| Today's Top Stories | | #1 | General Motors CMO Discusses Ad Plans
| | | Tim Mahoney has overturned two decisions made by his predecessor Joel Ewanick—he's returned to advertising on Facebook and will be back in the Super Bowl. And he's reduced GM's dozens of creative and media agencies to basically one for creative and one for media. He tells Ad Age Silverado will stay with Leo Burnett. He'll use digital, in-theater and print to promote the Corvette Stingray. Five core models will be promoted in the Olympics—Malibu, Cruze, Equinox, Traverse and Silverado. And he's committed to the "Find New Roads" campaign with John Cusack as the commercial voice to maintain consistency.
Why This Matters: Ewanick's two-year CMO stint was marked with upheaval, while Mahoney's nine-month stint so far has been low key, bringing stability to the company and its agency partners.
A Take: Ad Age
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| | #2 | Poll Finds Consumers Favor Ads Containing Privacy Protection Icons
| | | A new survey from the Digital Advertising Alliance found that of those polled, 51.3% said they would more likely click on an ad for which an icon like AdChoices was displayed. Another 24.6% said it would have no effect. AdChoices allows consumers to opt out of having their information passed along to other marketers and being contacted with unsolicited ads.
Why This Matters: Lou Mastria of DAA says the poll result is good news for brands that are using the icon. "Having the protection associated with the icon makes a difference with consumers," he said.
A Take: Adweek |
| | #3 | Yale Study Finds Kids Still Seeing Too Many Unhealthy QSR TV Commercials
| | | In the past few years there have been a few positive developments, such as some healthier items and beverages in kids' meals, but fast food chains are still putting many new non-nutritious items on the adult menus and kids are seeing them being promoted in TV commercials, the study says.
Why This Matters: The Quick Service Restaurants seem to be caught between a rock and a hard place. Ad Age says the study puts fast food marketers on the hook for ads seen by kids and teens on networks other than kids' networks and at times of the day not particularly targeted to children.
A Take: Ad Age
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#4 Why New In-Flight Device Rules Present a Marketing Opportunity (Digiday)
#5 IBM Charges Twitter With Online Advertising Patent Infringement (Ad Age)
#6 Lawmakers Want FDA To Regulate e-Cigarettes (Adweek)
#7 SMG Signs Exclusive Research Agreement With PulsePoint (MediaPost)
#8 Barkley Wins Spirit Airlines' Creative and Media Accounts (Adweek)
#9 Brands, Agency Execs Cite Four Shops Doing Mobile Campaigns Right (Digiday)
#10 Centro Acquires Direct Buying Platform SiteScout For $40 Million (Ad Age)
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Percentage of U.S. agencies who don't see any benefits to Big Data, according to a survey by Forbes Insights and Rocket Fuel. Among marketing execs in the survey, 3% see no benefits to Big Data.
– Reported by eMarketer
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| | MBPT Spotlight | Beyond Ratings, Strata Survey Tells How Viewers Feel About Shows—Fans of top series often don't know what network they're on
By Jon Lafayette
TV's highest rated shows aren't necessarily audience favorites, particularly when it comes to some of the new shows launched this broadcast season.
A new survey from Strata, a media buying and selling software company provides some different ways of looking at the methods by which people regard TV and select what they want to watch. The data proves especially interesting at a time when DVRs and VOD are separating individual programs from their networks, and traditional, linear networks are under assault from online programmers such as Netflix and Hulu.
While ratings remain the key measurement tool for media buyers, viewer sentiment can help gauge how strongly audiences feel about the shows they watch—and whether they're likely to continue doing so.
For example, Strata's Fall TV Sentiment Study looks at CBS' high-rated freshman comedy The Millers, starring Will Arnett and Margo Martindale, which attracted 11.3 million viewers for its premiere last month—among the best numbers for a new series this season. But according to Strata, only 3% of respondents to the survey named it as their favorite new show.
Compare that to NBC's new James Spader drama The Blacklist. The series attracted a formidable 12.6 million viewers for it premiere, and 15% of survey respondents called it their favorite new show, a result that echoes the buzz the show has gotten as the season has continued.
For an advertiser, that could make The Blacklist a better bet going forward.
How did the survey results help size up the Thursday rookie battle between The Crazy Ones and The Michael J. Fox Show? And how do men and women differ in terms of their motivations for tuning in?
For more, click HERE
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| | Fates & Fortunes | • JEREMY HLAVACEK was named to the newly created position of VP, programmatic at The Weather Company. He will oversee all of Weather's programmatic sales efforts and operations. He will transition from his current role as VP of operations and strategic partnerships at the WeatherFX team at The Weather Company. In his new role, he will report to Jeremy Steinberg, senior VP, digital ad sales at Weather. Hlavacek joined The Weather Company earlier this year from Varick Media Management, where he was VP of strategy and business operations.
• KAREN MAGEE was promoted to executive VP, chief human resources officer at Time Warner Inc., effective Jan. 1, 2014. She is currently senior VP and chief human resources officer, a post she has held since Jan. 2011. She joined Time Warner in 2010 as senior VP, administration, shared services. Prior to that she was CEO of PlanetOut Inc., a San Francisco-based media and entertainment company. She was also previously senior VP of strategic planning at Time Warner before joining PlanetOut.
• BILL McGOLDRICK was named executive VP of original content at Syfy. He was most recently executive VP of original scripted programming at USA Network. At Syfy, he replaces Mark Stern who is moving into a producing role on one of Syfy's upcoming series. Both Syfy and USA Network are owned by NBCUniversal. Also, JACKIE DE CRINIS was named to the newly created position of executive VP of original programming at USA Network. She will be responsible for both scripted and unscripted programming.
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| | What They're Watching | BROADCAST RATINGS
'Voice' Slips in Live Premiere
The debut of The Voice's live shows on Monday was down 16% from last week. At 10 p.m., The Blacklist fell to its lowest rating so far, losing 6%. NBC still won the night in the demo. CBS returned sitcom Mike & Molly at 9 p.m. down 16% from last year's premiere and the show's lowest rating in its four years. It was, however, two-tenths higher than what the time slot had been averaging this season. The return of Mike & Molly gave no boost to new series Mom and Hostages however, as Mom tied its low, falling 5%, and Hostages dipped 8%, which also tied its lowest rating so far. Earlier, How I Met Your Mother rose 13%, beating Voice head-to-head in its half-hour. 2 Broke Girls was down 4%. CBS finished fourth in the demo. Fox took second, returning its lineup from a few weeks off. Sleepy Hollow was down 7% from its last episode, while Bones also fell 9%. ABC was third in the demo (but first in total viewers). Dancing With the Stars was even with last week and Castle rose 14%. The CW rounded out the evening. With 18-49s, both Hart of Dixie and Beauty and the Beast were even with last week.
For more, click HERE
CABLE RATINGS
'Family Guy' Rushes Friday Cable Ratings
Adult Swim's 11 and 11:30 p.m. airings of Family Guy topped Friday night's cable ratings, with 1.2 and 1.4 adult 18-49 ratings and 2.5 and 2.8 million total viewers, respectively. Discovery's Gold Rush rounded out the top three with a 1.1 in the demo and 3 million watchers.
For more, click HERE
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| Overnight Ratings: Monday, November 4
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 3.4
| 11.5
| CBS
| HOW I MET YOUR MOTHER (8:00)
2 BROKE GIRLS (8:30)
| 3.4
2.6
| 8.6
8.1
| FOX
| BONES
| 2.0
| 7.0
| ABC
| DANCING WITH THE STARS
| 1.9
| 13.7
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.6
| 4.4
| CW
| HART OF DIXIE
| 0.4
| 1.0
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 3.8
| 11.8
| FOX
| SLEEPY HOLLOW
| 2.5
| 6.9
| ABC
| DANCING WITH THE STARS
| 2.3
| 15.0
| CBS
| MIKE & MOLLY (9:00)
MOM (9:30)
| 2.6
2.0
| 9.1
7.3
| UNIVISION
| LA TEMPESTAD
| 1.3
| 3.4
| CW
| BEAUTY AND THE BEAST
| 0.3
| 0.7
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE BLACKLIST
| 2.9
| 10.3
| ABC
| CASTLE
| 2.4
| 11.9
| CBS
| HOSTAGES
| 1.1
| 4.8
| UNIVISION
| MENTIR PARA VIVIR
| 0.9
| 2.3
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Hard-Partying 'Shahs' Return To Bravo . . .
Reality series Shahs of Sunset, which follows a group of wealthy, fun-loving Iranian American friends living in Beverly Hills returns for its third season on Tuesday night at 10 on Bravo. The series averaged 1.3 million viewers its first season and 2.1 million per episode during its second season, which ended earlier this year. The series follows Reza, an openly gay real estate agent, whose wealth is said to be $6 million; GG, an unemployed woman who depends on her family's money for support; Asa, a singer; Mike, a real estate agent with a net worth of $10 million; Mercedes, or MJ, another real estate agent with a net worth of $4 million; and Lilly, a wealthy fashion designer known as the "Persian Barbie." The upshot: Any cable series that averages more than 2 million viewers per episode is a hit. Plus, Shahs of Sunset of also averaged a 1.1 18-49 demo rating. Its most-viewed episode drew 2.5 million and a 1.3 demo rating.
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| • . . . While truTV Unlocks More Episodes of 'Storage Hunters' . . .
This reality series that features the highly competitive world of public storage auctions returns to truTV on Tuesday night at 9 to complete the second half of its third season. On the series, auctioneer Sean Kelly offers up storage compartments for the bidding, and a group of real characters—from Brandon and Lori Bernier, to Jesse McClue, to Tarrell 'T-Money' Wright bid for the wares inside. A couple cut from the second season of the show, Scott and Chrissy Tassone recently sued the production company and truTV after being dropped from the series before the second season aired. The upshot: There are a bunch of public storage auction shows on a variety of cable networks with A&E's Storage Wars being the most watched. But Storage Hunters pulls in a solid audience averaging between 2 million and 2.5 million viewers. Clearly the programming category isn't saturated quite yet.
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| • . . . And Viewers Say, 'I Love You, Still' To 'Moonshiners' on Discovery
Season three of the Discovery Channel hit series Moonshiners premieres on Tuesday night at 9. Moonshiners follows the lives of a group of people who produce the illegal booze in the Appalachian Mountains of North Carolina and Virginia. In season three the series will expand into moonshining in Mississippi with a few new cast members. The upshot: Law enforcement officials have denounced the series, saying no such illegal activity is taking place. But the viewers are believers that the series is the real McCoy. The series averaged 2.8 million in its first season and more than 3 million, along with a 1.5 18-49 demo rating, in its second season. It's currently one of Discovery's most-watched series.
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| Media Buyer & Planner Today
Editorial Team
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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