B&C BREAKING NEWS: Exclusive: Facebook Offers Data To Improve TV Buying

March 26, 2014 Exclusive: Facebook Offers Data To Improve TV Buying With the upfront advertising market approaching, a research company working with Facebook is releasing a study showing how data from the giant social networking site can be used to more effectively target and buy television commercials. The analysis of public Facebook data by 4C, which has been applying computations science to big data for 20 years, found connections between the brands people interact with and the shows they watch. Some of those connections confirmed long-held media-buying practices, such as beer companies advertising in sports, but others yielded surprising new connections. Jon Lafayette has the story. More»

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