B&C's Upfront Central: The Latest News From the 2014 Upfronts and Beyond

May 27, 2014 Top Stories Audio Is Key to Prompting Second-Screen Viewers to Watch Ads on TV In a multiscreen world, finding ways to get consumers to pay attention to advertising has never been more critical, and new research has found that audio can play an important role in refocusing viewers to what's happening on TV. Media agency ZenithOptimedia Worldwide and Turner Broadcasting did a study with research company Innerscope in the first quarter that looked at what causes a viewer to quickly look up at the TV—a phenomenon they call Snapback. The challenge they found was viewers spent twice as much time looking at second screens during ads. The good news was that Snapbacks were 22% more likely to occur during commercials. More» Upfront Central: Best and Worst from Broadcast Upfront Week From the highs of Jimmy Kimmel's annual industry roast and Adult Swim's late-night bacchanal to the lows of ABC Entertainment Group president Paul Lee flubbing a key data point and NBC skimping on talent, B&C offers a final look back at the barrage of upfronts. More» More News from B&C Bodenheimer to Depart ESPN After 33-Year Run » Ahead of July Debut, A+E's FYI Announces Lineup » CBS Leads TCA Nominations » Around the Web Three New Types of Digital Ad Agencies (Mashable) » Amazon Gets Schooled on Advertising by Alibaba (Adweek) » Yahoo Plots Summer Launch for Delayed YouTube Rival (AdAge) » Calendar June 4-5 Sports Technology Summit Crowne Plaza Charlotte Executive Park Charlotte, NC June 11 The Business of Multiplatform TV Summit Roosevelt Hotel New York, NY June 24 Next TV Summit Loews Santa Monica Beach Hotel Santa Monica, CA For more details click here »

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