Stories Sell

CASE STUDY - November 25, 2013 Stories Sell By Vern Freedlander, Vice President, Production, X2O Media Great digital signage boils down to great storytelling. The medium provides a remarkable way to convey a great story that is multifaceted, relevant, and engaging. This is the very foundation of creating a strong sense of trust, credibility, and a genuine and authentic relationship with an audience. No matter if you're using realtime infographics, video clips, text, or any other content type, digital signage—if executed properly—can bring a wealth of insights and context to information that other mediums simply cannot. MORE» VOTE NOW! MOST INNOVATIVE PRODUCT AWARDS The 2013 Sound & Video Contractor Innovative Products Awards honor electronic and mechanical innovation across the full range of ProAV products. Winners will be selected by the readers of Sound & Video Contractor and announced in the December issue of Sound & Video Contractor. ENTER TODAY » SUPPLEMENT Digital Signage Hardware and Software Tools for Educational Campuses Get advice, product news, and in-depth trend analysis about the latest display technologies for educational campuses. MORE » NEWS With an Increase in Enterprise Customer Demand, Haivision Announces Availability of CoolSign 5.0 and New Display Engine » Matrox and 3M Collaborate to Deliver Interactive Multi-Touch, Multi-Display Solutions » BrightSign Announces Significant Advances in Software and Firmware » Tightrope Media Systems ZEPLAY Ignites Fan Experience at University of Minnesota Sporting Events » SurgeX Launches Defender Series MultiPak to Safeguard Multi-Panel Digital Displays and Signage » Silver Jeans Co. Enhances Shopping Experience with YCD Technology and ScreenPlay Content Services » TouchSystems Adds X 46 Multi-Touch Solution » ARE YOU NETWORKED? Find customers from a variety of peripheral associations needing your expertise and business. See our list of associations to add to your network. FIND US ONLINE Facebook » Twitter » LinkedIn » UPCOMING EVENTS InfoComm/NewBay Media Roadshow, Dec. 3, Washington, D.C. » Government Video Expo, Dec. 3-5, Washington, D.C. » CES, Jan. 7-10, 2014, Las Vegas » For more events, see our calendar. For Advertising Information, contact: Janis Crowley, Western Region, 415-505-1985, jcrowley@nbmedia.com Paul Leifer, Eastern Region/Europe, 908-369-5810, pleifer@media-sales.net

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