| Today's Top Stories | | #1 | Yahoo Overhauls Its Advertising
| | | The search engine is changing the name of its ad exchange from Right Media to Yahoo Ad Exchange, and its 18-month-old audience-targeting program Genome will now be called Yahoo Audience Ads. The company is also rolling out its automated buying tool, Yahoo Ad Manager, and will be offering better ad targeting capabilities on Tumblr under a new name: Sponsored Posts Powered by Yahoo Advertising.
Why This Matters: Yahoo wants to challenge Google for more ad dollars and believes stepping up its offerings and simplifying their use by marketers could help the company do that.
Two Takes: Ad Age | Adweek
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| | #2 | JeffreyGroup Opens Pinta, Its New Hispanic Ad Agency
| | | The independent marketing and corporate communications agency's new unit will be based in Miami with offices in Los Angeles and New York, The New York Times reports. Pinta will begin with 20 employees and work with existing JeffreyGroup clients that include Diageo's Johnnie Walker; Facebook; Fox Hispanic Media; TD Bank; and T-Mobile US. Mike Valdes-Fauli, previously president of JeffreyGroup, will become president and CEO of Pinta.
Why This Matters: With spending power of more than $1 trillion a year and rising, the Hispanic population in the U.S. is a growing marketer target. Brands now have another choice among agencies. Peter DeLuca of T-Mobile says, "Consumers are picking and choosing where they acquire brand information and we want them to learn about T-Mobile in a language they're comfortable with."
A Take: NYT |
| | #3 | Despite Digital Video Growth, Agency Execs Say Traditional TV Still Works Well For Marketers
| | | At a CES panel, agency and online publishing execs acknowledged that digital still lags well behind TV in distribution reach, according to an Ad Age report. "People are still watching more than four hours of live TV a day," said Stuart Sproule, president of TBWA's Digital Arts Network. "TV still works; it sells products," said Richard Guest, president of Tribal Worldwide's U.S. operations. Jeff Minsky, director of emerging media at OMD said while college students watch less TV, they usually return once they graduate and get a job.
Why This Matters: While some dollars are moving, even AOL Networks CEO Bob Lord says, "We have a long way to go" to reach the eyeballs TV distribution gets. "Video reach still isn't there yet for curated content."
A Take: Ad Age
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#4 Starcom MediaVest Group Unveils New Content Marketing Platform (MediaPost)
#5 CVS Launches Creative Agency Review (Adweek)
#6 Ace Metrix Names Google The Most Effective Brand Advertiser Of 2013 (Ad Age)
#7 Burger King Picks Code And Theory As North America Digital Creative Agency (MediaPost)
#8 Meredith Exec Talks About The Publisher's Programmatic Ad Sales Strategy (Digiday)
#9 LiquidThread's Poer Lists Top Three Trends At Consumer Electronics Show (Ad Age)
#10 73% Of Online Adults Focus On Five Social Networks (MediaPost)
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Percentage of online adults who were Facebook users in 2013, according to a survey by Pew Research Center's Internet Project. That percentage is up from 67% in 2012.
– Reported by MediaPost
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| | MBPT Spotlight | 'Today' Show Sees Chance To Get Back In The Game As Olympics Approach
By John Consoli
On Monday, ABC News, feeling its oats and wanting to crow to the media, put out a press release that proclaimed its morning show, Good Morning America, scored "the largest fourth-quarter total viewer lead over NBC's Today in more than 22 years."
Facts are facts, and that is a fact. Through the first quarter of the 2013-14 broadcast season, which is the fourth quarter of calendar year 2013, GMA was averaging 5.68 million total viewers compared to 4.97 million for Today, a lead of 710,000 viewers per morning, according to Nielsen data. That's up from a lead of 520,000 viewers in the fourth quarter of 2012.
You can't blame ABC News for wanting to stick it to NBC News. After all, until April 2012, when GMA drew more viewers than Today, its NBC rival had held the viewer title for 852 consecutive weeks. NBC News is, understandably, staying rather mum about Today's ratings.
However, beneath the surface, there is a glimmer of hope that things might be starting to turn around for the embattled morning show. While most media agencies who buy the news dayparts for their clients do so using the 25-54 demo as currency on which ratings guarantees are based, Today in fourth-quarter 2013 gained 274,000 18-49 viewers per show compared to the previous year, and went from trailing GMA by 80,000 viewers in the demo, to leading by 144,000, 1.64 million to 1.50 million. Younger is still good for advertisers, unless we're talking about pharmaceutical companies or high-end, luxury automakers.
In that key 25-54 "news demo," Today gained 284,000 viewers compared to GMA's increase of 215,000 viewers. That cut the GMA viewer lead in the demo to 71,000 viewers per morning from 90,000, with GMA averaging 2.145 million viewers to Today's 2.074.
And perhaps most importantly, the 2014 Winter Games is also on the horizon, and Today usually gets an audience lift once the Olympic telecasts begin.
What should the folks at Today be worried about, concerning a possible Olympics lift? And what demo does the show really need to work on luring in?
For more, click HERE
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| | Fates & Fortunes | • YANNICK BOLLORE will replace DAVID JONES as global CEO of agency holding company Havas, according to media reports. Jones has held the post since 2011. Jones will also be succeeded as CEO of ad agency Havas Worldwide, with the agency's global copresident ANDREW BENETT moving up. Jones had been CEO of Havas Worldwide since 2009.
• STEVE ERICH was named president of Crispin Porter + Bogusky. Erich, a 10-year veteran at the agency, moves up from partner and managing director and succeeds Jeff Steinhour who will become vice-chairman. At the same time, MIKE SAUNTER has joined CPB as chief operating officer. He was previously chief financial officer at Warner Music International.
• MIKE CHICO was named senior VP, sales, for the Telemundo Station Group. He was most recently senior VP, national sales, at Clear Channel Outdoor. Prior to that he was executive VP of ad sales for MSG from 2006-2008, where he oversaw sales for MSG Network, FSN New York and the New York Knickerbockers and New York Rangers. He also was senior VP of East Coast sales at NBC, and prior to that was senior VP of Olympic sales and marketing. Chico will report to Frank Comerford, chief revenue officer and president of commercial operations for the NBCU Owned Television Stations.
• MARK LIEBERMAN was named president and chief executive officer at MSO ad services company Viamedia. Lieberman succeeds Jeff Carter who will remain with the company as an advisor and as board vice chairman. Lieberman was cofounder and former chairman and CEO of TRA, the analytics firm that is now a unit of TiVo. He also previously served as chairman and CEO of Interactive Video Technologies, as president of About.com Ventures, and as executive VP of Reed Elsevier Business Information.
• LESLEY GOLDMAN has joined truTV as vice president of development and original programming. She was most recently VP of primetime alternative programming for CNBC. Prior to that, she was senior development consultant for MTV's East Coast series development team.
• ROBERT BRILL has joined independent agency Ayzenberg Group as executive director of its Influencer Outreach Network. The network places ads in digital content for the agency's clients. Brill will oversee programmatic media. He most recently operated his own programmatic company called Fulcrum5.
• IAN DARKE has been selected as lead commentator for ESPN's 2014 FIFA World Cup TV coverage. Darke has been ESPN's "lead voice" for international soccer since 2010.
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| | What They're Watching | BROADCAST RATINGS
'Intelligence' Debuts Solid Out of 'NCIS'
CBS' new drama Intelligence got off to a solid start on Tuesday, airing out of NCIS. CBS said it was the most-watched series premiere this season. Intelligence moves to its regular 10 p.m. time slot on Mondays next week. NCIS was even in the demo with its last original while garnering a season-high in total viewers. At 10 p.m. Person of Interest also matched its last episode. CBS finished first Tuesday. ABC's premiere of drama Killer Women debuted to a weak rating at 10 p.m., down four tenths from what Lucky 7—which was pulled after two episodes—premiered to in the fall. Earlier, Agents of S.H.I.E.L.D. was even with its last episode. The Goldbergs returned up a tenth and Trophy Wife was even. ABC finished in a tie with Fox for third. Fox's Dads returned up a tenth, while Brooklyn Nine-Nine came back down a tenth. New Girl was down 16% in its 2014 debut while The Mindy Project was up a tenth. NBC was in second. The Biggest Loser and Chicago Fire were both down three tenths in their return. The CW aired repeats.
For more, click HERE
CABLE RATINGS
ESPN's BCS Championship Telecast Scores 25.5 Million Viewers
ESPN's coverage of the thrilling Florida State-Auburn Vizio BCS Championship game drew 25.5 million viewers, slightly down from last year's BCS college football championship game, according to network officials. The title game, in which Florida State defeated Auburn 34-31 on a dramatic, late fourth-quarter touchdown, still ranks as the third most-watched cable telecast of all time, behind the 26.3 million viewers who tuned in to last year's Alabama-Notre Dame BCS game and the cable record 27 million watchers who viewed the 2011 Auburn-Oregon State BCS Championship game, according to Nielsen. Overall, ESPN's "BCS Megacast" drew 26 million viewers across ESPN, ESPN2 and ESPNEWS. In addition, WatchESPN generated 553,000 unique viewers online, a 53% increase over last year's live stream of the BCS Championship game.
For more, click HERE
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| Overnight Ratings: Tuesday, January 7
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| NCIS
| 2.9
| 20.6
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D.
| 2.1
| 6.5
| NBC
| THE BIGGEST LOSER
| 1.6
| 5.4
| FOX
| DADS (8:00)
BROOKLYN NINE-NINE (8:30)
| 1.5
1.5
| 3.7
3.5
| UNIVISION
| POR SIEMPRE MI AMOR
| 1.3
| 3.5
| CW
| THE ORIGINALS (R)
| 0.3
| 1.1
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| INTELLIGENCE
| 2.4
| 16.6
| NBC
| THE BIGGEST LOSER
| 1.7
| 5.4
| ABC
| THE GOLDBERGS (9:00)
TROPHY WIFE (9:30)
| 1.7
1.2
| 5.4
3.9
| FOX
| NEW GIRL (9:00)
THE MINDY PROJECT (9:30)
| 1.6
1.3
| 3.2
2.6
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.3
| 3.6
| CW
| SUPERNATURAL (R)
| 0.4
| 1.1
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| PERSON OF INTEREST
| 2.0
| 12.1
| NBC
| CHICAGO FIRE
| 1.9
| 6.8
| UNIVISION
| QUÉ POBRES TAN RICOS
| 1.1
| 3.0
| ABC
| KILLER WOMEN
| 0.9
| 3.9
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • CBS Looks To Give Power To the 'People'
Kat Dennings and Beth Behrs, costars on the CBS sitcom 2 Broke Girls, will cohost the 40th Annual People's Choice Awards on CBS, airing Wednesday night at 9 p.m. The telecast will air live from the Nokia Theater in Los Angeles with Mark Burnett serving as executive producer for the fifth consecutive year. Glee leads the list of TV nominees with eight. Presenters will include Jessica Alba, Christina Aguilera, Kaley Cuoco, Sandra Bullock, Emily Deschanel, Robert Downey Jr., Zac Efron, Juliana Marguilies, Britney Spears, Justin Timberlake and many others. The upshot: Last year's telecast, also on a Wednesday night in January, drew 9.3 million viewers and a 2.7 18-49 demo rating. Those are solid enough, but it finished second to ABC's Modern Family in the 9-9:30 p.m. half-hour. The sitcom drew 12 million viewers and a 4.7 demo rating and has its midseason premiere on Wednesday night.
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| • From 'Fire' to 'PD': That's the Chicago Way
Dick Wolf's latest TV drama series, Chicago PD, a spinoff of his Chicago Fire, premieres on NBC Wednesday night at 10, making it the third Wolf series on the network's primetime schedule this season. Chicago Fire is now in its second season, airing on Tuesday nights at 10, and is NBC's second most-watched drama, while Law & Order: SVU is now in its 15th season, airing on Wednesday nights at 9 and currently the network's third most-watched drama. Chicago PD, centered around hardnosed detective Hank Voight (Jason Beghe)—a character that first appeared in Chicago Fire—follows the exploits of the Chicago Police Department's elite Intelligence Unit. The series has an ensemble cast that also includes Sophia Bush. The upshot: NBC has a planned Chicago PD crossover episode with Law & Order: SVU during the February sweeps and plans also call for characters from Chicago Fire and Chicago PD to make appearances in each others series.
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| • 'Psych' Back To Psych Up USA Viewers
The detective dramedy returns for its eighth season on USA on Wednesday night at 9 p.m. after averaging 2.5 million viewers per episode and a 0.8 18-49 demo rating last season. USA aired a two-hour special Psych: The Musical, cowritten and directed by Psych creator Steve Franks in mid-December and it drew about 2.2 million viewers and a 0.8 demo rating. The upshot: There have been rumors since season three that this series was going to be canceled but it keeps on drawing viewers and getting renewed. It is currently the network's longest-running original series.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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