| Today's Top Stories | | #1 | FTC To Examine Issues Surrounding Sponsored Content
| | | The government regulatory agency will host an informal workshop on Wednesday titled "Blurred Lines: Advertising or Content?" and will listen to marketers, publishers and legal experts discuss sponsored stories and consider whether consumers might be misled by this type of advertising.
Why This Matters: As The Wall Street Journal reports, this gathering is not an official "hearing" or "investigation" but it could serve as a jumping-off point for the FTC to eventually look to establish guidelines governing this type of advertising.
A Take: WSJ
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| | #2 | 'New York' Magazine To Shift To Biweekly Print Cycle
| | | The publication will reduce its frequency from 42 issues to 29 due to declining readership and reduced lack of advertiser support. Three special issues will be published during the year. The change in print cycle will begin with the March 3, 2014 issue. Newsstand sales for the 45-year-old magazine declined 13% during the first half of this year, while ad sales through the Nov. 25 issue are down 7.5% from the same period last year.
Why This Matters: It's all about profit and the change in reader habits. New York publisher Larry Burstein says revenue from digital advertising for the magazine is expected to surpass print next year as digital edition readership is up.
Three Takes: Ad Age | NYT | Adweek
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| | #3 | Digital Brands Spending Big Bucks To Market Themselves Via TV
| | | Major online companies such as Esurance.com, Match.com, Bing.com, EHarmony.com, Priceline.com and Expedia.com, to name a few, are spending tens of millions of dollars to draw customers using TV advertising. TripAdvisor just kicked off a $30 million TV ad campaign, the company's first, according to The Wall Street Journal.
Why This Matters: It's ironic that online companies such as Google and Yahoo are trying to lure advertisers away from television, while many website owners are finding the effectiveness of TV advertising too tough to resist.
A Take: WSJ |
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#4 Many Marketers Seek Quality Over Quantity In Social Campaigns (eMarketer)
#5 Sales Soar Via Mobile Devices Over Thanksgiving Weekend (MediaPost)
#6 Twitter Drawing Youngest Digital Audience (AllThingsD)
#7 Reports Tells Marketers Not To Ignore Lower-Income Affluents (MediaPost)
#8 Land Rover Is First Client For Time Inc. Native Ad Content Program (Adweek)
#9 Grey London Gets Volvo Global Creative Account (Ad Age)
#10 Why Talented Creatives Switch Agencies (Digiday)
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|  | • 47
Percentage of Facebook advertisers who say they are more concerned with the quality of audience on social media rather than the quantity, according to a study by ExactTarget.– Reported by eMarketer
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| | MBPT Spotlight | Comcast Sees Gold Putting C3 Spots in Older VOD Shows—Test with Nielsen proves technology works and ratings rise
By Jon Lafayette
Media companies are looking to monetize the increasing amount of delayed viewing of television shows, and Comcast says it has developed a new way to make video-on-demand pay.
Nielsen already counts the commercials seen by people watching shows on-demand within three days of air in its C3 ratings, so most programmers keep the same ad load in their on-demand stream until the fourth day.
Unlike DVRs, seen as a commercial killer, VOD increases commercial viewing, particularly with fast-forward disabled. Since disabling fast-forward during playback, commercial ratings are up 15% to 20% in the Comcast footprint.
But imagine this: It's a Tuesday night and you're watching the episode of NBC's The Blacklist that originally aired the night before. Across town, your best friend is also watching The Blacklist on-demand, but it's an episode from last month. And yet the same current-week ads appear on both screens, creating additional C3 impressions. With 42% of catch-up viewing happening during that C3 window, if you're in ad sales, that could be a big deal.
Over the summer, Comcast Cable and corporate sibling NBCUniversal ran a test and proved they could not only insert the new ads when subscribers view an older episode of a series on-demand within the newest episode's C3 window but, working with Nielsen, confirmed that the ads registered in terms of ratings.
What are the next steps for this system, which Comcast calls On Demand Credit, or ODCR? And how will it benefit all parties?
For more, click HERE
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| | Fates & Fortunes | • ALEX LEIKIKH was named chief executive officer of Mullen, succeeding Joe Grimaldi, who was moved up to chairman. Grimaldi had been CEO since 1999. Leikikh became president of the agency's Boston office in 2011 after joining the company in 2009 as director of account service. Prior to Mullen, he held executive posts at Fallon and Leo Burnett.
• LAURIE KAMAN has joined research company Rentrak as senior VP of branded entertainment. She was most recently senior VP of brand entertainment & partnerships at The Talent Channels. Prior to that she was VP of brand entertainment at Endemol and VP of sales & marketing at Univision.
• CHAD BLANKENSHIP was named VP, consumer marketing at El Rey Network; also, JOSE ANTONIO HERNANDEZ was named VP, trade marketing, and CLARISSA COLMENERO was appointed executive director, public relations & communications. Blankenship was most recently at ESPN where he was a director on the consumer marketing team. Prior to that he held positions at Wieden + Kennedy, The Richards Group and Ground Zero. Hernandez was most recently a senior account director at independent creative agency La Communidad. He has also held posts at AEG Live, Universal Music and MTV Latin America. Colmenero was most recently executive director, publicity, at Summit Entertainment Studios. El Rey is the new 24-hour network jointly owned by filmmaker Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision. The network launches this month.
• SAM CHAMPION is leaving ABC News to join The Weather Company. Champion initially served as weatherman for WABC-TV in New York beginning in 1988 and joined ABC's Good Morning America as weather reporter in 2006 and was weather editor for ABC News. GINGER ZEE, the meteorologist who has worked with Champion at ABC News for the past several years will succeed him at GMA and as weather editor at ABC News. At The Weather Company, Champion will become the on-air face of The Weather Channel, where he will serve as host and managing editor.
• BLAKE SHELTON and LUKE BRYAN will return to cohost the 49th annual Academy of Country Music Awards to be broadcast live from the MGM Grand Garden Arena in Las Vegas on Sunday, April 26 on CBS. Shelton is a four-time ACM winner, while Bryan is the reigning ACM Entertainer of the Year.
• RAQUEL EGUSQUIZA was named to the newly created position of VP, community affairs, Hispanic Enterprises & Content at NBC Universal. In this new role, she will work closely with Joe Uva, chairman, Hispanic Enterprises & Content, to develop the company's strategic direction and planning for community relations activities as they relate to NBCU's Telemundo Media in concert with parent company Comcast's external relations team. Egusquiza was most recently VP, multicultural markets, for AARP. Prior to that, she served as director of community development and international strategy for Ford Motor Company Fund. She was also VP, legislative affairs at AT&T.
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| | What They're Watching | BROADCAST RATINGS
NBC Leads Sunday With NFL Matchup
NBC won the ratings race with the Sunday Night Football matchup between the New York Giants and the Washington Redskins. An NFL-inflated CBS finished second. Its lineup was delayed by 51 minutes in the Eastern and Central time zones. The Mentalist aired out of primetime from 11-11:30 p.m. Fox aired a mix of repeats and originals. Following a Simpsons repeat, Bob's Burgers was down 16%, while American Dad (also following a repeat of Family Guy) dipped 11%. ABC rounded out the evening. Once Upon a Time was even with its last episode two weeks ago. From 9-11 p.m., ABC aired the Hallmark Hall of Fame movie Christmas in Conway.
For more, click HERE
CABLE RATINGS
'Walking Dead' Midseason Finale Rises Again
The Walking Dead continued its string of year-over-year ratings gains with Sunday's midseason finale, rising 15% from last year's winter finale with 12.1 million viewers. The episode also drew 7.7 million adults 18-49. The first eight episodes of Walking Dead's fourth season averaged 13 million viewers and 8.4 million adults 18-49. The live after-show Talking Dead drew a record 6 million viewers, including 3.8 million adults 18-49. Talking Dead is averaging 4.5 million viewers and 3 million adults 18-49 this season. The Walking Dead returns Feb. 9, 2014.
For more, click HERE
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| Overnight Ratings: Sunday, December 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| FOOTBALL NIGHT IN AMERICA (8:00)
NFL - GIANTS AT REDSKINS (8:30)
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4.0
5.4
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11.5
15.8
| CBS
| 60 MINUTES (8:00)
THE AMAZING RACE (8:30)
| 4.1
2.7
| 18.6
13.7
| ABC
| ONCE UPON A TIME
| 1.9
| 6.6
| FOX
| THE SIMPSONS (R) (8:00)
BOB'S BURGERS (8:30)
| 1.5
1.6
| 3.5
3.4
| UNIVISION
| JENNI RIVERA: CUANDO MUERE UNA DAMA
| 0.9
| 2.5
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL - GIANTS AT REDSKINS
| 5.5
| 15.8
| CBS
| THE AMAZING RACE (9:00)
THE GOOD WIFE (9:30)
| 2.0
1.8
| 10.3
10.5
| FOX
| FAMILY GUY (R) (9:00)
AMERICAN DAD (9:30)
| 1.6
1.7
| 3.5
3.4
| ABC
| CHRISTMAS IN CONWAY
| 1.0
| 6.4
| UNIVISION
| JENNI RIVERA ... ¡LA DIVA VIVE!
| 1.0
| 2.7
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL - GIANTS AT REDSKINS
| 5.5
| 15.1
| CBS
| THE GOOD WIFE (10:00)
THE MENTALIST (10:30)
| 1.6
1.5
| 10.4
9.8
| ABC
| CHRISTMAS IN CONWAY
| 1.1
| 6.5
| UNIVISION
| SAL Y PIMIENTA
| 0.8
| 2.3
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Is New TLC Lead-Out a Half-Baked Idea?
Buddy Valastro, star of the TLC reality series Cake Boss is branching out in a new TLC series titled Bakery Boss, premiering Monday night at 9. It will lead into another new TLC series premiering Monday night at 10 titled Best Funeral Ever. As in other restaurant "helping" series, in Bakery Boss, Valastro travels around the country to offer his business skills and baking expertise to struggling family bakeries. Best Funeral Ever is centered around the Golden Gate Funeral Home in Dallas, which features themed funerals, one which includes a casket dipped in chocolate, to honor the sweet tooth of the deceased. The upshot: Baker Boss is the fourth spinoff the Cake Boss, the others being Kitchen Boss and Next Great Baker. Cake Boss, now in its fifth season, averages about 2 million viewers in first-run episodes so Valastro fans should be tuning into Bakery Boss too. Only question is: How compatible is Best Funeral Ever as a lead-out?
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| • 'Rick and Morty' Now In the Swim of Things
This new animated series premieres on Cartoon Network's Adult Swim on Monday night at 10:30. It's created by Justin Roiland who also does the voices for the title characters, and by Dan Harmon, creator of the NBC scripted comedy Community. The series is based on Roiland's Channel 101 series The Real Animated Adventures of Doc and Mharti and it follows genius scientist Rick, who also happens to be an alcoholic, and his grandson Morty, whose parents do not approve of his relationship with bad-influence grandpa. The upshot: Adult Swim gave the series a 10-episode order. Harmon has a loyal following from Community, some of whom will at least initially tune in, and while Community averaged only about 3 million viewers on NBC last season, if that many viewers watch Rick and Morty it will be a hit on Adult Swim.
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| • 'The Blacklist' Pushes Pause and Hopes To Avoid a Revolution
The NBC hit freshman drama series will air its "fall finale" on Monday night at 10. The series, starring James Spader as a former most-wanted criminal who is now helping the FBI catch those he believes are most dangerous, is averaging 11 million viewers and a 3.2 18-49 demo rating, season-to-date. It is the most-watched freshman series among viewers in the demo and the sixth most-watched drama overall in terms of viewers. The upshot: NBC is taking a chance. Granted, The Blacklist seems to have a much stronger following than did NBC's freshman sci-fi series Revolution, but that series fell apart last season after the network took it off in December and waited four months to bring it back.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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