| Today's Top 3 Stories | | #1 | After Data Breach, Target Plans To Issue More Secure Chip-and-PIN Cards
| | | Still pushing to right itself after an enormous data breach by cybercriminals, Target announced on Tuesday that it would switch its debit and credit cards over to a more secure technology by early next year, most likely making it the first major retailer in the country to do so. (The New York Times)
Why This Is Important: Target, which saw its profits plummet after the attacks during the holiday season, plans to spend about $100 million making the switch; however, some experts said the new cards wouldn't have helped them in that situation anyway.
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| | #2 | Soon On Hulu: Ad That Lets You Order Pizza | | | Just when you thought it couldn't get any easier to order pizza ... (CNN Money)
Why This Is Important: Unlike other streaming platforms, Hulu shows ads for both paid and free users, sure to be attractive to potential advertisers.
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| | #3 | Google Forges A Silver Bullet For Android, Aims It At Samsung's Heart
| | | The rumors are true: Google is working on a new brand called Silver to seize back control of the Android platform. Details of the thing have been corroborated by multiple sources – and it looks like a declaration of war on Samsung and wannabe top-tier gadget manufacturers. (The Register)
Why This Is Important: Samsung threw the first punch in this fight when it announced and committed to its own Tizen platform.
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"I believe Target has a tremendous opportunity to take the lessons learned from this incident and enhance our overall approach to data security and information technology," Gregg Steinhafel, Target's chief executive, said in a statement.
| | | Blog Post of The Day | Making Wearable Tech More Wearable
By Amy Merrick
When Angela Ahrendts became the C.E.O. of Burberry, in 2006, the company had an unusual problem: its brand was too blatant. Burberry's signature pattern, a beige, red, and black plaid, which had formerly been a symbol of exclusivity, was being widely copied—a parody of luxury. It even became associated with a derogatory term in Britain: the "chav," or working-class delinquent, who wreaked havoc while wearing a knockoff Burberry cap. Ahrendts reined in the brand, taking back some licenses that had been issued to partners in other countries, toning down the plaid, and choosing designs that were sleeker and more sophisticated. For high-end products, subtlety sells. More » |
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