| Today's Top Stories | | #1 | Viacom Launches An Upgraded Integrated Marketing Unit
| | | Viacom Velocity merges the media company's existing music and entertainment integrated marketing teams under Dario Spina, with a new unit, Viacom Creative Content Solutions, to be headed by Niels Schuurmans, who joins Viacom from Spike TV. Both execs will report to Jeff Lucas, head of sales for music and entertainment at Viacom Media Networks. Schuurmans' team will create original content for clients on all Viacom networks and digital platforms. A service, Viacom Echo Social Media Network, will develop social media campaigns for clients.
Why This Matters: "Now more than ever, creative collaboration and custom content are at the center of our client partnerships, and we continue to grow our capabilities to meet marketers' evolving needs," said Lucas.
Three Takes: B&C | Variety | Adweek
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| | #2 | 'USA Today' Adds More Analytics To Its Annual Super Bowl Ad Meter
| | | The national newspaper will partner with Adobe to use its Digital Index to provide information on which commercials resonated by specific gender, age groups, geographic location and household income, among other consumer profiling data.
Why This Matters: Already entering its 26th year as the highly recognized barometer of which Super Bowl commercials hit or missed during the big game, its added data gives marketers more insight as to which ads the consumers liked or disliked. "It's more demographic information, which the advertisers thrive on," said Larry Kramer, president and publisher of USA Today.
A Take: Adweek |
| | #3 | World Cup Sponsors To Spend $600 Million On Brazil's TV Globo Network
| | | Eight marketers will pay about $75 million each for a TV presence around the World Cup soccer matches and related coverage on Brazil's largest TV network, according to Ad Age. Marketers include Ambev, Coca-Cola, Banco Itaú, Johnson & Johnson, Hyundai, Nestle, wireless company Oi and local retailer Magazine Luiza. According to Globo marketing director Anco Saraiva, each advertiser will get a minimum of 1,120 video insertions, including 451 30-second TV commercials, hundreds of quick mentions with visuals when announcers talk about the Cup games and 359 special 5-second commercials created by Globo and running at the beginning and end of games, and other sports programming and during commercial breaks.
Why This Matters: Globo will broadcast all 64 World Cup games in Brazil. This deal will give each marketer massive exposure.
A Take: Ad Age
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The number of times daily that consumers pick up their cell phones, according to a survey by Mobile Posse and Phoenix Marketing International.
– Reported by eMarketer
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| | MBPT Spotlight | "I Wanted To Expand My Skill Set": At Horizon Media, Marianne Gambelli Makes Happy Return to Her Agency Roots By John Consoli
Marianne Gambelli, Horizon Media's executive VP and chief investment officer, has come full circle in her career. After spending the first decade, beginning in 1980, with stints as a media planner and buyer at two agencies, and then rising up the ladder in ad sales at NBC during her 23 years there, she's back on the agency side.
Gambelli initially worked as a media planner and network TV buyer at Grey Advertising, before moving to Backer, Spielvogel & Bates, where she rose to handle network media buying for the Miller Brewing Co., becoming the first female sales exec to work on the account.
She moved to the sales side in 1989, joining NBC as an account executive and was promoted to director of sports sales four years later. After that, Gambelli was elevated to VP of NBC sports sales, VP of eastern sales and executive VP, sales for primetime sports and specials, before being named executive VP of NBC Universal sales and marketing, where she oversaw the sales and integrated marketing efforts for both the NBC television network and NBCUniversal cable networks USA, Sci Fi (now Syfy) and Bravo.
In 2010 she was promoted to president of NBC network ad sales, where she was responsible for overseeing sales efforts for NBCU's broadcast properties, including NBC entertainment sales, news sales and sports sales, as well as for ad sales for NBC's cable news channels, MSNBC and CNBC. She also had oversight over the NBC regional sales offices in Chicago, Los Angeles and Detroit.
After departing NBCU in October 2012, Gambelli eventually decided to go back to her media buyer roots. She joined Horizon Media, the largest U.S. independent media agency with billings of about $4 billion, in June 2013.
At Horizon, she succeeded Aaron Cohen, executive VP and chief media negotiation officer, who has stayed with the agency in a senior advisory role to Horizon's CEO and founder Bill Koenigsberg, also helping Gambelli transition into her new role, where she oversees media activation strategy for all offline media.
Here, Gambelli discusses her transition from the network selling side to the agency buying side, and the similarities and differences between the two.
What was it that attracted you to Horizon Media as opposed to another agency? I knew Bill [Koenigsberg, Horizon CEO]. I had sat on a few industry panels with him over the years. I liked the independence of Horizon. It's pretty unique in today's marketplace for an agency its size to not be a part of a major holding company. The corporate culture at Horizon is also unique. There is less politics. You don't have to run ideas through a number of different executives like you do in holding companies to get answers or approvals. Bill is involved in all decisions. If you take an idea to him, it can get done very quickly. He's accessible. He encourages out-of-the-box thinking and risk-taking. I felt I could do more here. I primarily had a TV ad sales background, but I wanted to expand my skill set to other media and he offered me the opportunity.
What is Gambelli's mandate at Horizon? And how does she believe the upfront process has shifted—and has it been for the better?
For more, click HERE
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| | Fates & Fortunes | • TIM RUSSELL was named senior managing director of sales at Meredith Video Studios. Russell will be responsible for managing advertising sales initiatives for MVS, Meredith's full-service, international video development, production and multiplatform distribution company, which produces customer video for TV, the Web, social and mobile applications, as well as branded content for the nationally syndicated lifestyle program The Better Show. Russell was previously VP East, at Comcast Media 360. He has also served as senior VP of sales at TVGN; VP, Eastern sales manager at the Tennis Channel; and VP of sales and marketing at CNN Networks.
• ALLAN INFELD was promoted to VP, client development at Telemundo Media. Infeld, who joined Telemundo in March 2013, was previously director, client development, and continues to be based in New York. His duties include identifying new ad categories and initiating and maintaining conversations with key advertisers. Prior to Telemundo, Infeld was VP, client development and ad sales for the new business group at Univision Communications. He was also senior VP, advertising sales and new business development at Cablevision/Madison Square Garden/Fuse Television.
• COLIN SUTTON was named VP, client services, at social marketing technology company SocialCode. He was previously U.S. director for social media at media agency OMD, and prior to that was managing director at social media agency M80. In his new role, he will lead client strategy and delivery for the U.S. East coast and central regions. He will also serve as a senior consultant for clients globally. • LEX FENWICK is out as CEO of Dow Jones & Co., publisher of The Wall Street Journal, after two years in the post. Until a permanent replacement is hired, WILLIAM LEWIS, chief creative officer at Dow Jones' parent company News Corp., will assume the role of CEO. Prior to joining Dow Jones, Fenwick had spent more than 20 years at Bloomberg L.P. He was CEO of Bloomberg Ventures when he departed for Dow Jones. Before being named CCO of News Corp. last year, Lewis was group general manager for News Corp.'s U.K. newspaper division. He also served as editor-in-chief of the Daily Telegraph in London. |
| | What They're Watching | BROADCAST RATINGS
Big Ups to 'Brooklyn Nine-Nine' Fox's Brooklyn Nine-Nine rose 36% from last week's broadcast, tying with NBC's The Biggest Loser as broadcast's top-rated show Tuesday night. Loser gained 12% from its previous week to help NBC finish as the top broadcast network for the night. Chicago Fire was even. Fox saw gains throughout its Tuesday night comedy block, finishing second. Dads was up 25% from the previous week. New Girl rose 13%. The Mindy Project rose 36%. CBS finished third with a lineup of reruns. The CW outperformed ABC. The Originals lifted 11%. Supernatural, which drew its most total viewers since October 2010, rose 10%. ABC kicked off its night with a rerun of Marvel's Agents of S.H.I.E.L.D., followed by new episodes of The Goldbergs, which was down 17%, Trophy Wife, which was down 10%, and Killer Women, which was even.
For more, click HERE
CABLE RATINGS
'Klondike' Premieres to 3.4 Million Viewers The first two hours of Discovery Channel's Klondike debuted Monday night to an average of 3.4 million total viewers, according to Nielsen Research. The opening installment of the six-hour miniseries earned a 1.7 rating among adults 25-54, a 2.3 rating among men 25-54 and a 2.2 among men 18 and up. Klondike is Discovery's first scripted drama. Its format mirrors that of History's Hatfields & McCoys, that network's first scripted effort, which, like Klondike, aired in two-hour installments spread out over three consecutive nights. Hatfields averaged 13.8 million viewers when it bowed in 2012, and its third installment broke records for the most viewers ever for an evening of ad-supported cable at 14.3 million. The second two-hour installment of Klondike will air Tuesday at 9 p.m., with the final installment set to air Wednesday at 9 p.m.
For more, click HERE
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| Overnight Ratings: Tuesday, January 21
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE BIGGEST LOSER
| 1.9
| 6.9
| CBS
| NCIS (R)
| 1.8
| 13.9
| FOX
| DADS (8:00)
BROOKLYN NINE-NINE (8:30)
| 1.5
1.9
| 3.9
4.5
| UNIVISION
| POR SIEMPRE MI AMOR
| 1.1
| 3.1
| CW
| THE ORIGINALS
| 1.0
| 2.3
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D. (R)
| 0.9
| 3.7
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE BIGGEST LOSER
| 1.9
| 6.3
| FOX
| NEW GIRL (9:00)
THE MINDY PROJECT (9:30)
| 1.8
1.5
| 3.7
3.0
| CBS
| NCIS: LOS ANGELES (R)
| 1.6
| 10.4
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.4
| 3.6
| ABC
| THE GOLDBERGS (9:00)
TROPHY WIFE (9:30)
| 1.5
1.0
| 4.7
3.5
| CW
| SUPERNATURAL
| 1.1
| 2.7
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| CHICAGO FIRE
| 1.8
| 7.0
| CBS
| PERSON OF INTEREST (R)
| 1.2
| 7.3
| UNIVISION
| QUÉ POBRES TAN RICOS
| 1.2
| 2.8
| ABC
| KILLER WOMEN
| 0.7
| 3.6
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| | TOMORROW'S BIG RATINGS STORIES TODAY | | • Brotherly Love Abounds But Is 'Wahlburgers' Well Done? The Wahlberg brothers, singers-turned-actors Donnie and Mark, will star in a new A&E series named after their family hamburger restaurant in Hingham, Mass., called Wahlburgers; it premieres Wednesday night at 10:30 p.m. Actually, they will be featured regularly in the series, but it is brother Paul who runs the place and does the cooking. These days, Donnie is being kept busy as one of the stars of the CBS drama Blue Bloods. Two-time Oscar nominee Mark is busy as an actor and producer. The Wahlbergs were born and raised in Massachusetts and the restaurant, which also serves mac and cheese, salads and finger foods, is said to be a popular destination for hungry folks in its neighborhood. The upshot: A recent UPI article described the Wahlbergs as "wicked, wicked popular" in Massachusetts, but does that popularity extent across the U.S.? More than 10 million viewers watch Blue Bloods each week, and Mark's films are pretty popular, so if fans tune into this new reality series, it can become an instant hit. |
| | • Comedy Central 'Broadens' Its Scripted Sitcoms The comedy network will add a new sitcom to its schedule on Wednesday night at 10:30 when it premieres Broad City. The new scripted series was created by Abbi Jacobson and Ilana Glazer who also star as two twentysomething best friends who try to navigate their way through life in New York City. Comedy Central describes them as opposites who are "broke, flawed and don't shy away from the sticky situations NYC throws at them." The series will lead out of the fourth season premiere of sitcom Workaholics, an ensemble comedy about three male friends working at a telemarketing company. The upshot: Comedy Central, known for its standup comedy and other funny unscripted programming, slowly continues to expand its scripted comedy lineup and is giving Broad City a solid lead-in. Last season, Workaholics premiered to 1.7 million viewers and averaged 1.4 million viewers and a 0.8 18-49 demo rating. The only possible downside is that Workaholics draws a heavy younger male audience, while Broad City might be popular mostly among females. |
| | • The 'Idol' Freefall Watch Begins Fox's American Idol season 13 premiere last Wednesday night was down 15% in viewers and 20% in its 18-49 demo ratings over its premiere for season 12. While it drew 15.2 million viewers and a 4.7 demo rating, those numbers were way off of the previous year. Last Thursday, viewership fell even further. The Thursday night Idol drew 13.4 million viewers, down 12% from Wednesday, but down 23% from last season's premiere on that night. It drew a 3.9 18-49 rating on Thursday night which was down 17% from Wednesday and 30% from the Thursday premiere last season. The upshot: New judge Harry Connick Jr. and the return of Jennifer Lopez didn't seem to help stanch the bleeding. By the end of last season, Idol was averaging 6 million fewer viewers than it started the season with. If that happens again this year, it could fall to below 10 million viewers, which would be a first in the show's storied history. |
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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