วันอังคารที่ 19 พฤศจิกายน พ.ศ. 2556

Profit from next-generation advanced advertising - December 10, NYC

TV advertising has reached an inflection point. Targeted, interactive and on-demand technologies are helping marketers more closely align themselves with the right audiences and helping programmers pay the freight as their valuable content extends to more screens. For more insight into this exciting but challenging time in the business, hear from industry leaders about how operators, programmers, agencies and advertisers are profiting from next-generation advanced advertising.
Topics and panel discussions include:

■ INTERACTIVE TV ADVERTISING
Bringing Web-Style Interaction to Your TV

■ INSERTABLE ADVERTISING ACROSS TV AND OTHER CONNECTED PLATFORMS
Making It Happen

■ ADDRESSABLE ADS COME OF AGE
Putting Your Ads on Target

For registration information, contact Jennifer Ware at 917-281-4718 or jware@nbmedia.com


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