       Carlos Ernesto Gutierrez CEO Miami / Chief Growth Officer Latin America, McCann Worldgroup       Roberto Ricossa VP Marketing & Inside Sales, Avaya       Carlos Espindola eHub Manager Latin America, 3M     Best Practices in implementing Latin American online video campaigns.Beyond Theory. Find proven roots to success. The Business model: Pay per click/pay per view or what else? Creative: Repurpose TV spots or not that is the question? Cross-platform solutions: How to best monetize online video content across devices. Just like Cable 30 years ago: The quest for industry-wide metrics for video entertainment experiences Programatic and Mobile video in Latin markets. Hear firsthand how CNET uses online video in its different forms and content to engage a global audience of over 80 million users. How does the Multiscreen Latin American future look like and what do marketers and media need to do to profit from it.

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