Measuring Communications Effectiveness

TOP STORY - January 27, 2014 Measuring Communications Effectiveness By Vern Freedlander, Vice President, Production, X2O Media Now more than ever, the business sector is looking for hard evidence that communications programs are meeting objectives. The economic downturn has forced corporate communicators everywhere to apply a laser-like focus on costs and show the ROI for communications campaigns. This is a very difficult task. For example, how does one show hard numbers that a target audience has been sufficiently influenced by a communication or that a new technology installation has “engaged” more employees? MORE» SUPPLEMENT High Resolution Systems Powerful projectors and speakers intensify the AV experience. Read case studies, trends, and emerging technology. Read this ebook to learn more» NEWS YCD Multimedia Announces Next Generation of Its Flagship Digital Signage Platform » Matrox Mura Network API Brings Exciting New Digital Signage Functionality to Mura-based Video Walls » Barix Audio Signage Solutions Give Screens a Voice » Barix Sharpens Retail Focus in 2014 » VMP Launches FP-LWAB Large Flat Panel Articulating Wall Mount » ARE YOU NETWORKED? Find customers from a variety of peripheral associations needing your expertise and business. See our list of associations to add to your network. FIND US ONLINE Facebook » Twitter » LinkedIn » UPCOMING EVENTS Integrated Systems Europe, Feb. 4-6, Amsterdam, Netherlands » Digital Signage Expo, Feb. 12-13, Las Vegas » AVAD Vendopalooza, Feb. 20, Dallas » Sound Reinforcement For Technicians, Feb. 24-26, Portland » NSCA Business & Leadership Conference, Feb. 27-March 1, Dallas » For more events, see our calendar. For Advertising Information, contact: Janis Crowley, Western Region, 415-505-1985, jcrowley@nbmedia.com Paul Leifer, Eastern Region/Europe, 908-369-5810, pleifer@media-sales.net

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