| Today's Top Stories | | #1 | Cheerios' First-Ever Super Bowl Spot: A Sequel With Interracial Family
| | | The cereal maker will air a sequel commercial with the family that appeared in a May 2013 spot, which drew racist remarks across the Internet, including on YouTube where the commercial was streamed. Camille Gibson, VP of marketing for Cheerios told The New York Times, "The big game provided another opportunity to tell another story about family love."
Why This Matters: Cheers to Cheerios, a mainstream cereal brand that's been on the market for 73 years, for not backing down to a minority of racists and bigots. The original spot has been watched online almost 4.7 million times, and on YouTube, likes total 74,400 compared to 3,000 dislikes. Now 100 million-plus will get to watch the sequel during the Super Bowl.
Two Takes: NYT | Adweek
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| | #2 | Study Finds Consumers Clueless About AdChoices Privacy Program
| | | Research by Parks Associates finds the Digital Ad Alliance's icon on Internet ads is only understood by 6% of people in its 2013 survey. That awareness level is up just 1% from the last survey in 2011. Most people simply do not know that by clicking on the icon they can opt-out from targeted ads.
Why This Matters: These results are not good for the ad industry because if the government sees that self-regulation in the area of ad targeting to gather consumer information is not working, government regulation could be right around the corner.
A Take: Ad Age
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| | #3 | NHL Stadium Series Sponsor Coors Light Wants A Game In Colorado
| | | The title sponsor of professional hockey's new series of four outdoor games has asked the league to bring the event to its home state of Colorado next year with a game in Denver, Ad Age reports. NHL CMO Brian Jennings said the Colorado Avalanche is under consideration to host a Stadium series game next year.
Why This Matters: You can't blame an advertiser spending big bucks to promote a successful sporting event in other cities not to want that event held in its home state. As the saying goes: "Money talks, b------t walks."
A Take: Ad Age
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| #4 Here's What Else A $4 Million Super Bowl Commercial Could Buy (Digiday)
#5 Facebook Rolls Out Its 'Custom Audiences' Features To All Advertisers (MediaPost)
#6 Online Newcastle Ale Teaser Ad Pokes Fun At Super Bowl Commercials (Ad Age)
#7 Six Agencies Among Finalists In CVS Search For Creative Agency (Adweek)
#8 Bud Super Bowl Spot Again Plays On Emotions With Clydesdale And Puppy (Ad Age)
#9 Interactive Advertising Bureau Exploring Alternatives To Cookies (MediaPost)
#10 Yahoo Sold More Ads In Fourth Quarter But At Lower Prices (Ad Age) |
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Percentage of U.S. business-to-consumer customers who would be willing to share personal information for relevant discounts on merchandise, according to a study by Forbes Insights.
– Reported by eMarketer
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| | MBPT Spotlight | As Leno Loses 'King of Late Night' Title, Fallon Looks To Gain the Crown
By John Consoli
When Jay Leno ends his more than 20-year run as host of NBC's Tonight Show following its Feb. 6 telecast, he will depart as "King of Late Night," averaging about 3.7 million viewers per night, or 800,000 more than CBS' The Late Show with David Letterman and 1.1 million more than ABC's Jimmy Kimmel Live.
Leno's Tonight Show also increased its viewership in fourth quarter by 300,000, while Letterman's Late Show audience declined by about 100,000 per night and also saw its median age rise by two years to 59, a year older than the Tonight Show median age viewer and five years older than Kimmel's, according to Nielsen data.
So the question is, can Leno's successor, Jimmy Fallon—who takes over as host on Feb. 17, smack in the middle of NBC's two-week coverage of the Winter Olympics—maintain that momentum and the lead, which Conan O'Brien was not able to do when he replaced Leno for a disastrous short run in 2010?
Leno is 63 and the oldest of the late-night hosts, with Letterman next at 56 and Kimmel at 46. Fallon is only 39, and NBC is hoping he can begin bringing in a somewhat younger audience to the Tonight Show which Kimmel brought to his late-night show when it replaced the older audience newsmagazine Nightline last year at 11:35 p.m. on ABC.
However, simply kicking Leno to the curb, at least in the short-term, might not bring a huge audience influx to the show. Interestingly, while Leno is the oldest late-night host, he is averaging 367,000 viewers 18-34 each night, slightly more than Kimmel's 315,000, according to Nielsen data. Leno is also drawing 1.1 million 18-49 viewers per night, about 200,000 more than Kimmel and some 350,000 more than Letterman.
Why do experts suggest David Letterman show won't benefit from Leno's departure? And how much of a part will online play in the coming battle?
For more, click HERE
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| | Fates & Fortunes | • KATHY KELLY-BROWN was named to the newly created position of senior VP, global talent booking for NBCUniversal. She was most recently senior VP, communications, at NBCU News Group. Prior to that, she served as senior VP, corporate communications and media relations for NBCU, and before that was VP, NBC Entertainment publicity. In her new role, she will be responsible for helping to develop strategic customized publicity opportunities incorporating all of the brands in the NBCU portfolio.
• STEPHEN BERINGER has joined Publicis Groupe's VivaKi Audience on Demand unit as chief growth officer and president. He replaces Kurt Unkel who is leaving the company to head up WPP's dedicated Ford agency Team Detroit. AOD is the digital media trading unit for VivaKi and Beringer will operate out of Paris where he was previously based. Beringer was most recently chief growth and strategy officer at the Digital Technologies Division of Publicis Group. From 2009 to 2013, he was international CEO for Publicis Groupe agencies Razorfish and Digitas, the latter of which merged with LBi to become DigitasLBi in 2012. Earlier in his career he established a digital agency that was eventually acquired by Tribal DDB, now known as Tribal Worldwide, where he worked until joining Digitas in 2005.
• JULIEANN VUKOVICH was named chief talent officer for North America at Havas Worldwide. She will be based in Chicago. For the past seven years, Vukovich has been senior VP, director of human resources at Cramer-Krasselt. Prior to that, she spent 13 years at Energy BBDO, where she rose to senior VP, director of human resources and administration.
• CHRIS PYNE has joined OMD US as president OMD East and as chief strategy officer of OMD US. He succeeds KATHLEEN BROOKBANKS as president of OMD East, who is moving up to chief operating officer for OMD US. As chief strategy officer of OMD US, Pyne replaces Ernie Simon who left the agency in 2013 to join GroupM. Pyne was most recently chief product officer at GroupM agency MediaCom. Prior to that he was chief strategy officer at MediaCom. Before joining MediaCom, Pyne was senior VP, head of New York planning at Optimedia US and before that was group planning director for the P&G account at ZenithOptimedia London. In his new role, Pyne reports to Monica Karo, CEO of OMD US.
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| | What They're Watching | BROADCAST RATINGS
NBC Wins SOTU Night
NBC won a Tuesday night consisting mostly of reruns and State of the Union coverage, according to preliminary Nielsen overnight numbers. NBC's original hour of The Biggest Loser—one of the evening's only broadcast originals—was the top-rated show but it came in down 12% from last Tuesday's two-hour episode. CBS' new episode of NCIS was down 50% from its last new episode two weeks ago. Fox finished even with last week. Fox and The CW tied for third among the broadcast networks. For The CW—the only network whose schedule was not disrupted by President Obama's address—The Originals dropped one tenth and Supernatural gained a tenth.
For more, click HERE
CABLE RATINGS
'Monday Night Raw' Knocks Out Competition
The 8, 9 and 10 p.m. hours of USA's Monday Night Raw took the top three spots in cable for the evening. The 8 and 9 p.m. time slots tied for the win, each earning a 1.7 among adults 18-49 and 4.8 million total viewers. Close behind was the 10 p.m. offering, which garnered a 1.6 in the demo and 4.5 million watchers.
For more, click HERE
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| Overnight Ratings: Tuesday, January 28
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE BIGGEST LOSER
| 1.7
| 6.6
| CBS
| NCIS (R)
| 1.5
| 11.4
| FOX
| DADS (8:00)
BROOKLYN NINE-NINE (8:30)
| 1.5
1.2
| 3.9
3.3
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D. (R)
| 1.1
| 4.0
| UNIVISION
| POR SIEMPRE MI AMOR
| 1.1
| 2.9
| CW
| THE ORIGINALS
| 1.0
| 2.2
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| STATE OF THE UNION 2014
| 1.5
| 6.0
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.5
| 3.7
| CBS
| STATE OF THE UNION 2014
| 1.3
| 7.7
| CW
| SUPERNATURAL
| 1.2
| 2.8
| ABC
| STATE OF THE UNION 2014
| 1.1
| 4.8
| FOX
| STATE OF THE UNION 2014
| 1.0
| 2.5
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| STATE OF THE UNION 2014 (10:00)
REP RESPONSE/ANALYSIS (10:30)
|
1.7
1.2
|
6.2
4.1
| UNIVISION
| QUÉ POBRES TAN RICOS
| 1.2
| 3.0
| CBS
| STATE OF THE UNION 2014 (10:00)
REP RESPONSE/TWO AND A HALF MEN (R) (10:30)
|
1.3
0.8
|
6.8
4.2
| ABC
| STATE OF THE UNION 2014 (10:00)
REP RESPONSE/THE GOLDBERGS (R) (10:30)
|
1.2
0.8
|
5.1
3.5
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Greatest Commercials' From Super Bowls Past
This is the 14th year CBS will offer up this special in the week prior to the Super Bowl. It airs Wednesday at 8 p.m. and will again be hosted by former NFL quarterback and CBS sports commentator Boomer Esiason, this time with cohost Sarah Shahi of the CBS drama Person of Interest. The show will originate from MetLife Stadium, site of Super Bowl XLVIII. Online fan voting has been open since Jan. 10 as viewers select their top three past Super Bowl commercials from 10 different categories. The top choices will then be voted on live during the show to pick an overall winner. Also, as part of the special, Kevin Frazier, coanchor of the syndicated Hollywood magazine series The Insider will report from various locations in New York City to see some of the Super Bowl-related events taking place. The upshot: The special has been getting solid ratings since CBS moved it from the Saturday night before the Super Bowl to the Wednesday prior. Last year it drew 9.9 million viewers and a 2.1 18-49 rating, up from 8.6 million and a 2.0 in 2012. And both years it aired head-to-head with Fox's American Idol, which it will do again this time around.
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| • The Horror: The 'Horror' Drawing To A Close For Season
This season's edition of the FX scripted drama series, titled American Horror Story: Coven, concludes Wednesday night at 10. The third season of the series, which has had a story line about witchcraft set in New Orleans, has averaged 3.8 million viewers and a 1.9 18-49 demo rating. Cocreated by Ryan Murphy (Nip/Tuck, Glee), the show features an ensemble cast that includes Jessica Lange, Taissa Farmiga, Kathy Bates, Emma Roberts and Angela Bassett. The upshot: Until A&E's Duck Dynasty eclipsed it two weeks ago, American Horror Story had been the most-watched entertainment series on Wednesday night cable during this season's run. Even with Duck Dynasty back, it's still the most-watched scripted series on Wednesday night cable.
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| • Lots Of Viewers Ducking 'Duck Dynasty'
The A&E reality series Duck Dynasty seemingly is continuing to pay the price of family patriarch Phil Robertson's homophobic remarks via viewer defections, and those defections could continue when it airs this Wednesday for the third week of its new season. Duck Dynasty premiered with 8.5 million viewers and a 3.4 18-49 demo rating, down from 11.8 million and a 5.0 last season, and last week fell to 6.7 million and a 2.9 demo rating. Not only did this year's viewership begin the season down 3.3 million compared to last season, but the drop-off between weeks one and two this season were also greater than last season. The upshot: This series, which is A&E's biggest ad revenue supplier, is not out of the woods in the area of public opinion. If viewership continues to decline at double-digit percentages, the network could get into a make-good situation, which is the last thing it ever expected before the fallout. This week's telecast is an important one for the network.
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Phone: 201-314-0424 | Send Email
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