| Today's Top Stories | | #1 | CBS Wins Rights To NFL's New Thursday Night Football Package
| | | Network will begin airing eight early-season games for the 2014 season. Games will also be simulcast on the NFL Network, which will also televise eight late-season games—six on Thursday and two on Saturday night. CBS will produce all the games, which will be called by its lead broadcast team of Jim Nantz and Phil Simms.
Why This Matters: This is a huge get for CBS because of the mass live viewership the NFL draws in primetime. NBC's Sunday Night Football last season averaged 21.4 million viewers and a 7.8 18-49 demo rating per telecast. It gives marketers another opportunity to reach a mass male audience on broadcast and maybe some leverage against NBC when they buy their primetime NFL ad inventory during the upfront.
Three Takes: B&C | Sports Illustrated | Ad Age
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| | #2 | MillerCoors Brings In WPP To Work With Incumbent Publicis-owned Saatchi
| | | The beer maker is moving a portion of its Miller Lite account to a collection of agencies at WPP that is expected to include Ogilvy and Johnannes Leonardo, according to Ad Age. Saatchi & Saatchi remains the agency of record on the account but will share the workload.
Why This Matters: The change comes as Publicis Groupe moves closer to finalizing its merger with Omnicom Group, which could create a conflict with a Publicis agency handling Miller Lite and an Omnicom agency, BBDO, handling archrival Bud Light. Perhaps MillerCoors is testing the waters to see if the WPP agencies can handle the entire account.
A Take: Ad Age
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| | #3 | USOC Sponsor AT&T Denounces Russia's Anti-Gay Legislation
| | | The telecom giant said in a blog post that the Russian laws are harmful to lesbian, gay, bisexual and transgender people and harmful to a diverse society overall. AT&T said it was publicly commenting in response to a request from the Human Rights Campaign, which urged Olympic Committee sponsors to support LGBT equality.
Why This Matters: AT&T is the first major advertiser to come out against the Russian laws. AT&T isn't an International Olympic Committee official sponsor but is very prominent as a USOC sponsor. Official IOC sponsors who will be most prominently featured during the upcoming games in Sochi, Russia, include Coca-Cola, General Electric, McDonalds, P&G, Samsung and Visa. None has spoken out as prominently as AT&T.
Three Takes: B&C | USA Today | NYT
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| #4 New BrewDog Beer Brand Takes A Poke At Russian President Putin (Ad Age)
#5 U.K.'s Tesco Mobile Trolls Twitter For Haters And Engages Them (Digiday)
#6 Unilever Offering Free Samples To Customers Of Gilt And Coastal.Com (Adweek)
#7 High Ridge Brands Begins Coupon Campaign Promotion To Help the Needy (NYT)
#8 ComScore Report: Millennials Still Choose Facebook As Most Used Social Site (MediaPost)
#9 The Case Against 'Purposeful Marketing' (Ad Age)
#10 Survey: Over 90% Of Web Users Worry About Companies Sharing Their Info (eMarketer) |
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Percentage of U.S. Internet users who are concerned about companies tracking their online behavior so they can target them with advertising and content, according to a report from data privacy management company TrusTe.
– Reported by eMarketer
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| | MBPT Spotlight | Women Influence the Remote As Well As the Cash Register—Spending power of female television viewers extends to categories including autos and financial
By Jon Lafayette
The influence of women extends to both what shows on television get watched in households and what products advertised on TV get brought home.
That influence has expanded from the days when housewives were targeted via daytime dramas, those soap operas coming loaded with spots for the latest washday miracle. Now women are drawn to a variety of programming genres and are acknowledged as decision makers when it comes to products including automobiles and financial services, once bastions of masculine rule.
Control of the remote control has historically and anecdotally been a man's prerogative. But in new research by Magid Generational Strategies, even husbands give their wives credit for influencing what they watch. And the influence grows with each generation.
Baby boomer wives have influence over what's being watched in their homes according to 54% of boomer husbands. Only 50% of boomer wives credit their husbands with influencing decisions about what's watched. In generation X households, 69% of husbands say the wives have influence over TV show selection while 61% of Gen-Xer wives say their husband influences them. And among millennials—now all adults in the key ad buying demographic—74% of husbands say their wives are involved with deciding what TV shows they watch, while only 61% of millennial wives credit their husband for influencing program choice. "These millennial wives do a lot to wield that influence—more so than their husbands—so you could argue they're putting more effort into it, which is important to a network or content creator," says Sharalyn Hartwell, executive director of Magid Generational Strategies. "These are ones you want to win over; they'll bring more to the party."
Millennial women's influence over TV viewing extends beyond her husband. Compared to her husband, the millennial wife is more likely to "like" shows on Facebook and recommend shows on other social media sites like Twitter or Tumblr.
They also send emails about shows and send links to the show's website and even links to commercials for the show.
In what somewhat surprising categories do women now have a much larger control of spending power? And what new methods are women-centric networks such as Lifetime using to reach them?
For more, click HERE (sub required)
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| | Fates & Fortunes | • MATT SEILER was named president of the Media Lions Jury for the 2014 Cannes Lions festival. The news comes from a report in MediaPost. Seiler is global CEO of Interpublic's Mediabrands. Other jury presidents named include: TOM BEDECARRE, chairman of AKQA and president of WPP Ventures, was named president of the Innovation Lions Jury; JOSE MIGUEL SOKOLOFF, president of Lowe Global Creative Council and cochairman and CEO of Lowe SSP 3 Colombia—Outdoor Lions Jury; SUSAN CREDLE, chief creative officer, Leo Burnett USA—Promo & Activation Lions Jury; TONY HERTZ, owner and creative director of Tony Hertz, Radio & Brand Sound—Radio Lions Jury; PRASOON JOSHI, chairman, CEO and CCO, India and South Asia, McCann Worldgroup—Titanium & Integrated Lions Jury; DAVID SABLE, global chief executive officer, Y&R—Creative Effectiveness Jury; and AMIR KASSAEI, chief creative officer, DDB Worldwide—Film Lions Jury.
• SUSAN WOJCICKI is expected to be named head of YouTube, according to The Information and Re/code. Wojcicki is currently senior VP of advertising and commerce at YouTube parent Google. She will replace Salar Kamangar, who is reportedly being reassigned within Google.
• SHANNON O'NEILL has been promoted to president of the Travel Channel. She has, for the past three years, been senior VP and chief revenue officer for the cable network. O'Neill succeeds Laureen Ong who left in October. Prior to Travel Channel, O'Neill held positions at Golf Channel and in Comcast's programming group.
• BRIANNA KEILAR was promoted to senior political correspondent at CNN where she will be the lead reporter covering the expected candidacy of Hillary Clinton and the other Democratic candidates for president. She will also be primary fill-in for The Situation Room with Wolf Blitzer. Keilar joined CNN in 2006 as a general assignment correspondent and was most recently senior White House correspondent.
• MARK KORNBLAU was named senior VP, communications, NBC Universal News Group. He succeeds Kathy Kelly-Brown who was recently named to lead the newly created NBCU Global Talent Booking division. Kornblau was most recently managing director of corporate communications for JPMorgan Chase. Prior to that, he was communications director and spokesman for Ambassador Susan Rice at the U.S. Mission to the United Nations. He was also VP of corporate communications at Zagat Survey.
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| | What They're Watching | BROADCAST RATINGS
'Biggest Loser' Finale Down From Last Year
NBC's The Biggest Loser wrapped its 15th cycle Tuesday night. The finale was down 19% from the March 18, 2013, cycle 14 show wrapper and tied the end of 2012's cycle 13 as the series' lowest-rated finale. Loser was preceded by the special Winter Gold: First Look at the Sochi Olympics. NBC finished second on the night. CBS' NCIS was Tuesday night's top-rated broadcast show, even with its last original broadcast Jan. 14. In their first new broadcasts since Jan. 14, NCIS: Los Angeles grew 21%, and Person of Interest gained 5%. CBS led all networks. Fox's Dads was even with last week. New Girl came in down 16% from its last regular original on Jan. 21. Fox aired a rerun of Brooklyn Nine-Nine in its normal 8:30 p.m. time slot, then an original at 9:30 p.m., the show's first time in the later slot. The new Brooklyn was down 26% from its Jan. 21 episode. Fox and ABC tied for third place. On ABC, Marvel's Agents of S.H.I.E.L.D. was down 5% from its last original on Jan. 14. The Goldbergs (up 13%) and Trophy Wife (up 11%) both grew from their last new episodes Jan. 21. Killer Women was flat from its last original two weeks ago. The CW rounded out the evening. The Originals declined 20% from last week, a series low. Supernatural was down one tenth.
For more, click HERE
CABLE RATINGS
'Love and Hip Hop' Romances Monday Night Lineup
VH1's Love and Hip Hop topped Monday's cable roster with a 1.8 adult 18-49 rating and 3.1 million viewers. USA's WWE Monday Night Raw wrestled into the second, third and fourth spots. The 8 p.m. offering came in at No. 2 with the 9 p.m. and 10 p.m. time slots close behind, earning 1.5, 1.4 and 1.4 in the demo, respectively. In total watchers, Monday Night Raw had the lineup in a headlock, garnering 4.4 million, 4.2 million and 4.0 million in the 8 p.m., 9 p.m. and 10 p.m. hours, respectively.
For more, click HERE
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| Overnight Ratings: Tuesday, February 4
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| NCIS
| 3.0
| 19.3
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D.
| 2.1
| 6.5
| NBC
| WINTER GOLD: NBC'S FIRST LOOK AT THE SOCHI OLYMPICS
| 1.4
| 5.3
| FOX
| DADS (8:00)
BROOKLYN NINE-NINE (R) (8:30)
| 1.5
1.3
| 3.7
3.2
| UNIVISION
| POR SIEMPRE MI AMOR
| 1.0
| 2.9
| CW
| THE ORIGINALS
| 0.8
| 2.0
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| NCIS: LOS ANGELES
| 2.9
| 16.4
| NBC
| THE BIGGEST LOSER
| 2.0
| 7.0
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.5
| 3.9
| FOX
| NEW GIRL (9:00)
BROOKLYN NINE-NINE (9:30)
| 1.6
1.4
| 3.5
3.2
| ABC
| THE GOLDBERGS (9:00)
TROPHY WIFE (9:30)
| 1.7
1.0
| 5.1
3.3
| CW
| SUPERNATURAL
| 1.1
| 2.5
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE BIGGEST LOSER
| 2.3
| 7.7
| CBS
| PERSON OF INTEREST
| 2.1
| 12.1
| UNIVISION
| QUÉ POBRES TAN RICOS
| 1.2
| 3.0
| ABC
| KILLER WOMEN
| 0.7
| 3.1
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'American Pickers' Still the Pick of the Litter For Viewers
This hit History channel reality series is generally rolling along in its sixth season on a new night, Wednesdays at 9. The series follows Mike Wolfe and Frank Fritz who once again drive through the country's back roads searching for junkyards and barns containing valuable relics from the past. This season has had the duo doing some of their "picking" in England and Italy, before returning to the U.S., but viewers have continued to tag along. Most recently they've been visiting locations in upstate New York and this week finds them in Colorado where they will visit a historic opera house packed with collectibles. The upshot: This series took a bit of a ratings hit this season. After leading out of History's most-watched series, Pawn Stars, the network moved that show to Thursday leaving Pickers to fend for itself on Wednesdays. Still, the series is averaging a sizable 3.5 million viewers and a 0.8 18-49 demo rating and the viewer total is higher than it premiered at in its first season in 2010.
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| • 'Top Chef' Of the Future To Be Crowned Wednesday on Bravo
Bravo's signature cooking competition show concludes its 11th season on Wednesday at 10 p.m. when it will crown the latest "Top Chef." The two remaining competitors are Nick Elmi, an executive chef from Massachusetts, and Nina Compton, a chef who most recently worked in the Fontainebleu Hotel in Miami. The series, hosted by Padma Lakshmi who also serves as a judge, has featured judges Tom Colicchio, Gail Simmons, Hugh Acheson and Emeril Lagasse this season. The upshot: Top Chef has already been renewed for season 12, even though it is not drawing anywhere near the viewership it did during its peak seasons. This season the series is averaging about 1.4 million viewers and a 0.6 18-49 demo rating.
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| • Food Network Hopes Viewers Buy Into New 'Restaurant' Series
Food Network on Wednesday night at 9 will premiere a new series titled Buy This Restaurant, which follows aspiring restaurant owners who take steps toward achieving their dreams with the help of real estate expert Keith Simpson. In each episode, Simpson shows novice owners three different locations that could work for their restaurant concept and helps them visualize how the space can be utilized. The upshot: Cable is awash with series wherein experts help people buy new homes and some of the series are quite popular with viewers. This one fits into the Food Network programming wheelhouse, although there are more prospective new home buyers than prospective restaurant owners.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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