B&C BREAKING NEWS: NBCU, Comcast Offer Targeted Advertising

January 30, 2014 NBCU, Comcast Offer Targeted Advertising Jumping into the advance advertising business, Comcast and NBCUniversal introduced a suite of advertising products offering addressability and advanced analytics. Being owned by a cable company gives NBCU an advantage in offering advanced advertising. At this point, satellite distributors DirecTV and Dish Network have been among the leaders in letting advertisers address advertising to targeted viewers down to the individual household level. Jon Lafayette has the story. More to come…

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