 David F. Poltrack
Chief Research Officer, CBS Corp.,
President of CBS Vision David F. Poltrack is Chief Research Officer, CBS Corp., and President of CBS Vision. Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research and monitoring of the national and international video marketplace.
He designed and oversees CBS Television City at the MGM Grand, Las Vegas, CBS’ state-of-the-art research center. CBS Vision is a research unit exploring and offering insight on emerging technologies, media consumption patterns and advertising value in the media marketplace.
Poltrack is past chairman of the Media Rating Council; chairman of the executive committee, Marketing Science Institute; past president, Market Research Council, and in 2009 he was inducted into their Hall of Fame. He is past chairman and currently secretary of the board for the Advertising Research Foundation.
As Adjunct Professor, he teaches at NYU Stern School of Business and the Steinhardt School of Education. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill) and has had many articles published in professional journals. He is a graduate of the University of Notre Dame (B.A., magna cum laude, History), and NYU (M.B.A., Marketing). |
