| Today's Top Stories | | #1 | Small Agencies Form A Global Holding Company
| | | The agencies, based primarily in the U.K. include: ad agency Chi & Partners and its media operation M/Six; digital and customer relationship agency Rapier; PR agency Halpern; and social agency The Social Practice. Ad Age reports they will work under a single profit-and-loss statement. Clients for the new company, called The & Partnership, include Samsung, Direct Energy, PNS and IHG. Johnny Hornby, CEO of Chi & Partners will serve as global CEO.
Why This Matters: The new holding company shows that not only the huge agencies like Publicis and Omnicom can merge into larger holding companies. Andrew Bailey, who will serve as North America CEO of the new company, said he will also be looking at potential acquisitions moving forward.
A Take: Ad Age
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| | #2 | IAB Study Finds 85% of Advertisers Using Programmatic Buying
| | | The data was gleaned from a survey of more than 250 ad executives, done by the Winterberry Group. Advertisers are using programmatic buying for different reasons though. Some 55% say they are using programmatic technology to target consumers across digital media. Almost 30% say they are using it to deliver a better customer experience while 21% say they use it to improve insights into consumers.
Why This Matters: Whatever the reasons are, the fact is programmatic buying is growing in popularity. Patrick Dolan of the Interactive Advertising Bureau says the growth "offers a positive sea change for the entire digital industry."
A Take: MediaPost |
| | #3 | Marketers Discuss Pros and Cons Of Super Bowl Advertising
| | | Century 21's Bev Thorne sees the Olympics as a better investment than the Super Bowl. But SodaStream's Daniel Birnbaum says the company's 2013 Super Bowl ad resulted in a 6,000-store growth in distribution, and Wonderful Pistachios credits its 2013 Super Bowl ad with a direct 18% growth in sales. Both will be back.
Why This Matters: David Lubars of BBDO North America tells Ad Age running ads in the big game "is either the most economical, smart, risk-free thing you can do or the worst mess you can get yourself into."
A Take: Ad Age
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#4 Zales Targeting Gen Y Millennials In New Holiday Campaign (MediaPost)
#5 Advertisers Lining Up Athlete Endorsers As Winter Games Approach (Ad Age)
#6 A Look At Some Of Twitter's New Display Ads (Digiday)
#7 Brands Align Ad Campaigns With 'Movember' Charity (NYT)
#8 Twitter Working To Grow Ad Revenue From Abroad (WSJ)
#9 Western Brands Tap Into Chinese E-Commerce Holiday Event (Ad Age)
#10 After GM Exec Takes Stand On Facebook, His Page Is Deactivated (WSJ)
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|  | • 90
Percentage of Baby Boomers, age 50-plus, that said they have made a purchase online, according to a survey by online security firm McAfee.
– Reported by eMarketer
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| | MBPT Spotlight | TV Business Tries to Get On Top Of the World—Despite threat of piracy and local competition, U.S. media industry leaders see more opportunity than ever overseas. But like anything, it's all in the execution.
By Jill Goldsmith
Few things tickle Steve Mosko, president of Sony Pictures Television, more than traveling overseas and hearing folks talk about one of his company's shows.
"There's nothing better than to go to Hungary or the U.K. [and hear] 'I love Breaking Bad,' or 'I love this show.' It just makes you feel good that what you're creating is actually crossing boundaries and making an impact," Mosko said. And that happened a lot during a month-long European trip Mosko took last summer.
It is, however, less of a rush when Mosko's 24-year-old son, who lives in Shanghai, tells him about a less-than-legal screening of one of those same shows—quickly pirated and just as quickly dubbed. "There's nothing more sobering than to have him call me and say, 'Dad, they're doing a screening of Breaking Bad just down the street.' And that's the day after it aired in the U.S. [Already dubbed] in Chinese."
Piracy is the ugly downside of international renown. "So we have our work cut out for us," Mosko said. "We just have to go in there and fix the problem ourselves and be proactive. Actually, my main goal in the next 12 months is to raise awareness of this issue."
Mosko made his comments during the inaugural NYC Television Week, a multi-day event presented by Broadcasting & Cable, Multichannel News, Next TV and the National Association of Broadcasters. He was joined as a keynote speaker by a host of leaders and notables from across the entire industry during the event, which began the morning before the B&C Hall of Fame, on Oct. 28, and wrapped Oct. 30.
What are all the reasons companies are turning to overseas options? And what are some of the recent higher-profile international acquisitions networks have made?
For more, click HERE
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| | Fates & Fortunes | • CAROLINE HORNER was named senior VP of product innovation at Rentrak. She was most recently managing partner and director of advanced segmentation and analytics at GroupM. Prior to that, she was VP of advanced advertising solutions at Dish Network.
• RAY SUAREZ, former chief national correspondent for PBS NewsHour, has joined Al Jazeera America and will host a new daily program, Inside Story, beginning Nov. 11. Suarez spent more than 10 years with NewsHour and prior to that hosted NPR's Talk of the Nation. He also worked as a reporter for the NBC affiliate in Chicago and for CNN, ABC Radio and CBS Radio.
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| | What They're Watching | BROADCAST RATINGS
Fox Returns Animation Domination Lineup Mostly Down
With the baseball playoffs over, Fox returned its regular Sunday "Animation Domination" lineup, finishing in third place. The Simpsons returned down 17%, while Bob's Burgers was off by 5% from its last original four weeks ago. American Dad fell 10% and Family Guy returned even. NBC led the night with Sunday Night Football. CBS finished second, partially inflated by NFL runover by roughly an hour. ABC came in fourth, as its entire lineup rose from last week. Once Upon a Time was up 5%, while Revenge improved 21% and Betrayal upticked 11%.
For more, click HERE
CABLE RATINGS
'Postgun' Tops Thursday Night Cable Ratings
NFL Network's Postgun, which airs after Thursday Night Football, beat the cable pack on the night, earning a 3.0 adults 18-49 rating and 6.7 million viewers. NFL's Thursday Night Football came in second with a 2.5 in the demo and 6.5 million watchers.
For more, click HERE
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| Overnight Ratings: Sunday, November 3
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| FOOTBALL NIGHT IN AMERICA (8:00)
NFL - COLTS VS. TEXANS (8:30)
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4.2
6.0
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11.9
16.3
| CBS
| 60 MINUTES
| 3.2
| 15.1
| ABC
| ONCE UPON A TIME
| 2.3
| 7.5
| FOX
| THE SIMPSONS (8:00)
BOB'S BURGERS (8:30)
| 2.5
1.8
| 5.5
3.7
| UNIVISION
| MIRA QUIÉN BAILA
| 1.3
| 3.7
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL - COLTS VS. TEXANS
| 5.7
| 16.0
| FOX
| FAMILY GUY (9:00)
AMERICAN DAD (9:30)
| 2.5
1.9
| 4.9
3.7
| CBS
| THE AMAZING RACE
| 2.0
| 9.4
| ABC
| REVENGE
| 1.7
| 6.3
| UNIVISION
| MIRA QUIÉN BAILA
| 1.3
| 3.7
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| NFL - COLTS VS. TEXANS
| 5.6
| 14.3
| CBS
| THE GOOD WIFE
| 1.6
| 9.8
| ABC
| BETRAYAL
| 1.0
| 3.5
| UNIVISION
| SAL Y PIMIENTA
| 0.9
| 2.5
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Mike & Molly' Comes Back to CBS Ahead of Schedule
The sitcom returns for its fourth season on the network on Monday night at 9, a bit ahead of schedule for CBS. The network decided to pull Mike & Molly from its fall schedule this season and replace it with We Are Men, which was canceled after two episodes. So Mike & Molly comes back ahead of CBS' midseason-return plans, taking 2 Broke Girls' time period as that series has moved up to the original We Are Men 8:30 time slot. In season four, Molly quits her teaching job to become a writer, which gives her more involvement in story lines. The upshot: CBS made a mistake in not including this series on its schedule this fall. Yes, the series averaged 8.7 million viewers and a 2.6 18-49 rating after averaging over 10 million viewers in its first two seasons, along with a 3.1 18-49 rating. But last season's ratings given all the TV viewer fragmentation are solid. Just to note, one review of the first few episodes has likened Molly, played by Melissa McCarthy, to Lucille Ball. Pretty high praise, and making the series that much more worth tuning into.
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| • Crowning Achievement for 'Castle' on Mondays
Now in its sixth season, this ABC 10 p.m. detective series has won its time period in viewers for the past three weeks, edging out NBC freshman drama hit The Blacklist. Last week, Castle drew 10.7 million viewers to edge out The Blacklist's 10.5 million, although the NBC series does a much better 18-49 demo rating, 3.1 to a 2.1 for Castle. But The Blacklist is also leading out of younger skewing singing competition series The Voice, while Castle leads out of older skewing Dancing With the Stars. The upshot: For a sixth-season series, Castle is doing well in a tough time period. It is averaging a nearly identical viewership and demo rating this season, as it did at the same point last season, a claim not many other series can boast.
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| • World Series Now Over, Fox Hopes To Shift 'Hollow' Fortunes at 9 p.m.
After a week hiatus, when it was displaced by the World Series on Fox, and after another week with a repeat episode, the Fox Monday night at 9 freshman sci-fi drama series Sleepy Hollow returns Monday with an all-new episode. In the series, Ichabod Crane wakes up from the dead after 250 years and finds himself in today's world, helping police battle inhuman events. In the first several episodes, Crane has becomes friends with police Lt. Abbie Mills, but in the latest episode, he goes missing, leaving the town vulnerable to the return of the Headless Horseman. The series premiered with 8.6 million viewers and a 3.1 18-49 demo rating and after three weeks was averaging 8.2 million and a 3.0 demo rating. But the repeat episode in week four drew a paltry 3.2 million viewers and a 1.0 demo rating, pulling the season average down to 7.1 million viewers and a 2.5. The upshot: The serialized nature of the show was hurt by taking it off two weeks in a row. Fox heavily promoted the show's return on its Sunday NFL coverage, hoping that lost viewers will return.
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