Rethinking Digital Signage

TOP STORY - February 10, 2014 Rethinking Digital Signage By Vern Freedlander Most integrators simply think of digital signage as place-based screens solely used to convey advertising or marketing information. This is understandable since the business opportunities associated with digital signage have traditionally rested with the medium's role as an alternative to print-based materials. As a result, businesses in every sector have gone through an extensive process of replacing their print assets with digital screens. The print-to-digital transition has provided operators with an ROI by taking full advantage of today's more effective content management systems that allow operators to target audiences and deliver more effective messages by distributing creative assets via digital signage networks. MORE» SUPPLEMENT 4K Infastructure The workflow for 4K is emerging for players, test and measurement cabling, switching and annotation. Read case studies, trends, and emerging technology. Read this ebook to learn more» NEWS Tightrope Media Systems and BrightSign Announce Digital Signage Partnership » Haivision to Showcase 4K Support for Digital Signage at DSE Conference » Christie Delivers the Intuitive Touch and Affordability in Commercial Grade Full HD Flat Panels » Royal Credit Union Puts StrandVision Digital Signage at the Center of its Member Communications » BrightSign 4K Digital Signage Media Player Takes 4K to New Heights » Vertex Pharmaceuticals Chooses Vista Systems' Spyder Image Processor for Videowall in New Headquarters' Welcome Center » Renewed Vision Unveils New Version of ProVideoPlayer Media Server and Digital Signage Software » ARE YOU NETWORKED? Find customers from a variety of peripheral associations needing your expertise and business. See our list of associations to add to your network. FIND US ONLINE Facebook » Twitter » LinkedIn » UPCOMING EVENTS Digital Signage Expo, Feb. 12-13, Las Vegas » Sound Reinforcement For Technicians, Feb. 24-26, Portland » NSCA Business & Leadership Conference, Feb. 27-March 1, Dallas » For more events, see our calendar. For Advertising Information, contact: Janis Crowley, Western Region, 415-505-1985, jcrowley@nbmedia.com Paul Leifer, Eastern Region/Europe, 908-369-5810, pleifer@media-sales.net

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