Understand viewer behavior to reach specific audience segments—Feb. 27, NYC

Featured Participants Matt Bayer VP, Advanced TV MAGNA GLOBAL Cathy Hetzel Corporate President Rentrak Chris Monteferrante VP National Sales AT&T AdWorks Chris Pizzurro Head of Product, Sales and Marketing Canoe Nick Troiano President BlackArrow More to be announced.

Addressable. Insertable. Interactive. This half-day conference, presented by Broadcasting & Cable and Multichannel News, will explore the latest developments in the continual quest to direct and tailor messages to viewers television advertisers want to reach on live TV and in shows that are accessed on-demand. Techniques for using knowledge of viewer behavior to reach specific audience segments are making it easier for companies to reach those consumers more efficiently, and at lower cost. Top executives will tackle such relevant questions as: How are advertisers using anonymous demographic and set-top data to profile and segment audiences? Are audience measurement systems keeping pace with new viewing patterns? How can dynamic ad insertion turn VOD into a money-maker that can attract the newest and best TV series? What are the lessons to be learned from effective interactive campaigns?

Register today: multichannelevents.com/advancedad For registration information, contact Jennifer Ware at 917-281-4718 or jware@nbmedia.com

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