Free Webinar Wednesday : Leverage Social Media to Improve Ratings– 12/4/13

As a broadcaster, you need to swiftly adapt to audience content and consumption preferences. What is your strategy for success as traditional broadcasting moves beyond the single screen? Social media has created new opportunities to engage viewers, increase brand recognition, and drive television ratings. Second screens are no longer the "future" of television. Broadcasters today need to know how to create an integrated social television experience right now. Join Sean Thorp, Avid Sr. Product Manager, and learn how multi-platform content delivery can drive your brand and share, keep viewers engaged longer and consuming more content.

Moderator George Winslow Contributing Editor Broadcasting & Cable Speakers Melissa Hatter EVP, Client Services and Strategic Account Management WorldNow Shelly Leslie WRAL-TV Creative Director Capitol Broadcasting Jessica Rappaport VP of Marketing, TV Group Scripps Sean Thorp Senior Project Manager Avid Newsroom

 

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